Shishi Shoes And Clothing Development Of Electricity Providers "Baotuan" To Break The Funding Dilemma

How to solve cash flow and inventory problems, reduce production costs and operating costs has become the main problem facing traditional shoes and clothing enterprises.

Recently, reporters learned from the relevant departments, along with

The number of enterprises increased.

It is becoming a new trend of development.

The number of electric business enterprises increased by 9 times last year.

Data show that in 2011, only

In the city, there are 632 service enterprises with a registered capital of more than 5 million yuan, of which 72 are electric business enterprises, with a total investment of 27 million 565 thousand yuan, up 9.28 times and 2.75 times respectively.

It is understood that at present, a number of traditional industrial enterprises such as Fu Ying, Mu Lin Sen, CABBEEN and Qi Qi have established retail websites, and have made remarkable achievements in network sales.

In addition, the shoe net has the leading position in the top three of the national vertical footwear B2C, and the ancient card, male and so on have created a successful example of the Amoy brand.

"For traditional enterprises, the competition between enterprises is not only the competition of products and management, but also the competition of marketing mode.

Compared with traditional stores, e-commerce has advantages such as low investment, low threshold and wide channels.

According to the insiders, only Shishi owns more than 3600 textile and garment enterprises, creating an annual output value of 50 billion yuan.

"These are the industrial advantages of the development of e-commerce enterprises."

"Tug of war" to break the bottleneck of capital

As an important production base for clothing shoes and hats, Shishi has become a fertile ground for the development of e-commerce enterprises because of its abundant business resources and sufficient supply.

However, the development of e-commerce enterprises still faces bottlenecks in talent, capital, logistics and warehousing.

In order to effectively solve the bottleneck of the industry, a few days ago, the companies such as the shoe net, the rich bird and the sports company jointly launched the initiative to set up a trade association.

"The electricity supplier Association will guide e-commerce service providers, network operators and industry and trade enterprises to integrate resources, help financial institutions and network providers, e-commerce industry effective docking, cracking the bottleneck of e-commerce industry funding."

Wang Jiancong, chairman of the shoe net.

"We should not only guide industry and trade enterprises to open up online markets, promote effective docking between financial institutions and network operators, crack capital bottlenecks, but also open up e-commerce logistics warehouses to important hub cities, and improve the delivery speed of enterprise products."

Insiders said.

A reward exceeding 500 thousand yuan will be rewarded.

It is understood that the Shishi government also issued a supportive policy at the beginning of this year, giving the e-commerce enterprises in the city through e-commerce sales this year, paying taxes more than 1 million yuan and 500 thousand yuan, giving 100 thousand yuan and 50 thousand yuan reward respectively.

Enterprises with independent e-commerce platform and innovative marketing mode will also be subsidized in proportion to 10% of the actual investment in the platform, with a maximum limit of 300 thousand yuan.

In addition, a separate award of 200 thousand yuan will be added to the establishment of an e-commerce corporate body.