The Pformation Of Textile Industry Is Planned To Break Through All Kinds Of Ambush.

The economic situation is good and bad. When we are good, don't go forward in high spirits, and don't lose heart when we are bad.

When the economy is down, the market forces companies to find a way out.

The technical level of China's textile equipment is synchronized with the world, and the quality of the workforce is not bad. The drawback is that the quality of the products is unstable.

Quality is like human temperament, which is injected into manufacturing.

Enterprises with mature production chains can "borrow guns" from the upstream cultural and creative industries, tell a good story to their products, add cultural connotations, so as to enhance the added value.

Data released recently by China Textile Industry Federation show that in the first 4 months of this year,

Overall operation

More severe, production, investment, domestic sales growth continued to decline, downward pressure on exports, enterprises above Designated Size deficit nearly 1/5, the loss increased by 120% over the same period.

China's manufacturing industry, represented by the textile industry, has faced "ambush" in recent years: domestic consumption is sluggish, comprehensive costs are rising, profits continue to be difficult, international trade frictions are increasing, and demand for European and American markets is weak, and developed economies have introduced measures to attract manufacturers to return.

Faced with the severe situation, how about China's textile industry?

How to break through the predicament? Reporter went to Zhejiang Haining and Jiangsu Changshu to carry out research with the China Textile Industry Federation.

Weak demand and low industrial development cycle

Du Meilian's recent workload has been reduced.

She is a truck driver of Wanfang new material Limited by Share Ltd in Zhejiang. She used to operate two warp knitting machines, and now she has stopped one.

From 1 to April, China's textile export three main sales areas - the European Union, the United States and Japan dropped by 6.59% in the first quarter, and China's exports to the region dropped by 6.55%.

Domestic demand growth is also lower than expected.

Wanfang company is located in the Haining warp knitting industrial park in Zhejiang. When the 34 warp knitting machines are fully opened, nearly 20 tons of fabric can be produced a day, and only 15 tons a day.

"Half of the 468 enterprises in the park are losing money, and there has been a severe situation in the past more than 10 years."

Pu Xinda, director of the park management committee, said.

And in China's largest production base of pile products - Li Zhen, Changshu, Jiangsu, about 30% of textile enterprises are underemployed.

Zhang Hanchang, deputy general manager of Yongxin printing and dyeing Co., Ltd., said that buying raw materials must be cash for upstream enterprises and only one or two months after delivery.

The financing cost and financial cost increase.

Warp knitting is one of the most dynamic and potential industries in the textile industry.

Wind turbine blades, fencing racing tracks, artificial blood vessels and other high-end industries are the masterpieces of warp knitting.

"At first glance, warp knitted products sell well, stone digging, liquor selling and restaurants opening up, and products are homogenized seriously."

Mao Weihua, general manager of Wanfang said.

Chen Nanliang, vice president of Donghua University Research Institute, said that the development of textile enterprises is currently facing bottlenecks such as shortage of land resources, rising labor costs, tight electricity consumption and environmental capacity targets.

Coupled with the uncertainty of the future export trend, the low cycle of the industrial development cycle is coming.

Zuo Shiquan, deputy director of the Institute of equipment industry, Sai Di think tank, believes that the revival of manufacturing in developed countries will restrict the development of China's manufacturing industry to the high end.

"In recent years, the United States has refunded the production of brand clothing and high-grade fabrics through tax exemption, subsidies and other measures, and this year's low-end fabrics are also returning.

It makes me feel a lot of pressure and there will be a lot of anti dumping after that. "

Zhu Yuemin, chairman of Changshou City Changsheng warp knitting weaving Co., Ltd.

"The economic situation is good and bad. When we are good, don't go forward in high spirits. We must have a sense of hardship. When we are bad, we should not lose confidence and be pessimistic.

When the economy is down, the market forces you to find a way out.

Enterprises should adjust their product structure and organizational structure in this period.

Wang Tiankai, President of China Textile Industry Federation, said.

Enterprises are carrying out technology, equipment, environmental protection and other reserves, which will help the industry recover quickly and seize the opportunity.

At present, the average export price of our warp knitted products is 1.89 US dollars / m, and the average import price is 4.52 US dollars / meter.

This indicates that the warp knitted products with high added value need to be imported.

There are 45 thousand advanced warp knitting machines in the world, and 38 thousand in China.

"The technical level of our textile equipment is in line with the world, and the quality of the workforce is not bad. The drawback is that the quality of the products is unstable."

Zhu Yuemin said he had visited a Japanese enterprise. The same fabric was sold for more than 50 yuan and one meter, and prosperity only sold more than 20 yuan and one meter.

"Their quality is more exquisite.

We started on the phone and continued to weave.

They are weaving a piece of rice cloth, stopping, then finishing, finishing, dyeing, and then weave one meter.

He said.

"Product quality is like human temperament, which is injected into manufacturing."

Zhu Yuemin said.

"If the policy is loose, I get the loan, first of all, we need to improve the quality management, strengthen research and development, improve the level of finishing, and increase the added value."

Wanfang invested 12 million yuan this year to acquire 4 new equipment.

"This is for the long run, I want to pform."

Mao Weihua said that the current focus of the company is on product and management pformation, and develops fabrics with antistatic, anti radiation, antibacterial, moisture absorption and sweat functions.

One of the best points is to sell medical clothing to Japan with the most stringent quality.

Textile enterprises are large water users, and they are also large exporters of sewage.

In order to deal with the more stringent emission reduction policies that may be introduced in the future, many enterprises have increased environmental protection investment.

Wan Fang and Yongxin have increased the input of reclaimed water this year to recycle and reuse the dyed water.

"Sewage charges have been reduced, production capacity has been improved, and efficiency has been improved."

Zhang Hanchang said.

In the period of bad economic situation, enterprises' reserves of technology, equipment and environmental protection are favorable for the industry to seize the opportunity quickly after the recovery.

Chen Nanliang said that in the case of lower profit margins, some enterprises' investment projects lack accurate positioning and planning, which will affect the profitability of the future. The government and industry associations need to play a role in guiding investment to high-end areas.

To borrow guns from upstream cultural and creative industries

Recently, a series of cartoon cushions called "Mickey family" are very popular in Taobao, and thousands of sales are sold every month, which makes the staff of Millie fashion creative (Zhejiang) Limited busy.

The enterprise was established by Haining warp knitting industrial park, and is committed to combining textile products with creative design.

The Mickey family is a 52 episode animated cartoon produced by them and anime companies.

In addition to improving the quality of products, how to improve the level of creative design and expand marketing channels is also a matter for enterprises and governments to ponder.

It is an effective way to take industrial culture.

Enterprises with mature production chains can "borrow guns" from the upstream cultural and creative industries, tell a good story to their products, add cultural connotations, so as to enhance the added value.

"In the future, the park will attract new businesses such as animation, advertising design, product design and other emerging enterprises to form a good situation for cultural industry, service warp knitting industry and warp knitting industry to boost the cultural industry."

Yu Minghong, deputy director of Haining warp knitting industrial park management committee, said.

Enterprises that export to domestic markets are often short of channels, and the most important choice for many enterprises is to go online.

Xu Jianping, chairman of Changshou City Zhong Wei Weft Knitting Co., Ltd., said: "because sales channels are not smooth, our blankets and pajamas do brand promotion in China, which is very difficult.

And through the e-commerce platform to open up the domestic demand market, the prospect will be very good, and we can also make adjustments based on customer feedback.

Zuo Shiquan believes that although the competitive advantage of China's manufacturing industry is gradually weakening, the comprehensive cost advantage will remain 5 to 10 years, and the rise of factor cost will also create a "forced effect" on the upgrading of China's manufacturing industry.

China should increase investment in research and development, establish and improve tax reduction measures for research and testing, and make them permanent measures.