Ralph Lauren Strong Brand Enters China Market

Ralph Lauren group plans to expand the Chinese market in an all-round way. It expects to set up 60 stores in China in the next three years, and will complete the launch of 15 stores in Beijing, Shanghai and Hongkong by 2013. Because of the influence of European economy, Ralph Lauren brand The European market is conservative in its sales performance, hoping to make up for the reduction of the European market in the Chinese market.

Ralph Lauren group plans to expand the Chinese market in an all-round way. It expects to set up 60 stores in China in the next three years, and will complete the launch of 15 stores in Beijing, Shanghai and Hongkong by 2013. Mr. Ralph Lauren said: "we believe that China will be the focus of our long-term development. We will enter the Chinese market in the coming years, open more stores, and enhance the brand's strength and recognition in the Chinese market."

Due to the impact of European economy, the Ralph Lauren brand is conservative in its sales performance in the European market, hoping to make up for the reduction of the European market in the Chinese market. In the fourth quarter of March 31st, the net profit of the brand was $94 million 400 thousand, and net income rose by 13.7% to 1 billion 430 million dollars.