Inventory Of Children'S Clothing Market Chaos For Parents To Provide Rational Consumption Guide

61 approaching, the quality of children's clothing has aroused social concern again, the quality of children's clothing is uneven, the design is too adult, the price is high and other issues have become the focus of attention and discussion.

To this end, the existing chaos in SkyDrive's children's clothing market provides a rational consumption guide for the majority of parents.

1. the quality of products is uneven.

In May 31st, the Beijing Consumer Association recently conducted a comparative experiment on 63 children's garments produced or distributed by 47 enterprises in seven provinces and cities such as Beijing, Shanghai and Guangdong. It was found that 33.3% of the samples had different levels of problems; the Shanghai Quality Supervision Bureau released quality reports on children's clothes and shoes, etc. the quality of the sampling reports was 18.2%; the Guangzhou Quality Supervision Bureau conducted spot checks and found that more than 10% children's clothes were unqualified; the Changchun industry and Commerce Bureau drew 61 batches of children's garments, and 10 batches failed.

In this spot check, some consumers' "big names" also went up to the black list, such as Parker, JEEP, ZARA, Disney and so on.

The quality problem of children's clothing that has been sampled is found in the regular market. It can be imagined that the passing rate of the informal children's wear market is even more worrying.

Formaldehyde, pH, decomposable carcinogenic aromatic amine dyes and other safety indicators exceed the standard. This is a problem found in the sampling inspection of children's clothing.

Among them, the decomposition of carcinogenic aromatic amine dyes is extremely harmful. The implementation of compulsory certification system for children's products and strengthening the supervision and inspection density has become an urgent task.

There is a view that children's clothing inspection before 61 is a kind of festival law enforcement.

For example, the quality of women's products is checked on women's day. The three traditional festivals include checking the quality of dumplings, moon cakes and vegetables, and even judging drug-related cases, and waiting for the international anti drug day to get together.

Raids before and after children's day are certainly necessary, but the protection for children is not one fifteen.

Children's clothes are carcinogenic. They should be put into production enterprises at any time, and can not enter the market. It's too late to warn children until the "61" children's Day is coming.

Beijing Consumer Association recommends that when consumers purchase children's clothing, they should check the labels of product labels, and pay attention to the fabric of fabrics, the first choice is cotton fabric, otherwise it is not conducive to children's health.

When buying, we must choose formal shopping places and properly retain the shopping vouchers so as to effectively protect their legitimate rights and interests after quality problems arise.

In addition, Beijing Consumers Association reminded consumers to choose white, light blue, light pink and other plain and elegant colors when choosing infant clothing. Not only is it safer, it can also better observe infants and young children's secretions and find their health problems.

Lee Soo Young, director of the consumer product quality and safety inspection center of the China Merchants Association, also works for parents. She said that the newly purchased baby clothes should be washed before wearing them. After washing and drying, the new clothes can effectively reduce formaldehyde to no harm to health, and the pH value of clothes can also be diluted.

2. children wear more expensive clothes than adults.

With the advent of children's day, children's wear is coming to the peak season.

However, in the face of the "1299 yuan", "899 yuan" and "688 yuan" prices, the joy of parents giving children holidays is greatly reduced.

But what has pushed up the price of children's clothing?

On May 30th, the price of children's clothing in Shenzhen shopping malls ranged from 150 yuan to 700 yuan, and the price of dress and strap pants ranged from 400 to 1500 yuan.

A small T-shirt costs more than 200 yuan, and an embroidered dress is priced at 1299 yuan, which is even more expensive than adult clothing. In the face of such a high price, it is no wonder that many parents sigh that they can't afford children.

In view of the fact that the price of children's clothing is higher than that of adult clothing, the industry believes that

Although less materials are used, the cost of production is even higher.

Because children's skin is tender, children's fabric is generally natural silk, cotton, wool, hemp, and so on. The cost of fabric is high. Secondly, children's clothing production standard is also higher than adults, such as formaldehyde content and pH value in cloth, all need to undergo strict inspection; third, children's clothing production is deep processing, because children's clothing area is small, the process requirements are higher.

In addition, the high price of children's clothing is also related to the small production. Most of the adult women's clothing is divided into large, medium and small sizes, and children's clothing is different. 3 year old children and 5 year old children are very different in height and weight. Manufacturers must produce children's clothing at different age levels. Compared with the next generation, the production is small, the sales volume is small, and the price is rising naturally.

The parents believe that children's body shape changes fast, and clothing elimination rate is significantly higher than adults, so children's clothing prices should not be too high, and children's clothing size is small, the cost should be lower.

Although the cost of children's clothing is relatively high, whether it is worth thousands of dollars remains to be verified.

However, despite the high price, children's wear still sells well, which is related to the parents' affection for their children.

It is understood that many modern parents think that since they are born, they want to give everything they have to their children the best, eat the best, wear the best and use the best.

Businessmen are just catching up with these psychology and raising the price blindly.

Parents can understand this rich mentality, but remember that blind comparisons and setting bad examples for children are not good for children's healthy growth.

Children's clothing should be based on safety and comfort. Parents should do their best when purchasing.

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3. children's excessive "adult" or erased innocence is not conducive to children's growth.

Lace short skirts, fishing nets, suspenders, small leather satchels, and Pearl shoes.

In addition to "inherent" quality and safety risks, children's "external performance" also worried consumers.

Hollywood star Tom Curise's daughter Su Rui, and Beckham and hot girl's "Xiao Qi" led the fashion trend of children into China, causing the domestic market to follow suit.

However, some children's clothing designs in China are too adult, and children's clothes such as V and children's clothing are very worrying.

This year, many children's clothing shops in Nanjing are playing the role of "mature" style. The children's wear models are matched with jewels. Many fashion elements used on adult clothes are also used in children's wear: sequins, chiffon and lace.

Haren pants, leopard pattern suspenders, High Waist Shorts, lotus leaf shoulder shoulder chiffon shirts...

Children's clothing has nothing to do with adult fashion clothes. Two.

"I want to buy a dress that is as plain as a dress, revealing its back, very sexy!" it is coming to children's day. Miss Li asks her 4 year old niece (sweet name) what kind of children's day presents she wants, and is knocked down by the request of her little niece.

Miss Li asked "sexy" what did she mean? Sweetly shook her head in confusion, and told Miss Li, "quietly wearing a small skirt, the next door boy said that she should be beautiful."

Hearing such an answer, Miss Li is very worried that the elements of adulthood are too early to enter the children's world. Will it make children's social cognition deviate?

Psychologists think, "what they like to wear, what to wear and what to wear is not good looking. Children originally had this cognitive ability.

Children often prefer bright, sparkling, cartoon characters, but in fact, he doesn't care about fashion. "

"

As an international trend, this is understandable. "

Chen Fei, director of Nanyi fashion design, said, "however, it is a bias for some enterprises to understand the trend of fashion by moving the style of adult clothing completely into the field of children's wear."

In May 31st, an article also pointed out that getting children to accept things beyond their age at an early age is not only bad for maintaining innocence, but also giving birth to psychological comparisons.

Adult children's wear has become a fashion trend. This irrational market distortion comes from the lack of civic minded merchants, and stems from some parents' blind pursuit of brand and fashion.

Children's cheongsam, children's dress and princess skirt will instilling a luxurious and tedious way for children, making children precocious and not conducive to the growth of children's physical and mental health.

In Chen Fei's eyes, the design and development of children's clothing should conform to the aesthetic of fashion, and can properly apply some popular factors of adults, for example, they are not so bright and childish in color, but they should be gentle and gentle, but they must conform to the characteristics of children.

Chen Fei suggested that the following three points should be valued when choosing children's clothing.

1, material health: Children's skin is delicate, cotton and hemp clothing is better.

In pursuit of beauty in shape, it is not very good to use chemical fiber and sequins.

2, loose style: Children's clothing should not be too tight (excluding elastic materials), so as not to interfere with children's activities, impede growth and development.

3, the color is lively: children should not wear too much soil. The popular gray and dark brown in fashion is not suitable for children.

Children should use brighter colors to help children's character.