"Silk And Silk Textile" From Selling Fabrics To Selling Ideas

Shaoxing County Dian Po Textile Co., Ltd., located in the F5 creative garden of light textile city, is busy developing the spring and summer of next year.

Ceng Xianghua, general manager of the fabric, told reporters that this spring's new product release show at the Textile Expo held the company's new acquaintance with many brands. At present, the company has been involved in the new product development of these women's clothing enterprises.

Strengthening product R & D design

8 years ago, "

"Is an ordinary textile trader in the traditional market area of the textile city. The main business mode is to carry out the" hand to hand trade "of textile fabrics, purchase fabrics from production enterprises, and then float up on the basis of the original price, and resell them to the downstream two level wholesalers.

"Only by selling fabrics has encountered bottlenecks, many garment companies even skip intermediate links, and directly find production enterprises."

Ceng Xianghua told reporters that due to the low threshold of "changing trade", with the increasingly fierce market competition in recent years, the development of this trade mode is getting smaller and smaller, so the company has to consider pformation and upgrading.

To this end, last year, the company hired 3 full-time designers, set up design and Research Center, and joined in the F5 Creative Park, to strengthen product research and development efforts.

From selling fabrics to selling ideas

After the establishment of the R & D center, every month, the company will launch more than 60 new products, and specially set up a sample exhibition hall, all of which have injected new vitality into the enterprise, so that enterprises can truly realize the pformation from selling products to selling creative products.

The customer structure of the company has changed.

When the old customers came to see the new products, they felt that the choice of the products increased suddenly, and the frequency of purchasing came up. The designers of the new clothing enterprises began to come to them.

"The specialty of garment enterprises is clothing design. They urgently need the help of fabric enterprises in fabric design."

In an in-depth contact with garment enterprises, Ceng Xianghua found that if fabric companies can participate in costume design, they can not only broaden the thinking of fashion designers, help them better express their perception of art and market, but also make clothing more close to market demand.

As a result, when designing fabrics, the company designs fabrics as clothing and performs clothing effects.

Last year, the company launched two new product launches in Shanghai and Hangzhou. This year's Textile Expo, the company launched a new release show, which has attracted the attention of many clothing brands.

Building women's clothing brand platform

In practice

At the same time, while selling creative pformation, "Dian Bo silk textile" quietly made some foreshadowing for its future career. The company not only registered related fabric brands, but also registered clothing brands.

"The era of low price and labor competition has passed. Looking back at the past, the profit of 30% to 50% of textile profits in this trade mode has disappeared. Today, products with independent R & D and design capabilities can also ensure corresponding profits. In the future, the added value of fabrics will need to be enhanced through brand names."

Ceng Xianghua said that the future development of textile traders must be strong brands.

Ceng Xianghua told reporters that on the one hand, the company is making strong designs and nurturing slowly on the one hand.

Brand and

The brand and the market have been expanded, and this year it is expected to double the sales last year.

At the same time, through the operation of the brand, it has played a guiding role in the consumer market, and has laid the foundation for cultivating personalized high-end clothing brands.

He said that when the right time is available, the company is also ready to enter the terminal market and truly cultivate its own clothing brand.