Children'S Clothing "Adult" Adult Clothing Has Taken Up The "Children'S Clothing Wind" Market.

Little bikini Mini suit vest

When I have a daughter, I dress her up like this.

 

With the coming of the 61 quarter, the quality of children's clothing has attracted considerable attention.

It is reported that the Beijing Consumers Association has conducted a comparative test on 63 children's garments produced or distributed by 47 enterprises in seven provinces and cities such as Beijing, Shanghai and Guangdong. The results show that 33.3% of the samples have varying degrees of problems.

Yesterday, a reporter interviewed children's clothing market found that in addition to the "inherent" quality and safety risks, children's "external performance" is also very interesting: lace short skirts, fishing nets, suspenders, small leather satchel, slope and Pearl shoes......

This is not the dress of fashionable beauties, but the outfit of a little girl.

Reporters at several shopping malls in Nanjing to see, "adult" has become a lot.

The main style, and the higher price of the famous brand children's clothing, the more serious the "adult".

What is more interesting is that while children's clothing is desperately "adult", many adult clothes, especially women's wear, have taken up the "children's clothing style".

What's wrong with the market?

Children's clothing "adult"

The more expensive the price is, the more serious the adults become.

"Martin boots, little leather pants, skeleton pattern pullovers..."

Two little beans (models) are cool, incarnation rock, "little angry green", crazy Pose, great star posture! Ice orange, rose red, fluorescent green, and the fashionable colors of the adult world are playing more and more enjoyable here.

This is a children's clothing advertisement which was retrieved yesterday by the Yangtze Evening News reporter.

From the pictures provided by the advertisement, we can see that two children, aged 12 or so, are wearing different kinds of fashionable clothes, posing a "disdain" look which is very inconsistent with their age.

Yesterday afternoon, the Yangtse Evening News reporter visited the children's clothing counters of several shopping malls in Xinjiekou, Nanjing, and found that children's clothing below 300 yuan / piece (the middle and lower reaches of the price) was mostly cotton t-shirts and shorts, and the designs were mainly based on bright cartoon designs.

But with the increase of children's clothing prices, "adult" began to become obvious.

In a high-end shopping mall, the reporter saw a suit of children's suit with a total length of only 40 centimeters, and the leather belt, tie and leather shoes were all very delicate.

Shop assistant, this suit is designed for 3 year old boy. Every detail is modeled on a strong suit of a brand man's suit, which sells for 1000 yuan / set.

In addition to suits, there are jackets, vests, and adult men's wear brands, which are quite gentlemanly.

Girls dress more carefully.

Many children's wear shops are playing the role of "mature" style. The children's wear models are matched with jewels. Many fashion elements used on adult clothes are also used in children's wear: sequins, chiffon and lace.

Haren pants, leopard pattern suspenders, High Waist Shorts, lotus leaf shoulder shoulder chiffon shirts...

Children's clothing has nothing to do with adult fashion clothes. Two.

At a girl's clothing counter, the reporter saw a saleswoman wearing a pearl necklace, a pair of leather shoes and a leather satchel for a lace skirt.

Reporters saw that three young mothers obviously like this dress, and the clerk asked for three sets of different colors to pick them, so busy that the shop assistant was overwhelmed.

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Adult "children's clothing"

Many young women like to wear the most.

Later, the Yangtze Evening News reporter came to another shopping mall.

Outside the fitting room of a brand children's wear department, Miss Wang, 20, is trying on a large red skirt.

"The materials for children's wear are very safe, and the styles are pretty good." Miss Wang told reporters that this dress was bought by herself. "Wearing children's clothing is pretty good. Many of my friends like to go to the children's clothing counters regularly to get goods, and when they meet, they buy a big size for themselves."

On the same floor children's shoes counters, reporters also saw a lot of shoes more than 30 yards and children's shoes mixed together for sale.

The clerk said that a lot of customers would ask if there was an adult size in a child's shoes. In order to make them convenient, they could directly prepare "large size children's shoes" for adults to purchase.

Mr. Huang, a Nanjing citizen who has been engaged in clothing business for a long time, says that adult children's clothing is actually to please adults, while "adult children's clothing" is also to please adults. It is to make adults who do not want to grow up full of nostalgia and curiosity about children's clothes full of childish and fashionable taste.

"Especially young girls aged more than 20, especially like" Laurie style ". Children's clothes just match the needs of" playing the tender ".

Mr. Huang said that when he bought his own clothes shop, he would put in some large children's clothes every time and sell them very well.

In particular, sometimes it is very popular to put in some "parent child clothes". Most of them are adult wear.

4 year old girl wants to wear "sexy" back dress.

"I want to buy a dress that is as plain as a dress, revealing its back, very sexy!" it is coming to children's day. Miss Li asks her 4 year old niece (sweet name) what kind of children's day presents she wants, and is knocked down by the request of her little niece.

Miss Li asked "sexy" what did she mean? Sweetly shook her head in confusion, and told Miss Li, "quietly wearing a small skirt, the next door boy said that she should be beautiful."

Hearing such an answer, Miss Li is very worried that the elements of adulthood are too early to enter the children's world. Will it make children's social cognition deviate?

3 year old daughter needs to buy boots and Mama to praise "vision".

Cecilia Cheung's son Lucas, Beckham's son...

These children are handsome and handsome at every appearance, and become the "Idol" of Ms. Lin of Nanjing.

"My daughter is only 3 years old. She even asked for a pair of boots when she was shopping."

Ms. Lin feels that her daughter is very "sights" and "put on boots and short skirts.

After 80 father, hot mom is behind the scenes "pushing hands".

During the interview, many children's clothing salesmen, including agents, admitted that they are still in the majority.

"To say that adult children's clothing, we do have many: not only cheongsam, dress, and wedding dress, and the details used a lot of complex processing beads, embroidered hollows."

A brand children's clothing agent frankly said, "after 80's parents like to buy such clothes, there is demand, there is a market."

Mr. Huang, who is also engaged in clothing business, agrees with this statement. He said that for some young parents who were born in the excellent environment from the early childhood, the cheap children's clothing on the roadside has been unable to meet their needs. This part of their parents pursue the brand and are keen on fashion.

"Children's clothing is not fashionable. How can it be sold?"

Psychological experts

Parents seem to be dressing up for children.

As for children's adult phenomenon, Li Jiazhen, a psychological specialist in Nanjing's Liu Di's psychological consultation, said that children do not really understand the true meaning of these trend elements. It is certain that adult children's physical and mental development will affect their children's physical and mental development.

The neckline of miniskirt, low neck collar and flashing decorative film, instead of the traditional lace dress, may make the children form erroneous gender identity and values, and let them pay more attention to superficial things, and the psychology of comparison will follow.

Another psychologist believes that children have the ability to recognize what they like to wear, what to wear and what to wear.

Children often prefer bright, sparkling, cartoon characters, but in fact, he doesn't care about fashion. "

"Some parents seem to be dressing children, but they are actually letting their children wear them to the society.

What kind of social evaluation parents need, they will dress up according to that social evaluation standard.

Some parents want people to think he is very rich. He is very successful and not only gets dressed up, but also lets his children wear fancy clothes.

This is actually a lack of rational performance.

Fashion Designer

Copying children's elements in children's clothing may induce children to become precocious.

"Children's clothing is becoming an international trend."

Chen Fei, director of Nanyi fashion design, told reporters, "however, it is a bias for some enterprises to understand the trend of fashion to completely move the style of adult clothing to the field of children's clothing."

Children's cheongsam, children's dress and princess skirt will instilling a luxurious and tedious way for children, making children precocious and not conducive to the growth of children's physical and mental health.

In Chen Fei's eyes, the so-called adult children's clothing is only appropriate to apply some adult factors, such as being less bright and childish in color, and more elegant and gentle, but it must conform to the characteristics of children.

Chen Fei felt that the following three points should be valued when choosing children's clothing.

1, material health: Children's skin is delicate, cotton and hemp clothing is better.

In pursuit of beauty in shape, it is not very good to use chemical fiber and sequins.

2, the style is loose: Children's clothing should not be too tight (excluding elastic material), so as to avoid hindering the activities of children and hindering growth and development.

3, the color is lively: children should not wear too much soil. The popular gray and dark brown in fashion is not suitable for children.

Children should use brighter colors to help children's character.