Three Major Problems And Countermeasures Faced By China'S Garment Industry

In the first quarter of 2012,

Industry slowdown, high inventory, low exports, brand building lag has become the three major problems facing the apparel industry.

2012 is the critical period for the garment industry to survive the fittest and continue to shuffle. Enterprises need to accelerate pformation and upgrading, and strive to establish influential brands.

After the "overheating" in 2010 and the "undercooling" in 2011, China's clothing industry has entered a "ready period".

Due to fluctuations in the raw material market, rising labor costs, difficult employment and employment, financing difficulties and financing, foreign demand market downturn, small and micro enterprises face many difficulties, since 2011 has greatly troubled the textile and garment industry.

The textile and garment industry slowed down in the first quarter of 2012.

Low export and lagging behind brand building are three major problems facing the apparel industry.

According to the statistics of National Bureau of statistics, in 2012 1~3, the clothing output of Enterprises above Designated Size in China increased by 5 billion 847 million, an increase of 7.93% over the same period last year, and the growth rate dropped by 6.71 percentage points compared with the same period last year.

According to China Customs Data in the first quarter, in 2012 1~3, China's clothing exports grew by 4.71% over the same period last year, down 13.69 percentage points from the same period last year, and the growth rate dropped by 74.4%.

From the China business information network, we can see that in 2012 1~3, the retail sales volume of 100 major large retail enterprises increased by 7.41% over the same period last year, 18.82 percentage points slower than that of the same period last year, and the retail sales of clothing increased 15.19% in March compared with the same period last year.

Although the growth rate of garment retail sales in the first quarter was somewhat lower than that of the same period last year, the rate of decline was narrower than that in 1~2, and in March it reversed the decline in February.

From the retail sales volume of hundreds of major retail enterprises in China, the retail sales volume in March shifted from a negative growth of 1~2 months to a positive growth rate of 1.02%, an increase of 5.25 percentage points over the cumulative growth rate in 1~2 months.

This also shows that the domestic clothing consumer market has been warmer and related to the gradual recovery of the domestic economy.

"High inventory" is a common problem facing the apparel industry.

Especially in 2012, affected by the "cold spring" climate, some spring products were backlog and sales were poor.

The inventory problem of garment enterprises based on processing is relatively eased. These enterprises mainly take orders for reproduction first, so inventory is mainly backlog on raw materials.

Export bottlenecks contracted sharply

The dark clouds of the European debt crisis persist for a long time. As the main body of the international market, the EU's recovery is weak, which restricts the demand for China's textile and clothing products.

According to Chinese customs statistics, the total export volume of clothing to the EU and the United States decreased by 1.58% in the month of 2012 1~3.

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Exports from other developed countries and regions declined year-on-year, 3.37%, 0.69% and 1.42% respectively, while exports to the US and Japan increased, but the growth rate dropped by 1.28 and 16.03 percentage points respectively.

2012 1~3 clothing exports year-on-year decline

At present, the garment industry in China is mostly based on processing and manufacturing. In the process of gradually increasing the added value of products, the popularity has become an urgent goal.

In the process of strengthening cultural edification and precipitation, China's clothing brand can gradually enhance its competitive strength with international brands in the market.

The way to deal with brand development

Strengthen data analysis and take intensive road.

In order to digest inventory, many enterprises have made positive and beneficial explorations.

For example, we should set up a special data center to control inventory, and carry out channel reform, including improving operational efficiency at retail terminals, building channels for clearing goods, strengthening industrial cluster construction, improving supply chain in an intensive way, promoting integration of production, supply and marketing, and controlling optimal inventory.

Grasp the order and choose the market correctly.

In the international economic environment with low external demand, accurately grasping the flow of orders and choosing the market wisely are the winning magic weapon for export "counter trend" growth.

The export strategy can be decided next month according to the economic situation of the country or region and the export status of last month.

On the one hand, the high processing cost of our country has made overseas customers tentatively search for new sources of supply; on the other hand, the competitive countries have been promoted rapidly under the guidance of overseas investment and domestic industrial policies.

With the deepening of international division of labor, order pfer is inevitable, but the new balance has not yet been reached.

The pfer speed, direction and way of order in the next one or two years are the main points of close attention in China's clothing industry.

Problems and Countermeasures Faced by China's garment industry

Grasp the fashion pulse and seek international cooperation.

To enhance their competitive edge and position, many enterprises have begun to broaden their international horizons and seek pnational cooperation.

YISHION has several design centers in China, and has set up its own design studio in London to facilitate docking with international fashion.

Lining and the United States joint venture set up a "digital Lining", through e-commerce website development.

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Trend of garment industry

Facing the impact of international fast fashion brands such as ZARA, H&M and UNIQLO in recent years, China's garment industry should improve R & D design level, deepen brand building, increase technology application, develop capital operation and innovate marketing mode, so as to realize the overall pformation and upgrading of the industry.

Industry has entered a period of slow development.

After 10 years of rapid development, China's garment industry has entered a period of adjustment, especially the export growth rate has been slow, and the garment industry profit distribution pattern will further improve.

Industry enters intensive development stage.

Large groups of industrial groups such as enterprise groups, industrial chain groups, brand groups and multinational groups will grow rapidly. The galaxy development model with the core of large industrial groups will play a significant role in promoting and adjusting the industry's future development and restructuring.

The pace of industrial internationalization accelerates.

The internationalization of industry has entered the stage of practice.

Internationalization will be diversified in all sectors and areas of the industry. Internationalization of supply chain, internationalization of research and development, internationalization of manufacturing, internationalization of markets, internationalization of channels, internationalization of brands, internationalization of capital, extension of service internationalization, and internationalization of talents will all become an international means and mode of explosive growth in the industry.