Shaoxing'S "Silk And Silk Textile" Sales Doubled With New Ideas.

Located in F5 creative garden, textile city. Shaoxing County Dian Bo Textile Co., Ltd. Recently, the company is busy developing the women's clothing fabrics in spring and summer. The company's general manager Ceng Xianghua told reporters that this spring's new product release show at the Textile Expo has made the company new acquaintances with many brands. At present, the company has been involved in the new product development of these women's clothing enterprises.

Strengthening product R & D design

8 years ago, "Dian Bo silk textile" was an ordinary textile trader in the traditional market area of the textile city. The main business mode was to carry out the "hand to hand trade" of textile fabrics, purchase fabrics from production enterprises, and then float up on the basis of original prices and resell them to downstream two level wholesalers.

"Only by selling fabrics has encountered bottlenecks, many garment companies even skip intermediate links, and directly find production enterprises." Ceng Xianghua told reporters that due to the low threshold of "changing trade", with the increasingly fierce market competition in recent years, the development of this trade mode is getting smaller and smaller, so the company has to consider transformation and upgrading. To this end, last year, the company hired 3 full-time designers, set up design and Research Center, and joined in the F5 Creative Park, to strengthen product research and development efforts.

From selling fabrics to selling ideas

After the establishment of the R & D center, every month, the company will launch more than 60 new products, and specially set up a sample exhibition hall, all of which have injected new vitality into the enterprise, so that enterprises can truly realize the transformation from selling products to selling creative products.

The company's customer structure has changed. When the old customers came to see the new products, they felt that the choice of the products increased suddenly, and the frequency of purchasing came up. The designers of the new clothing enterprises began to come to them.

"The specialty of garment enterprises is clothing design. They urgently need the help of fabric enterprises in fabric design." In an in-depth contact with garment enterprises, Ceng Xianghua found that if fabric companies can participate in costume design, they can not only broaden the thinking of fashion designers, help them better express their perception of art and market, but also make clothing more close to market demand. As a result, when designing fabrics, the company designs fabrics as clothing and performs clothing effects. Last year, the company launched two new product launches in Shanghai and Hangzhou. This year's Textile Expo, the company launched a new release show, which has attracted the attention of many clothing brands.

Building women's clothing brand platform

While practicing the transformation from selling products to selling creative products, "silks and silk textiles" quietly made some preparations for their future career. The company not only registered related fabric brands, but also registered clothing brands.

"The era of low price and labor competition has passed. Looking back at the past, the profit of 30% to 50% of textile profits in this trade mode has disappeared. Today, products with independent R & D and design capabilities can also ensure corresponding profits. In the future, the added value of fabrics will need to be enhanced through brand names." Ceng Xianghua said that the future development of textile traders must be strong brands.

Ceng Xianghua told reporters that on the one hand, the company is making strong designs and nurturing slowly on the one hand. Fabric brand And clothing brands, the market has been expanded, and this year is expected to double sales last year. At the same time, through the operation of the brand, it has played a guiding role in the consumer market, and has laid the foundation for cultivating personalized high-end clothing brands. He said that when the right time is available, the company is also ready to enter the terminal market and truly cultivate its own clothing brand.