Guangzhou International Exhibition: South China Sea Shoe Enterprises Embrace Business Opportunities

The twenty-second Guangzhou international footwear, leather and industrial equipment exhibition, which is called the Asia first footwear exhibition, is open today. The more than 20 enterprises in the South China Sea once again held a group to launch a comprehensive display of the regional brand of Nanhai Ping Zhou shoe industry and expand business opportunities.

It is understood that Guangzhou international footwear, Leatherwear And the industrial equipment exhibition covers all the products of the whole footwear industry chain. The exhibition area is over 60 thousand square meters. There are more than 1200 Chinese and foreign footwear enterprises from 25 countries and regions, exhibiting more than 2500 figures. The South China Sea shoe industry is the fifth time this year to participate in the exhibition on behalf of the group.

Lin Jianyi, Secretary General of the footwear industry association of Nanhai District, said that at the exhibition, the association will adopt a unified layout and unified logo to display the regional brand of Nanhai Ping Zhou shoes. As a result of the exhibition, the government can get 50% of the subsidy for the booth fee. At present, it has saved more than one million yuan for exhibitors.

"The era of corporate independence is past." Lin Jianyi said that under the influence of the European debt crisis, the footwear industry in the South China Sea is facing greater pressure. Europe has always been the most important export market for the footwear industry in the South China Sea. In the first quarter, the export volume of South China's finished shoes is expected to drop by about 30% over the same period. "The more the crisis is, the more we need to develop together. At present, we must really help every enterprise to enhance itself through the strength of the whole industry."

In addition to the concentrated display of the distinctive image of Nanhai Ping Zhou shoe industry, some enterprise booths have also made special arrangements according to their own product characteristics, but they all marked the words "South China Pavilion" and "Nanhai Ping Zhou shoes" collective trademarks in a prominent position. "Buyers will also increase their trust in our business after seeing this exhibition." Wang Jianzhong, general manager of the Foshan long Nanhai Seiko Seiko Machinery and equipment factory, who participated many times in the exhibition, said that under this trust, the number of orders has also increased significantly.

Yongzheng shoe machinery As one of the members of the South China Sea footwear industry exhibition group, under the encouragement of the South China Sea Footwear Association and the government, we have taken eight booths in one breath, and have prepared more than 30 devices to show to businessmen from all over the world. He Wei, general manager of Yongzheng shoe machine, said, "there is a kind of agglomeration effect in holding exhibition, and the popularity of brand and regional can be greatly improved. Besides, business is not well done, but with the support of the government, we feel the warmth of human feelings. " Zhou Minghai, chairman of the footwear industry association of Nanhai District and chairman of Guangdong Footwear Co., Ltd., said that under the influence of the European debt crisis, the shoe industry in the South China Sea is facing greater pressure, but the emerging market is good. At the same time, the South China Sea will gradually guide enterprises in the production and processing aspects of high-end products, improve the technology content, enhance the added value of products, and guide enterprises to create their own brands, and establish an independent terminal channel.

This year Guangzhou international shoes exhibition Another big bright spot is that the Nanhai Shoe Association, jointly with the Foshan daily, has launched the "2012 Nanhai shoe industry" exhibition special issue, displaying the regional brand image and strength of the South China Sea footwear industry chain in all directions to the buyers at home and abroad, helping the South China Sea shoe enterprises to actively expand the global market under the crisis.