Leather Industry Is Encountering Cold Current. Innovation Is The Root Of Development.

Recently, the twenty-second Guangzhou International

Leather and industrial equipment exhibition opens at Pazhou guild hall.

Different from the past, this year's exhibition booths have added a lot of bright spots. Many exhibitors set up their own booths by ingenuity, giving people a refreshing feeling.

Huicong leather net reporter observed on the spot that although the development situation of leather shoes industry in 2012 was fluctuating, there was still a new scene on the scene of the exhibition.

Since the second half of 2011, domestic footwear leather

Affected by the European debt crisis, output declined significantly.

As an authoritative media in China's leather and footwear industry, Huicong leather net / shoe net reporter went to the exhibition site to conduct in-depth exchanges and discussions on the participants.

In exchange with most merchants, the reporters found that many enterprises are still puzzled by traditional development problems such as rising prices of raw materials, rising wages and tight funds.

It is understood that the price of leather raw materials is rising, and the leather industry is encountering a cold spell.

"At present, the hot topics of the global leather industry are all around the price of raw materials, and their prices have reached the highest level in recent years," said Li Yuying, project manager of the Asia Pacific Leather Exhibition Co., Ltd. at the news conference of China International Leather Fair 2011. "There is no doubt that this topic will become the main focus of the moment."

According to the survey data from Haining, China's leather capital, the quality of sheepskin has risen from 24 yuan per year to 29 to 30 yuan per foot, and the price of fur has risen to 52 yuan from 28 yuan a year, almost doubled, and the price of leather has increased by 50%.

Leather prices rise, some leather clothing enterprises have to sacrifice profits to protect customers.

However, after the completion of the order of old customers with quality and quantity, no new orders will be received.

Zhang Jianxin, general manager of Haining Fu Sheng fur and leather Co., Ltd., frankly stated in his QQ space, "the order is stopped! It's not a good business, but the price has gone up too fast! This year's market is crazy! The market's raw leather is priced every day, and the finished products simply can't fix the price!"

Although the price of raw materials has been fluctuating for a long time, the international market has been shrinking.

But in the opinion of industry experts, this is not not a response to the business.

Li Yuzhong, vice-chairman of the China Leather Association, said: "leather goods, whether shoes, leather or bags, are all popular products.

Its consumer groups are mostly young people. The overall characteristics of their consumer groups are the pursuit of challenges, unique personality, consumption ahead and fashion.

Innovation is the source of fashion, and innovation can bring about leaps and bounds.

An enterprise can only rely on independent innovation and act as the creator of fashion, leading the fashion and creating the market.

The key to promoting industrial upgrading with independent innovation lies in enterprises.

Only by strengthening the ability of independent innovation of enterprises, forming a technological innovation system with enterprise as the main body, market orientation, and production, teaching and research, can we promote the sustainable development of the whole industry.

The leather industry is at a critical moment of accelerating pformation and development. The past development and accumulation have laid the foundation for future development, but without a strong sense of comparison and hardship, there is no pioneering spirit to surpass ourselves, and if we fail to grasp the concept of opportunity and continuous innovation, the past achievements can not be turned into a driving force for further development.

Therefore, in 2012, the year of dragon and auspicious year, the leather industry must seize the sword of "innovation".

We should not only achieve pformation and development through innovation driven, but also learn how to effectively reverse the development of enterprises with the help of well-known authoritative electronic business platform.