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    The Development Of Shoe Industry Needs Strong Backing, So As To Put An End To The "Sell No Matter" Situation.

    2012/6/11 8:57:00 15

    Footwear MarketMarket ProjectDevelopment

    Just trying to get one.

    Footwear market

    On the road of healthy development, the attitude and ability of investors or developers will play a key role.

    Commercial real estate is never just a group of people who borrow a sum of money to get a piece of land, then build a big building there and fill it up with tenants.

    The development of a shoe market depends on who knows business better, who knows what the market wants, and what is behind the market.


    When the real estate project began to suffer setbacks in the country, commercial real estate projects are in full swing, becoming the hottest pformation direction of the real estate industry. In recent years, the commercial real estate with the shoe market as the core project has been built and promoted, but the shoe market is a special kind of commercial real estate projects. The success of the project is not as simple as many people imagine.


    In the operation of commercial real estate projects, many developers put cash in the first place, eager to recover funds to repay the bank loans and various projects, so these developers only sold the project.

    However, from the point of view of the process, the sale of residential real estate has entered the terminal, and the sale of commercial real estate is only the beginning of business.


    Shoe shop development should not be "sold out".


    When commercial real estate is in full swing, there are professionals who warn developers to enter the commercial real estate field. Now it is a great force to engage in commercial real estate. However, commercial real estate and residential real estate are not the same. In general, supply exceeds demand, which is a highly competitive market.

    Behind this fierce competition, it is still a problem of capital.

    Under the pressure of financial problems, it is not surprising that many domestic commercial real estate projects represented by the shoe market are frequently sold.


    In view of the phenomenon of "sell no matter, only live without support" in the shoe market, experts say that from the developer's point of view, the completion of the project and the smooth sale of the money are the key to investment profits. If the local purchasing power is strong, the sales profits can be achieved through a large amount of packaging propaganda.

    However, commercial real estate projects with short term profit will often invest less in management later, and the time will be longer if it is added to the "support business".

    From the operator's point of view, buying or leasing is the condition to satisfy the business premises. The operators attach importance to whether the overall planning and location of the project are consistent with the surrounding environment of the project.

    If the judgment is inaccurate, blindly follow suit or short-term speculative ratio is larger, project management will inevitably have problems.


    Therefore, the construction of the professional market represented by the footwear market is still at the stage of cake making. Many emerging professional markets emphasize too much on short-term interests in the construction process, causing many vicious competition phenomena in the professional market. Investors only focus on cake and cake instead of making cakes, which is bound to cause disorderly competition in the professional market.

    The operators in the shoe market should first make cakes and make big cakes, and the market should also carry out linkage and cooperation as the core so as to enhance the influence and competitiveness of the professional market brand in the region.


    At the same time, the industry also appealed to the relevant departments to formulate some programmatic documents to standardize, guide and realize the upgrading and pformation of the specialized market, and lay stress on standardizing the order of the whole professional market, achieving a leap from disorder to order, and improving the overall entry threshold of the industry, thus putting an end to the frequent occurrence of "shoe market" projects.

    Sell no matter

    "Only live without breeding" phenomenon.

    {page_break}


    Planning and research are the foundation of the project.


    In fact, now

    Commercial real estate

    The pformation of thousands of troops is indeed facing such difficulties and challenges as how to raise business.

    The current situation is that commercial real estate projects are numerous, while commercial resources are scarce. Most commercial real estate projects are faced with investment difficulties.


    A real estate developer told reporters that business investment is becoming more and more difficult. Some businessmen not only ask for rent free in the first year when negotiating, but also rent concessions within 3 years.


    According to a research report of the China real estate information group research center, commercial real estate looks tempting, but there are many challenges such as difficult positioning, long capital, long cycle, shortage of talents and difficult operation.

    For real estate enterprises, commercial real estate still needs rational choice and careful entry.


    As a perfect and good development potential shoe market, we should have the following points: in the market location, we need to choose a suitable area for professional market development. We need to have a certain consumer group support and industry support. In terms of business projects, we should pay attention to differentiated operation in the market, avoid the negative impact of homogenization competition. In terms of investment, business operators in the market must have competitive advantages and brand support strength. The market must have certain entry barriers in attracting investment, and can not blindly invest in the market, so that the businessmen in the market will eventually be mixed up. In terms of market management, excellent management service team and business philosophy are the powerful guarantee to maintain the long-term healthy development of the market.


    In fact, in China, there is no shortage of large scale.

    Footwear market

    And the shoe market not only provides wholesale venues for merchants, but also helps businesses improve their profitability and help businesses expand the supply chain of footwear industry.

    But as a shoe market, we should keep pace with the times and build our core soft power.

    On the other hand, the innovative operation plan is integrated into the business philosophy, thus boosting the upgrading of Guangzhou footwear business circle, setting up a modern and international professional market standard for the industry, and becoming a benchmark in the professional market.

    From the point of view of market application, this is another important factor to ensure the sustained development power of a shoe market after planning, research, construction and investment.


    For commercial real estate projects, accurate positioning is the foundation of business. From the positioning of industry to the location of products, from the location of business groups to the positioning of consumers, we must consider from the big environment to the small details.

    Inaccurate positioning will lead to unpopularity and face difficulties in business and investment.


    Footwear industry needs strong backing


    In addition to an excellent management team operation, the successful operation of the shoe market is inseparable from the local shoe industry base for long-term development.


    In the shoe market management and operation Bu Xiaoqiang see, the industry's support is only one aspect of the footwear industry market, regional characteristics, and the relevant authorities are also an indispensable supporting factor.


    For example, in Guangzhou, Zhuzhou and Hefei, these places have the advantage of convenient pportation, and at the same time, they have strong support from the government on the basis of good professional market operation. They have unified management, unified organization, unified planning and unified guidance by relevant competent departments, which has virtually increased the access threshold for the footwear industry market, so that the market can develop orderly and healthily.


    In many people who are engaged in shoe market, the formation and development of professional market is not the necessary condition. The market is the place of commodity trading and goods circulation. The development level of pportation and logistics is the key to decide whether or not to grow bigger and stronger. The shoe market represented by Guangzhou, Hangzhou and Zhengzhou is developed around the railway station. Zhuzhou is no exception, but there is another key factor in Zhuzhou. The market group has a unified management side. The government coordinates the problems among different markets through the management committee, creating a good economic development environment, avoiding the phenomenon of self governance and the emergence of blind development and waste of resources.


    Needless to say, the supply of commercial real estate projects is too large, the competition is very fierce, coupled with the duplication of business functions and serious homogenization of formats, it is an important reason why many markets are booming but business is dismal.

    The market must be repositioned to retain customers and attract customers.

    In the process of adjusting the market, dislocation management and resource complementarity are also the most important issues for businesses to pay attention to.

    However, from the perspective of commercial real estate projects, businesses should pay more attention to the development of commercial real estate projects.

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