The Essence Of The Exhibition Is To Create Value For Customers.

Integration: one-stop diversified services

Pure print media, exhibition companies or online business platforms have their own weaknesses.

If a company can develop the three parts of exhibition, print media and online products, it will provide customers with more comprehensive services and bring the best synergy.

Asia has 200 industries, including exhibitions, conferences, professional magazines or consumers' websites, online virtual conferences and exhibitions in Asia. It has realized the linkage effect of the three party platform through one-stop diversified services.

Enovok believed that

With the help of magazines or websites, we can strengthen our understanding of the industry, understand the needs and market trends of the industry, provide services for the industry to meet their business and marketing needs, and also conduct more targeted publicity through magazines or websites. Magazines and websites can directly contact the exhibitors and buyers in the exhibition, and immediately report the business interaction and explore the market trend in the exhibition.

In terms of promotion, magazines and websites can attract more readers, website visitors and advertisers from the exhibition. The website is an effective platform for buyers and sellers to continue to contact and find business opportunities after the exhibition ends.

Mergers and Acquisitions: opening up new business territory

In Asia's latest annual income report, we can see that the income of China (Guangzhou) international advertising logo exhibition / Guangzhou international LED exhibition and Shanghai international children, baby and maternity Products Fair has increased by more than 40% and 55% respectively.

Behind the growth, it reflects the effect of increasing brand value year by year, clear positioning and complete industrial chain coverage.

In recent years, M & A has become an important move for Asia to develop new business territory, and has become the largest foreign exhibition company in mainland China.

When we describe the exhibition meeting the requirements of acquisition, we hope that the industry we hope will have better development potential and preferably the industry we are familiar with.

At present, the existing industries include jewelry, fashion and leather, furniture, food, business technology and more than 16 market majors, but this does not mean that the Expo will not be involved in other industries.

In the middle of last year, Shanghai's international children, baby and maternity Products Fair (CBME), which was acquired by Asia in the middle of last year, is an area that has not been done before. However, as China has a large market for pregnant and infant products, Asia has chosen to enter the industry through mergers and acquisitions.

CBME has achieved good results this year, and has strengthened confidence for Asia's next entry into other sectors of the domestic market.

Speaking of the future, Ai Xin Ke bluntly said: "we will carry out more M & A projects, such as those in coastal cities such as Guangzhou and Qingdao, and also consider other cities, such as Wuhan and Zhengzhou.

We will further purchase more potential exhibitions, or look for appropriate opportunities to hold exhibitions with local partners to create more value for customers.

Deep tillage: specialized operation management

Enlarge the scale of exhibition.

Asia's existing jewelry exhibition is held in Shenzhen, Guangzhou, Shanghai, Hongkong and Japan.

When asked why the jewelry show had such an arrangement, Ai Xin Ke called it based on the impact of global economic fluctuations, the sharp rise in gold prices and the change in habits of jewelry buyers.

Buyers are now inclined to no longer accumulate large quantities of stock, instead of adopting intensive procurement.

Therefore, the exhibition is time intensive, which is more favorable for both exhibitors and buyers.

As to whether there is any competition between these similar exhibitions, AI Xinke said that the Asia Expo's jewelry exhibitions have different positioning and characteristics. Taking the jewelry exhibition in Guangzhou and Shanghai as an example, the Guangzhou exhibition is an international event specially designed for jewelry collectors, high-end consumers and high-end jewelry retailers, while Shanghai exhibition provides an opportunity for local jewelers to contact mainland sales agents and chartered / authorized operators.

Do the exhibition area.

With the rapid development of the Convention and exhibition industry in the second tier cities in recent years, Asia has also begun to pay attention to the mainland cities.

Enovok believes that second tier cities have the possibility of holding exhibitions.

Take Chengdu as an example, 94 exhibitions were held in 2010, with a total area of 1 million 850 thousand square meters.

The exhibition hardware facilities in the second tier cities have been gradually improved, and a large number of hotels, airports and exhibition centers have been built. For example, the Chengdu International Convention and Exhibition Center and the Wuhan International Expo Center provide available venues and facilities for holding exhibitions.

In addition, the large population base of second tier cities provides favorable conditions for holding exhibitions. Even if the exhibition concentrates only on local manufacturers and buyers, the scale of exhibition can also be bigger and bigger.

Asia has set up an office in Chengdu, which will be the focus of development, hoping to find the right opportunity to hold exhibitions.

"As international manufacturers and buyers are now familiar with Shanghai, Beijing and Guangzhou, I believe that international exhibitions will not be pferred to second tier cities."

Enovok said.

In the exhibition site selection, Ai Xin Ke said that the Asia Expo will closely monitor the development and demand of other domestic cities, and the time will be ripe for International Jewelry exhibitions to be settled in suitable cities.

Strengthen exhibition brand.

In terms of brand, Ai Xin Ke is very confident, "established reputation, and can continue to create value for customers. Asia's gaming industry can naturally attract more customers from all over the world, and the scale will become bigger and bigger, and the brand will be more recognized."

At the same time, he also said that the company will continue to have a pragmatic attitude, innovative spirit, long-term planning and comprehensive resource launch, and converge on the strength of global manufacturers and buyers to provide high-quality and international business matching platform for buyers and sellers, and create business opportunities for customers.

Besides professional operation and management, Asia will also provide value-added services, such as advertising, public relations / promotion, network launch, buyer matching activities, so as to consolidate the leading position of exhibitions, magazines and websites in the industry.