The Development Of Garment Industry In The First Quarter: The Inventory Problem Is Difficult To Solve, And Exports Are Facing Bottlenecks.

In the first quarter of 2012,

Slow growth, high inventory, low export and lagging behind brand building are three major problems facing the apparel industry.

2012 is the critical period for the garment industry to survive the fittest and continue to shuffle. Enterprises need to accelerate pformation and upgrading, and strive to establish influential brands.

After the "overheating" in 2010 and the "undercooling" in 2011, China's clothing industry has entered a "ready period".

Due to fluctuations in the raw material market, rising labor costs, difficult employment and employment, financing difficulties and financing, foreign demand market downturn, small and micro enterprises face many difficulties, since 2011 has greatly troubled the textile and garment industry.

The textile and garment industry slowed down in the first quarter of 2012. High inventory, low export and lagging behind brand building are the three major problems facing the apparel industry.

According to the statistics of National Bureau of statistics, in 2012 1~3, the clothing output of Enterprises above Designated Size in China increased by 5 billion 847 million, an increase of 7.93% over the same period last year, and the growth rate dropped by 6.71 percentage points compared with the same period last year.

According to China Customs Data in the first quarter, in 2012 1~3, China's clothing exports grew by 4.71% over the same period last year, down 13.69 percentage points from the same period last year, and the growth rate dropped by 74.4%.

Domestic demand has warmed up and inventory has become an industry problem.

From the China business information network, we can see that in 2012 1~3, the retail sales volume of 100 major large retail enterprises increased by 7.41% over the same period last year, 18.82 percentage points slower than that of the same period last year, and the retail sales of clothing increased 15.19% in March compared with the same period last year.

Although the growth rate of garment retail sales in the first quarter was somewhat lower than that of the same period last year, the rate of decline was narrower than that in 1~2, and in March it reversed the decline in February.

From the retail sales volume of hundreds of major retail enterprises in China, the retail sales volume in March shifted from a negative growth of 1~2 months to a positive growth rate of 1.02%, an increase of 5.25 percentage points over the cumulative growth rate in 1~2 months.

This also shows that the domestic clothing consumer market has been warmer and related to the gradual recovery of the domestic economy.

"

"Is a common problem facing the apparel industry.

Especially in 2012, affected by the "cold spring" climate, some spring products were backlog and sales were poor.

The inventory problem of garment enterprises based on processing is relatively eased. These enterprises mainly take orders for reproduction first, so inventory is mainly backlog on raw materials.

Export bottlenecks contracted sharply

The dark clouds of the European debt crisis persist for a long time. As the main body of the international market, the EU's recovery is weak, which restricts the demand for China's textile and clothing products.

According to the statistics of China Customs, the total export volume of clothing to the EU and the United States decreased by 1.58% in the month of 2012 1~3. Exports to developed countries and regions such as Canada, Australia, Korea and other countries all declined year-on-year, 3.37%, 0.69% and 1.42% respectively, while the export to the US and Japan increased, but the growth rate dropped 1.28 and 16.03 percentage points respectively.

Brand awareness needs improvement

At present, the garment industry in China is mostly based on processing and manufacturing. In the process of gradually increasing the added value of products, the popularity has become an urgent goal.

In the process of strengthening cultural edification and precipitation, China

We can gradually improve the strength of competition with international brands in the market.

The way to deal with brand development

Strengthen data analysis and take intensive road.

In order to digest inventory, many enterprises have made positive and beneficial explorations.

A special data centre should be set up to control inventory.