China'S Fur City Has Been In Haining For 80 Years.

Zhejiang province has identified and announced the first batch of experimental units of the provincial industrial cluster regional international brand, and the Haining leather brand has been selected from the 42 industrial clusters pformation and upgrading demonstration areas of the province.

The leather industry is a traditional competitive industry in Haining. Like many block economies, it has started from a small workshop and has experienced ups and downs. It has become the most important manufacturing base for leather industry in China.

Haining, a small town on the banks of Qian Tang River, is famous for its surging tide of Haining. 700k

However, such a small town with only about 800000 people has created a myth of "China's leather capital".

In Haining, a leather garment was produced in 1.3 seconds, producing a ticket clip on an average of 3 seconds, and a group of cattle leather sofa sets in 48 seconds.

Haining has become a famous "China skin capital".

In the 1-11 month of 2011, the fur brand of Haining was 20 million yuan, and the leather enterprises of above scale amounted to 77, with sales revenue of 12 billion 740 million yuan, an increase of 23.9% over the previous year, 540 million yuan in profits and taxes, 210 million yuan in net profit, 35.3% reduction in the same period last year, and a total export volume of leather leather 258 million dollars, down from 1.58% in the same period last year, accounting for 7.06% of the total amount of the city's total.

"In 2011, the foreign trade market was sluggish, and merchants turned to domestic sales, so there was no big problem in the sale of leather products in Haining."

Haining leather city official told reporters.

In fact, behind this brilliant number, Haining people have been linked to leather for more than 80 years.

Like many other industrial clusters in Zhejiang, the development of leather in Haining begins with family workshops.

In 1926, in the town of Kashi, Haining, workers in small workshops, shanty towns, and rough open-air sites, using scissors, sticks, water tanks and other production tools, made of leather with hydrochloric acid nitre nitrate, formed a certain scale leather workshop.

In 1926, the Haining tannery was set up. It is the first enterprise with modern industrial significance in the history of leather industry in Haining.

Until 1956, a large number of small leather workshops jointly established a local state-run Haining tannery, which belonged to the provincial leather and plastics company of the second light Hall of the province.

In 70s, Haining leather industry welcomed a turning point.

In 1973, the tannery invented the pigskin suede garment leather, and received the attention of the Ministry of light industry of China. Then, the 1 city fair of 8 provinces in Haining was held to promote the production technology and experience of pigskin suede garment leather, which is a rare national conference since the founding of Haining.

The invention of pigskin suede garment leather made Haining tannery a key supporting unit of the Ministry of light industry. In 1977, the state invested tens of millions of yuan to carry out large-scale technological pformation of the plant. In August 1979, it invested about 3000000 yuan to build the first batch of leather sewage treatment stations in the country.

Unconsciously, this course of development has trained and stored a large number of technicians and backbone for Haining and China's leather industry. Many of them have become the leather entrepreneurs of the future.

Market economy stimulates the birth of private enterprises

In 80s, under the guidance of reform and opening up, the workers in charge of leather making technology set up a small leather factory in their own number, and the number of snow leopard group was one of the more than 20 most beautiful ones.

In 1989, the first snow leopard store opened in Jinling middle road in Shanghai. The new Haining fur brand style design attracted many customers to buy Leather garments in the front row of the mall. Once there was a crowded scene with ticket entry, the bold development of snow leopard exploded Shanghai directly.

In the early 90s, with the gradual opening of the market economy, many leather manufacturers in Haining began to imitate the snow leopard and create a brand to enhance the added value of the products. Hundreds of leather brands began to compete.

But today, snow leopards are still invincible.

"Modern office concept and refined management system save a lot of costs." in the snow leopard paperless office, the reporter saw Zhu Weixiang, general manager of snow leopard Garments Co., Ltd., who is checking the real-time sales situation of all the branches displayed on the LCD screen. He said, "the staff management system we designed independently integrates the enterprise spirit and rules into the daily office. Compared with the doctrines hanging on the wall, the production efficiency can be improved a lot."

Haining Leather City grasps the direction of development

After nearly twenty years of deliberation, in 1993, the leather industry of Haining ushered in a landmark moment - the completion of the Haining leather city of China.

Beginning in September of second years, relying on the platform of China Leather City in Haining, Haining held an annual Haining China Leather Expo. Now it has become one of the most influential fairs in China's leather industry.

A businessman from the two floor of block A, leather city, Haining, told reporters: "attending this exhibition is equivalent to the number of product development, fashion design, and market sales each year, and there will be no sale of products that were previously designed without consumers' preferences."

If there is no leather city before, leather enterprises in Haining are like their own wild horses, full of vigor but vague in direction. Today, the leather city is like a train, leading enterprises to run tightly on the leather track with the highest and largest scale and the most extensive influence in China.

In the leather city building downstairs, reporters saw signs of the brand fashion center, followed by neat rows of tall buildings, just like a modern office park.

"This is not a common office space, or the marketing headquarters of some leather enterprises, design and development, brand display, new product release, creative park and leisure club," said the staff of the marketing department of leather city.

As the leading professional market of China's leather industry, Haining leather city aims to integrate the R & D, design, trade and marketing of Haining leather industry, and create a trade platform, export base and leather brand name gathering place for China's leather industry, forming a tight leather industry chain, and the brand fashion center is just one step.