The Market Of Garment Specialty Needs Strong Support.

Really want to make one.

On the road of healthy development, the attitude and ability of investors or developers will play a key role.

Commercial real estate is never just a group of people who borrow a sum of money to get a piece of land, then build a big building there and fill it up with tenants.

The development of a garment specialized market depends on who knows business better, who knows what the market wants, and what is behind the market.

When the real estate project began to suffer setbacks in the country, commercial real estate projects are in full swing, becoming the hottest pformation direction of the real estate industry. In recent years, commercial real estate with clothing specialized market as the core project has been launched and invested, but the clothing market is a special kind of commercial real estate projects. The success of the project is not as simple as many people imagine.

In the operation of commercial real estate projects, many developers put cash in the first place, eager to recover funds to repay the bank loans and various projects, so these developers only sold the project.

However, from the point of view of the process, the sale of residential real estate has entered the terminal, and the sale of commercial real estate is only the beginning of business.

Professional market projects must not be sold at once.

When commercial real estate is in full swing, there are professionals who warn developers to enter the commercial real estate field. Now it is a great force to engage in commercial real estate. However, commercial real estate and residential real estate are not the same. In general, supply exceeds demand, which is a highly competitive market.

Behind this fierce competition, it is still a problem of capital.

Under the pressure of financial problems, it is not surprising that many commercial real estate projects represented by the clothing market in China frequently appear "one sale" phenomenon.

In the light of

In the professional market, "only sell no matter, only live without support" phenomenon, Wang Jianxun, general manager of Zhengzhou Jin Rong commercial city, Jin Rong International Light Textile City and Qu Liang international Jinrong City, put forward his own view when interviewed by reporters: "from the developer's point of view, the completion of the project and the realization of sales profits are the key to investment profits. If the local purchasing power is strong, the sales profits of the project can be realized through a large amount of packaging propaganda.

However, commercial real estate projects with short term profit will often invest less in management later, and the time will be longer if it is added to the "support business".

From the operator's point of view, buying or leasing is the condition to satisfy the business premises. The operators attach importance to whether the overall planning and location of the project are consistent with the surrounding environment of the project.

If the judgment is inaccurate, blindly follow suit or short-term speculative ratio is larger, project management will inevitably have problems.

Bu Xiaoqiang, general manager of red cotton international fashion city in Guangzhou, said that the construction of the professional market represented by the clothing professional market is still at the stage of cake making. Many emerging professional markets emphasize too much on the short-term interests in the construction process, so that many vicious competition phenomena have emerged in the professional market. Investors only focus on cake and cake instead of making cakes, which is bound to cause disorderly competition in the professional market.

"The operators of the clothing market should first make cakes and make big cakes, and the market should also take this as the core to develop linkage and cooperation, so as to enhance the influence and competitiveness of the professional market brand in the region as a whole."

Bu Xiaoqiang said.

At the same time, Bu Xiaoqiang also appealed to the relevant departments to draw up some programmatic documents to standardize, guide and realize the upgrading and pformation of the specialized market, and lay stress on standardizing the order of the whole professional market, achieving a leap from disorder to order, and improving the overall entry threshold of the industry, thus fundamentally eliminating the phenomenon of "sell no matter, only live without support".

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Planning and research are the foundation of the project.

As a matter of fact, the vast number of troops who are now pforming to commercial real estate are faced with challenges and challenges such as "raising business".

The current situation is that commercial real estate projects are numerous, while commercial resources are scarce. Most commercial real estate projects are faced with investment difficulties.

A real estate developer told reporters that business investment is becoming more and more difficult. Some businessmen not only ask for rent free in the first year when negotiating, but also rent concessions within 3 years.

A research report from the China real estate information group research center says commercial real estate looks tempting, but there are many challenges behind the temptation, such as difficult location, capital, long cycle, shortage of talent and difficulties in operation.

For real estate enterprises, commercial real estate still needs rational choice and careful entry.

Generally speaking, before a project falls to the ground, it is necessary to make a business plan for the project, and the basis of business positioning needs to be built on the basis of market research. Whether the market research is comprehensive, accurate and scientific often determines whether the project can smoothly run after it has been put into use.

Wang Jianxun said, "so,

Investigation is the key to the early stage of project establishment.

After completion of the projects, some projects frequently adjust their business plans or adjust their formats, often due to inaccurate research or the lack of in-depth study of market changes and policies and regulations.

Take Jin Rong commercial city as an example, Jin Rong's commercial city has established its own business positioning at the beginning of its self-reliance, namely, building a wholesale clothing market in Central Plains and vigorously supporting the local garment processing industry in Henan. The accurate market positioning has achieved the prosperity of today's Jin Rong commercial city.

While Bu Xiaoqiang, who has always been concerned about the development and change of Guangzhou's clothing professional market, seems to have the following points as a perfect professional market with good development potential: in the market location, it is necessary to choose a suitable area for the development of the professional market. The selected geographical location needs to have a certain consumer group support and industry support. In terms of business projects, the regional market should pay attention to differentiated management and avoid the negative effects of homogenization competition.

In terms of investment, business operators in the market must have competitive advantages and brand support. The market must have certain entry barriers in attracting investment, and can not blindly invest so as to fill the market, so that the merchants in the market will eventually be mixed up. In terms of market management, the management service team and business philosophy of excellent show is a powerful guarantee for the long-term healthy development of the market.

"In China, there is no shortage of large-scale clothing market, and the garment market not only provides wholesale venues for merchants, but also helps businesses improve their profitability and help businesses expand the supply chain of textile and apparel specialized market.

However, as a garment professional market, we should keep pace with the times and build our core soft power.

Taking kapok as an example, for many years, cotton has achieved the maximization of resource integration. On the other hand, it has integrated the innovative operational planning into the business philosophy, thus promoting the upgrading and upgrading of Guangzhou Liuhua business circle, setting up a modern and international professional market standard for the industry, and becoming a benchmark in the professional market.

From the point of view of market application, this is another important factor to ensure the sustainable development of a clothing professional market after planning, research, construction and investment.

Bu Xiaoqiang said.

Coincides with Bu Xiaoqiang, Wang Jianxun's words also tell a senior person who has worked hard for many years in the clothing market. He feels that "accurate positioning is the foundation of business for commercial real estate projects. From the positioning of industry to the location of products, from the location of merchants to the positioning of consumers, we must consider from the big environment to the small details.

Inaccurate positioning will lead to unpopularity and face difficulties in business and investment. "

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Clothing market needs strong support

Besides the excellent management team operation, the successful operation of the garment market is indispensable to the long-term development of the garment industry.

In Wang Jianxun's view, in the late 80s and early 90s of last century, relying on the advantages of Henan's local textile and garment industry, Zhengzhou gradually developed the wholesale and retail market of clothing. So far, more than 10 garment wholesale market intensive clothing business circles represented by the Jin Rong Trade City have been formed.

The prosperity of the clothing business circle needs large-scale cluster development. Since the 2002 Jin Rong commercial city was put into operation, it has become the largest and the most famous professional clothing wholesale market in the central and western regions of China, and has become an important window to display the Henan style clothing after ten years of development.

Relying on the industry and superior geographical advantages, it has made Jin Rong's business city. At the same time, it has also solved a series of problems such as raw material procurement, production and processing, finished product sales, design and research, brand upgrading and so on. It also made up for the short board of the industry and improved the industrial chain, forming a unique operation mode of the whole industry of Jin Rong.

In the market management operation of Bu Xiaoqiang, the support of the industry is only one aspect of the clothing professional market. The regional characteristics and the relevant authorities are also an indispensable supporting factor.

"For example, in Guangzhou, Zhuzhou and Hefei, these places have the advantage of convenient pportation, and at the same time, they have strong support from the government on the basis of good professional market operation. They have unified management, unified organization, unified planning and unified guidance by relevant competent departments, which has virtually increased the entry threshold of the clothing professional market, and enabled the market to develop orderly and healthily."

Bu Xiaoqiang said.

For many people in the clothing market, the formation and development of the professional market is not necessarily a necessary condition. The market is the place where commodity trading and goods circulation are first, and the level of pportation and logistics is the key to decide whether or not it can be bigger and stronger. The clothing professional market represented by Guangzhou, Hangzhou and Zhengzhou is developed around the railway station. Zhuzhou is no exception, but there is another key factor in Zhuzhou. The market group has a unified management side. The government coordinates the problems among the various markets through the management committee, and creates a good economic development environment, avoiding the phenomenon of self governance and the emergence of blind development and waste of resources.

Needless to say, the supply of commercial real estate projects is too large, the competition is very fierce, coupled with the duplication of business functions and serious homogenization of formats, it is an important reason why many markets are booming but business is dismal.

The market must be repositioned to retain customers and attract customers.

In the process of adjusting the market, dislocation management and resource complementarity are also the most important issues for businesses to pay attention to.

However, from the perspective of commercial real estate projects, businesses should pay more attention to the development of commercial real estate projects.