Ant City Conquers The High-End Market With Solo Technology

A pair of good shoes is not limited to style design and material selection for Shishi ant city shoes and Garments Co. Ltd.

Therefore, we should not belittle every pair of shoes produced by ant city, because every pair of shoes has their own patent.

Low ant city has always been used in technology to create brand value, but also conquered by technology.

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"So far this year, we have declared 9 patents."

Mr. Zeng, assistant general manager of ants city company, said that most of these patents were related to sole.

As we all know, shoes are the key to a good pair of shoes.

The ant city, which is good at thinking from a consumer perspective, has made articles on key details such as soles and insoles.

Their shoes have different functions, and they are called "

"

"These two have breathable functions, which have shock absorption function, and they have anti-skid function. They have the function of deodorizing."

In the product exhibition hall, Mr. Tsang introduced to reporters one by one, he said, some shoes also have many functions in one.

Later, he took out a sole so that reporters could understand the mystery.

Unlike the ordinary soles, the sole of the ant city is more like a hidden magic box.

I saw a "lung" and a "pipe" in the sole.

It turned out that the sole was equipped with a perfect "exhaust system".

"These are the keys to ventilate function."

Mr. Tsang said.

According to the introduction, a pair of comfortable shoes is more than that. The ant city company also studies from the shoe material, and must undergo thousands of careful selection. After repeated attempts and tests, it will be put into production before it can reach the order of merchants.

Over the years, ant city has focused on functional footwear, constantly pursuing quality from technology.

Since 2009, less than three years ago, the company has declared as many as 21 patents.

Access to so many independent research and development patents is closely related to the company's willingness to invest in R & D funds.

In recent years, the cost of research and development in ant city has been increasing. Last year alone, R & D cost was as high as 3 million 100 thousand yuan.

use

Endows the product with more connotations, and the products created by ant city have been favored by consumers, and have been sought after by merchants, thus conquering the high-end market.

Many people may find that the ants' shoes are not easy to find in the market.

That's because the shoes of ant city only appear in the counters of large shopping malls in the first tier cities.

"There are more than 240 counters in Beijing, Guangzhou and other cities."

Mr Tsang said that by the end of this year, there are expected to exceed 350.

The ant city company, which has climbed the peak in science and technology, has obtained many "certificates" at the provincial level and above, including the "national inspection free products" awarded by the AQSIQ and the "Fujian Provincial Industry Spark Technology Innovation Center" issued by the provincial science and technology department.

It is worth mentioning that, after obtaining the provincial high-tech enterprises in 2007, ant city was successfully selected as a state-level high-tech enterprise in 2009.