Chinese Consumers Are Fond Of Luxury Accessories. Armani Plans To Open 100 Stores.

Chinese consumers have a soft spot.

Investment in the Chinese market continues to escalate.

After becoming the first luxury brand to open online shopping in China, Italy luxury giant

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In China, the pace of development is speeding up. In the next three years, it plans to open 80-100 stores in the Chinese market.

It is understood that Giorgio Armani plans to open stores in Huaxin, including its "black label" brand Armani Collezioni and younger Armani Jeans.

Armani Jeans clothing and bags are priced at around one thousand or two thousand yuan.

Industry analysts pointed out that loud brands and lower prices would enable Armani's sub line brands to attract more young consumers.

Some of Giorgio Armani's new stores are planned to open in small and medium-sized cities.

A survey of luxury goods released by DDT in May shows that the profit of two or three line cities is higher than that of the first tier cities, which will become a paradise for the sale of luxury new, limited and classic.

In fact, this has become the trend of luxury brand development in China.

At present, the opening of Gucci shop in Zhengzhou has broken millions of sales.

At the same time, the purchasing power of the middle class in the Chinese market for luxury goods is also rising.

Luxury brands have clearly seen this.

German fashion brand Hugo Boss announced that it will open 60 stores in China in the next three years.

Longines brand executives in China also openly declared that the middle class consumers will be the main force of high-end watches consumption in the future.