Comparison And Reflection On The Differences Of Garment Industry Between China And Korea

The shortest distance between China and South Korea's Seoul portals port Inchon is only 340 kilometers, and the time difference is only one hour.

However, when reporters stood in the completely strange environment of Seoul, they clearly saw the huge "commercial time difference" between the two countries' garment industry development.

The era of "chain competition"

The East Gate Business District of Seoul, Korea, is the starting point of this industry observation.

Kim and his wife co operated a 3 square meter in the East Gate market.

Stalls, he is responsible for developing the market, his wife is responsible for the design of clothing, the couple led 9 employees a year to create a paction volume of 30 billion won, 180 million yuan.

In the 37 large wholesale and retail market buildings of the East Gate business circle, more than 10 employees earn more than $4 billion a year. They are as successful as the golden couple, and their success is inseparable from the rapid production and circulation of clothing.

There was a report that a Japanese businessman arrived at the East Gate business circle and placed orders on the shelves. The time spent on the shelves was less than two days.

According to the reporter's interview with the East Gate merchants, the Japanese businessmen have been doing things a few years ago. Generally speaking, after the dealer chooses the model, they place the order to the factory. The process takes only 20 hours, and customers can receive the goods.

This has to make ZARA, a famous Spanish clothing brand known for its quick response, in the fashion industry, also sigh, even if ZARA takes 15 days from design concept to finished product shelves.

Whether in the global fashion industry benchmarking enterprise ZARA or the east gate, the most important factor in the success of the civilized world is the penetration and management of the industrial chain.

In the east gate, a square kilometre area has gathered factories and enterprises engaged in fabric, garment accessories, production and processing, commodity planning and design, circulation and so on. It runs through the upstream and downstream of the industrial chain, and the manpower and material resources needed in every link of the industrial chain can be found here, which enables the East Gate business circle to meet the needs of consumers at the fastest speed in the shortest time.

Huang Boxiao, a real estate operation expert of commercial real estate, told reporters: "the success of the East Gate's entire business circle lies in the formation of" market industrialization "and an indispensable part of the upstream and downstream industries of the garment industry.

Huang Bo thought: "the wholesale market is like a" Porter ". The two sides of the pole are manufacturing and circulation industry, and the wholesale market can successfully drive the two ends.

It is understood that Huang Bo is playing a real estate project in Jilin Province, Tai Koo square, that is, he understands all the business models of the east gate. He wants to copy the business model of the east gate to this commercial real estate project.

At present, the sales of the 2000 shops are coming to an end. After the Spring Festival this year, Huang Bo took the business charter flights to the east gate for business negotiations, and signed an export contract of 50 billion won.

In fact, most brands are built on the brand effect of industrial clusters. It is because of the British wool fabrics, Italy's handcrafts, and French design that they provide "fertile ground" for the gathering of European costumes.

Distance from OEM to OBM

The Chinese clothing (000902) industry, which started in OEM, has raised many people in the past 20 years. But it can be described as "Cheng Xiao He, also defeated Xiao He". The low profit margins of the low end manufacture have oppressed the oxygen of the garment manufacturing enterprises.

However, from OEM to ODM, from low-end manufacturing to luxury foundry, the good days of garment enterprises have not been a few days.

"I worked as a luxury foundry for more than 10 years and went bankrupt after the financial crisis.

Before doing foundry, in order to get the order, we would buy the equipment and expand the factory to earn the money, so that we could get the big bill continuously. As a result of the economic crisis, orders were reduced, equipment was idle, and the wages of employees were rising.

If I lose the assets, I can see that now the media is always saying that our processing enterprises are bankrupt and help us solve the financing problem. In fact, getting the capital is not the most critical thing yet. The adjustment of the industrial structure is the fundamental. "

A sand boss who once ran a medium-sized factory in Zhejiang told the reporter about the trouble of OEM.

Trade structure adjustment, a large number of enterprises mainly OEM and ODM have been turning to the domestic demand market.

On the one hand, "traditional manufacturing enterprises control the circulation field through capital operation" is becoming a trend. On the other hand, a large number of "light assets" and "quick response" business models and emerging channels are emerging one after another.

Who can really stand the test of the business model of "shadow killing" and "stick killing"?

China's garment industry is again facing collective anxiety. Instead of building a brand, many enterprises do not know how to build the brand, so the opportunity cost of brand building has been pushed up.

China and Korea both have world-class standards in the garment manufacturing industry.

But why the Korean clothing brand will be recognized and concerned by other countries in the world.

This is not just a matter of making craft, but also a major difference between costume design and color appreciation and application.

Some people vividly describe the pattern of China's clothing industry as "shuttle", which is a "middle big, two small" structure, "two ends" refers to the previous design and development and later packaging and retail.

The Han Guodong gate clothing market is famous for its fashion design. 70% - 80% is the designer brand, and nearly 70% of them are direct stores. They value the design very much.

As the trader of Tai Koo square, Huang Bo realized the importance of design at the beginning of his operation concept. He told the newspaper: "at present, Tai Koo square has signed an agreement with the Korean Fashion Designers Association and the East Gate fashion tourism special zone to create the" China South Korea fashion creative design center ". It will select more than 30 outstanding Korean designers and set up a fashion design studio.

At the same time, Tai Koo square and Jilin University, Jilin Normal University and other famous colleges and universities clothing professional joint school to train designers talents.

It is undeniable that the layout of Tai Koo square in the market has demonstrated the hegemony of a hundred years from the beginning.

As Huang Bo believed, "the stones of other hills can be used to attack jade".

As early as 2001, 126 stores in the Han Guodong gate clothing market had already entered the Asia Pacific Trading Center in the residential area of Osaka, Japan, and sold women's casual wear and accessories in only 2600 square meters of venues. During the opening year, they created 2 billion 400 million yen sales.