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    The Famous Chongqing Faction Service Company Collusion And Development For The 28 New Policies Of The Clothing Industry

    2012/6/1 8:43:00 26

    Chongqing Garment IndustryGarment Industry

    "This year, we must vigorously develop direct chain stores and get out of Chongqing". "This year, I predict that the sales of this shopping mall will increase by 10 million yuan". "Every year, 50 million yuan of textile and garment industry development funds are set up in the city, and I can hardly sleep well after seeing the 28 new policies."

    On the 31 day, dozens of well-known Chongqing Chongqing garment enterprises gathered together to discuss how to make good use of the 28 new policies of the garment industry newly developed by the municipal government, develop their own brands and expand the Chongqing faction.

    Clothing industry


    Increase sales force in shopping malls


    "We sell in the mall, old people have more than 10 years, and now sales are OK. With this new deal, our hearts are more steadfast."

    Yin Caiming, chairman of Chongqing Wenjun Trading Co., Ltd., representing the clothing brand entering the shopping mall, said that as long as the shopping malls were willing to send the clothing brand venues to Chongqing, they would not worry about the poor sale of commodities.


    Zhang Houying, chairman of Chongqing Daxing children's products company, which runs the brand of baby piglets, said that according to statistics, there are 5 million children from kindergarten to middle school in our city. The annual consumption of children's clothing is up to 2 hundred million, and the share of local clothing accounts for only about 5% of its sales. The new policy sets up 50 million yuan for the development of textile and clothing industry every year, and it also supports the local clothing brands and shopping malls sold in the shopping mall. In the future, the sales of local clothing in department stores should be greater.


    Build new channels, open chain stores


    For the future development of Chongqing style clothing, Wang Shujun, general manager of Chongqing half edge clothing company, said that with the support of the new deal, the Chongqing style clothing is no longer limited to the single wholesale sales mode in the past, it can create various channels and expand sales scale, and it is a trend to set up direct chain stores in the community or commercial center.


    According to Li Yong, Secretary General of the city textile and clothing trade association, at present, many of the Chongqing clothing brands have started chain operations besides wholesale, and some have begun to open direct stores across the region.


    "We now have more than 160 brand stores, mainly located in Chongqing and surrounding areas, and Xi'an and other neighboring provinces and cities also have half edge chain stores."

    Wang Shujun said that in the future, the chance of success will be even greater if the combination of direct and Canadian e-commerce plus online stores and online and offline pactions are combined.


    Cheng Qifei, chairman of Chongqing Sen Peng dress, also said that the p regional development chain will be irresistible. At present, Sanger has been distributing a store in Sichuan, and will also be walking on two legs in wholesale and proprietary markets in the future.


    Develop together and build a clothing City


    Regarding the introduction of the new deal, Song Xianyang, chairman of the chamber of textile and garment industry, said excitedly, "the new deal has supportive policies for every stage of the garment industry development in our city, involving technology innovation, sales, talent, brand and garment industry park construction. The development of Chongqing's garment industry has welcomed the second spring."


    He said that the chamber of light textiles and clothing is now planning to seize the opportunity of the new deal, make the resources of the Chongqing garment industry integrate and develop together, and build up a garment industrial park to gather the upstream and downstream industrial chains of the garment industry to form a scale effect.


    Song Xianyang said that after more than a year of brewing, the Chongqing textile and garment city of Banan, which is located in the development area of Ma Liu, along the Yangtze River, has entered a substantive stage of development. The total planning area is 2 square kilometers. After the completion of the project, the output value of 100 billion yuan will be achieved, and 300 thousand people will be employed. With the support of the new deal, the construction of Chongqing's China Light Textile City will be speeded up. After completion, it will be a fashionable and modern new garment city in Western China.

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