The Shanghai Exhibition Will Be Held In November.

　　 Shanghai Franchise Exhibition Investment has been officially launched this month. Investment for the whole world. The Shanghai exhibition is scheduled to be held in Shanghai Everbright Convention and Exhibition Centre on November 2012 9-11. In the streets, whether brand clothing shops, laundries, jewelry stores, coffee shops, or beauty salons, franchising business models are being adopted by more and more industries. Some people attributed the popularity of franchise chain industry to the impulse of many people to be bosses. 2012 the twelfth venture capital investment and Franchise Exhibition in Shanghai immediately verified this statement, 40 mainstream media TV stations. There are interviews and reports about the 100 meters long before the opening ceremony of the tenth opening ceremony. The audience queued up to buy tickets. The hot spot is comparable to World Expo. The number of participants will be up to 100 thousand.

Statistics show that the survival rate of SMEs in China is less than 5%. Franchise operation The success rate is over 60%. Successful examples are many, but there are always examples of entrepreneurs being cheated of losing their blood. Some of them are paid to join in the business, and businesses are going to be empty. Some of them are inferior in quality to businesses, and are quite different from advertisements on advertising. There are also good promises made by businesses to return goods and money back, but when entrepreneurs ask for returns or refund, businesses will be all sophistry. A lot of affiliate projects are mixed up, which can be called "cake" and "trap" coexist.

At the last Shanghai Venture Alliance exhibition, the booth from more than 300 enterprises introduced their own venture projects, which covered many brands in 18 industries, including catering, accessories, clothing, home and so on. The organizer, Shanghai Shun Shun Exhibition Service Co., Ltd., said that entrepreneurs should analyze whether they have investment value in terms of brand legitimacy, brand strength and profitability.

First, we need to see whether the brand is legitimate, and enterprises need to provide the most basic qualification certificates. First is the company's business license and its trademark registration certificate, followed by whether to have a commercial franchise record, the purpose is to see whether the enterprise has the qualification of franchise.

Second, it depends on whether the brand has the strength. The entrepreneur can evaluate the brand strength of the enterprise according to the establishment time and annual turnover of the brand enterprise. It is possible for the enterprise to occupy a place in the industry before its establishment is relatively early. The annual turnover can reflect the value of the enterprise. Only the popular brand has more room for development, and it is suitable for entrepreneurs to join.

Third, we need to see whether the brand is profitable. Nowadays, many brands or companies that claim to have hundreds of thousands of stores do not own their own outlets. Franchisee 。 The reason is that the product itself has defects such as incomplete procedures and quality. It can not open shops in regular shopping malls and business circles, nor does it know how to manage and operate a shop. Therefore, it is the core of the inspection that we should directly store more brands.