The Second Underwear Culture Week And The Seventh Expert Forum On Underwear Development

The second underwear culture week and the seventh underwear exhibition were held in Shenzhen. On the occasion of this grand event, the China knitwear industry association, the Chinese general merchandise Association, the China National Business Information Center and the China international underwear Culture Week Organizing Committee jointly organized a business called "business interaction win the future" -- the development of China's underwear industry. Summit "To promote communication and communication between Chinese department stores and underwear brands.

This business enterprise interaction wins the future -- China Underwear industry The Development Summit Forum was held at the Narcissus hall on the five floor of the Shenzhen Convention and Exhibition Center from 14:00 to 17:00 May 11th. Guests attending the forum include representatives of Shenzhen lingerie brand, department store representatives, Chinese and foreign guests, experts and leaders of underwear industry, aiming to build a platform for "exchange, investigation and cooperation" between underwear brands and domestic large and medium-sized department stores, so that domestic brands can rapidly upgrade their core competitiveness with the support of domestic retail carriers, and call for the 12th Five-Year plan to accelerate the transformation of the growth mode of underwear industry.

The forum will realize the zero distance contact between the department stores and the underwear brands in the form of expert lectures, dialogue and business enterprise interaction. Yang Shibin, President of the China knitwear industry association, attended the forum to analyze the hot issues of 2012 China's knitted underwear industry. Wang Yao, vice president of the China Federation of Commerce, delivered a speech on "analysis and prediction of China's underwear market", deputy dean of the school of clothing art and Engineering, Beijing Institute Of Fashion Technology, and Zheng Rong, director of the Institute of human body engineering, Beijing Institute Of Fashion Technology, "innovative technology and channel construction of underwear". Industry experts direct the selection of target brands for the development of underwear brand, and let the brand know more about the needs of shopping malls, directly choose the shopping centres to be stationed, and enhance communication and communication with department stores.

Mr. Cai Da, general manager of the Shenzhen Cooperation Co., Ltd., was invited to attend this forum and participated in the interactive exchange of business and business. He shared the new business mode of seducing the code underwear brand under the new market situation, so that the Department Store (shopping mall) could better understand the advantages and characteristics of the temptation brand.

In order to achieve close contact and communication between clothing enterprises and department stores, the forum has invited large and medium-sized enterprises across the country. Department Store The director and deputy director of lingerie department, about 50, hope that through the face-to-face talk between clothing enterprises and department stores, we can make the two industries with two fish and water coexist and share weal and woe to achieve interaction, enhance understanding and achieve tangible results in the selection of brand and brand in shopping malls.