Sara, Queen Of Underwear, Shares Ten Successful Experiences

Last week, at the second annual network conference of the all American professional women's Federation, I was privileged to listen to the keynote speech of Spanx Sara (Sara Blakely).

In an hour's speech, Sara narrated how she had spent $5000 to start a start-up to become the youngest self-made female billionaire in history.

Anyone who knows Sara's success story knows that this experience is inspiring and inspiring, but Sara's live narration brings a whole new perspective to her story.

Sara is fresh, vibrant, humorous, and passionate. She is committed to making women feel good about themselves, looking bright and changing all the unreasonable fashion trends that women have been wearing uncomfortable underwear for the past 50 years.

1. no fear of failure. Sarah Blakley's beloved father instruct his children to fail in accordance with the guidance of Wayne Dyer.

Every day, Sara's father would ask the children, "what did you do wrong today?"

If nothing is done wrong, the father will feel disappointed.

Attention to failure Let Sara understand that failure is not a result, but a lack of attempt to uncover your potential, let you out of the comfort of the environment, to get beyond the past achievements.

Failure is also a good thing.

2. play the imagination. Sara is good at giving full play to his imagination and achieving important goals in specific ways.

In the 15 years before Oprah's TV show, she clearly expected this.

She is sure that this will happen.

Sarah Blakley saw in his mind that he was sitting on the sofa with Oprah, and the two men were talking cheerfully. She wondered, "what are we talking about?" next is "fill the gap" to achieve this goal.

3. don't immediately share ideas that are still in the embryonic stage. When Sarah Blakley developed underwear prototype, he created a beautiful new style.

She kept the secret for a year.

Only when she fully realized her goal and was ready to release the product did she sit down with her friends to clarify her new direction.

Sara explained that these ideas are fragile and vulnerable.

When you are ready to move on, share it with others.

At the same time, they will pour cold water on you and offer various reasons to show that this idea is not effective.

But when they do this, you are ready to deal with it.

4. never give up.

Sarah Blakley was rejected by manufacturers and lawyers. Instead, she helped her apply for a patent for the product and create a successful product prototype.

Every time she talks with potential manufacturers, she asks three questions: 1. who are you? 2. who agrees with you? 3. who is supporting you? The answers to these three questions are "Sarah Blakley". No one is willing to give her the chance until a manufacturer calls her back and takes her order.

Why? Because he came home and told the idea to his daughters. They said with one voice, "that's a great idea!

5. hire people you like and trust (even if they don't know what you need them to do).

Sarah Blakley's product development director and public relations director are all her first friends and supporters.

Although they know nothing about the areas of responsibility they are responsible for, Sara believes that they will create good results in their new posts.

6. you don't have to follow the rules.

Sarah Blakley enthusiastically threw herself into Spanx's new product. She had to be multi tasked and responsible for product development and marketing activities. In order to successfully launch the product, she did not have to follow the rules.

The agreement signed by Sara and Neiman Marcus involved the location of the product in seven stores. At that time, she did not know how to produce the crotch of underwear in mass production.

Oprah's talk show wanted to interview Sara at the office staff meeting, when she had no office or staff.

Sara improvised and everything went well.

7. believe in your abilities - you have this talent.

At first, Sarah Blakley did not understand women's underwear at all. She applied for patents for new products, and was responsible for the production of products.

Product development, website construction, e-commerce and so on.

But it did not baffle her.

Sara studied what she needed, hired others who were good at other fields, and courageously moved forward with eternal commitment and vigor.

Do not prevent yourself from pursuing a certain idea, because you do not know how powerful you are.

8. you can start from $5000 and set up a $1 billion business.

Sarah Blakley had only 5000 dollars to save on the day she decided to make her fortune. At that time, she cut short panty hose with a pair of white trousers, which seemed very agreeable. She realized from then on that the world needs new underwear products, which should be comfortable and fit for women's body.

Starting from $5000, Sara began designing prototypes, linking manufacturers, naming products, obtaining legitimate trademarks, and recommending to potential buyers.

You don't have to be wealthy, you can develop with brilliant new ideas.

9. wait until the time is ripe to worry about external packaging.

Sarah Blakley tirelessly produced products in his apartment to avoid investing in offices, marketing activities and business methods until the product became popular.

She did not have a formal website until she reached Oprah's TV Festival. At that time, she needed to prepare a website.

Anything that is not related to product creation and publicity is not your top priority.

10. breaking the shackles is a good thing.

When Sarah Blakley started studying women's underwear, she found them.

She has been used for 50 years, and she is very surprised.

From the ridiculous standard model (the average waist circumference of all products, regardless of the size of clothing), to the way of product testing (using human models instead of real people), Sara believes that the underwear industry needs to be viewed from the perspective of women -- the direction of product development from the perspective of genuine women wearing these underwear, these products can be practical and effective, as comfortable as possible.

She broke the shackles and developed completely different ways to design women's underwear.