Italy'S Anti-Counterfeiting Interest In China Is In Urgent Need Of Protection.

A few days ago, "

The fight against counterfeiting in China has become a hot news attracting widespread attention.

Italy

Giovanni de Sanctis (Dai Shengqiao), the head of the intellectual property department, told reporters in an interview that she kept silent about the whole incident.

Discovered by chance

Dai Shengqiao told reporters, "we have set up 14 intellectual property offices around the world.

The function of the office of intellectual property is to support, help, maintain and guide Italy enterprises in China in the field of intellectual property rights. It also monitors the relevant situations of Italy brands in the Chinese market, and accepts and answers questions and consultations about intellectual property rights of Italy enterprises.

In December 2010, Dai Shengqiao visited the "2010 China entrepreneurship and franchise brand exhibition" held at the China International Exhibition Center.

A "from Italy, the world Jiajia dream..."

The propaganda slogan attracted Dai Shengqiao, the Italian, and the Jijia dream producing bedding, claiming that he was from Italy, and the trademark was marked "Italy".

But then he found that in fact, Jijia dream was not a Italy brand at all.

He said: "after investigation," JAJEMoN Jia Jia Meng "trademark is registered in China, all the people" Italy Lewis Trade Co., Ltd. ", the residence is Italy Florence Florence 2 Road No. 5014.

The Italy Foreign Trade Commission has confirmed by the Florence chamber of Commerce in Italy that there is no such company, and the address is also made up. The real operator of the brand is "Shanghai home limited bedding Co., Ltd.".

Dai Shengqiao found that there are many such "fake Italy brands". Their prices are also astonishing. A mattress price is 34 thousand yuan, and it also claims that the retail price of the mattress is 6000 euros, which is more expensive than a car.

Italy's real high-end brand mattress price is not more than 600 euros, only its 1/10.

In this regard, Dai Shengqiao conducted a step by step survey found that: "these brands originated from Italy, are carefully planned, a company also wrote the Italy headquarters phone number on the brochure, but it has been confirmed that it is just an ordinary residential telephone number."

Dai Shengqiao set aside some energy to collect these cases, and gradually accumulated a number of enterprises suspected of using the name of Italy for false propaganda.

"After 1 years of collecting and investigating, more than 60 counterfeit Italy brand enterprises have been found in the Chinese market."

These "fake Italy brands" involve enterprises in China and Korea.

They advertise themselves as brands from Italy when they advertise, but in fact these brands do not exist in Italy.

The investigation was made public.

Since the second half of 2011, Dai Shengqiao has submitted three batch of 30 "fake Italy brands" to the State Intellectual Property Office of China. They claim to be produced in Italy, or use the name of Italy, place names or even the national flag to make product names, and mislead consumers under the banner of "Italy". Dai Shengqiao appealed to the Chinese government to take targeted measures.

Dai Shengqiao introduced: "the reason to complain to the China Intellectual Property Office in the name of the government departments of Italy is that these fictitious" fake Italy brands "do not exist in Italy, and no specific Italy enterprises are harmed." fake Italy brand "in China is the impact on the image of Italy as a whole, so it can only come from the Italy government agency.

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For example, he said, "a car perfume called" Gafera "is the product of the original" Italy pure natural plant essential oil ".

In order to prove that it was imported from Italy, its operators demonstrated the declaration and certificate of origin of the "Fairfax" automobile perfume at an exhibition, calling it Italy origin.

From the customs declaration, the exporter is Morris and Bvlgari.

There is indeed a company called Morris in Italy. I have verified the company and found that there is no such thing at all.

Bvlgari is a product and can not be an exporter.

The certificate of origin is issued by the Italy Manufacturers Association, but Italy has no such organization at all, so this chapter is also false.

Moreover, according to the investigation, on the Italy trademark online, "the company is not registered".

The Guangzhou Administration for Industry and Commerce has not inquired about any information belonging to the importer of Guangzhou, the company's certificate of origin and the certificate of origin, that the trademark rights registered in China are natural persons.

It is interesting that after the complaints from the Italy Foreign Trade Commission, "the company is no longer saying that it is imported from Italy, but that it is from France."

Dai Shengqiao told reporters that they did not use any special means to obtain counterfeit brand information. The 30 cases reported to the State Intellectual Property Office of China were based on public information and data. Many of them were collected on their brand's official website.

Their work is to find Italy enterprises in China. If the enterprise is known as a Italy enterprise, they will find these enterprises, and ask the other party to do a questionnaire survey. During the inquiry process, the counterfeit enterprises will show up.

As a Italy official and representative in China, he believes that these enterprises have invented the traditions and stories that do not exist in Italy completely, giving Chinese citizens and consumers a wrong and distorted image of Italy, and making many Chinese citizens understand Italy manufacturing through these erroneous and distorted ways.

But Dai Shengqiao stressed to reporters: "although the impact of the fake holidays has had a certain impact on Italy, the biggest victims are Chinese consumers and honest and trustworthy Chinese enterprises. These fake Italy brands have deceived Chinese consumers, disrupted market order, constituted unfair competition and damaged the interests of the honest business."

Cheating on the basis of persistence

Dai Shengqiao told reporters that in response to the first batch of infringing lists submitted by the Italy Foreign Trade Commission, the State Administration for Industry and Commerce replied that the Trademark Office of China has rejected the trademark registration application of the two brands of "Nino Ferletti Italy" and "Bestibelli Milan" in Italy.

As for the actions of some trademark users who add their own place names to Italy in the use of trademarks, they can report complaints to the local administrative departments for Industry and Commerce in accordance with the relevant provisions of the trademark law.

There are also some claims that it is a Italy brand or a Italy enterprise. If there is any false propaganda and misleading consumers, it must be determined by the competent industrial and commercial authorities after investigation according to law.

No complaints have been received regarding the complaints of the latter two batches of the infringement list.

Dai Shengqiao said that they will fight the counterfeit to the end, and the next step will continue to collect "pseudo Italy brand" to the relevant departments and media to reflect and disclose, will be in accordance with the accumulation of the number of fake foreign cards in the city, to the industrial and commercial bureau of a certain place to make complaints.

And recently, thirty or forty "fake Italy brands" have been found in succession, which will be submitted to the National Intellectual Property Office (IPR) in the near future.

"We don't want to give up halfway," said Joe.

As a representative office of foreign agencies in China, it can play a supervisory role in the market. Although this phenomenon can not be said to involve only Italy, we have done a lot of work. The Italy government is very willing to support China's institutions on this matter. China's institutions play a decisive role and hope to have a win-win result and protect the interests of Chinese consumers. "