Why Does The Name Of Chinese Clothing Brand Wear "English Vest"?

It is not just domestic clothing brands that love foreign names, but also some of the clothing brands known as Japan and Korea. Their production sites are mostly in China.

On the third floor of a department store on Jiefang Avenue, near the five elevators.

They are IORI, IMMK, NICE CLUP and TAPNADE. One shirt in the shop is five hundred or six hundred, and the jacket costs 1000 yuan.

Their price tags clearly indicate the origin of Qingdao, Shanghai and so on.

And the sales staff in the store unanimously claimed that its brand was Japanese, and it was also designed by Japanese designers. It was only produced and processed in the country. If all imported from Japan and customs duties were added, the clothes would not be the price.

Take a closer look at the tag, only in the design column, mark "Japan" two words, its production place, dealers are in the country.

Why do clothes prefer "hanging foreign names"?

In fact, made in China

Wearing the "waistcoat" is no longer a new phenomenon.

A shopping mall in Wuhan said that as early as more than 10 years ago, some enterprises in China began to tend to become famous overseas.

"Now in a department store in Wuhan, 70 to 80% of the clothing brands are used in foreign names."

It is said that Eastern consumers generally have the mentality of Chongyang. This is not only the English used by Chinese, Japanese and Korean clothing brands, but the brand caters to the consumer psychology is not wrong. In addition, many domestic brands are favored by foreign companies, and have the background of joint ventures or capital injection, and the replacement of English names; another case is that many domestic clothing bosses do foreign brand processing, and their designers are foreigners, because they will also give the brand the name of the world because of their international integration.

"In short, in the minds of consumers, the price of foreign brands is still higher than that of local brands."

According to the source, sales of some Chinese brands are also good. After developing to a certain stage, they start to expand overseas markets, and need to have an overseas name. This is also the process of brand promotion.

People in charge of a clothing company in Wuhan say that taking foreign names is also a learning process. First, imitate foreign names and invite foreign designers to play a positive role in the early stage of the development of clothing industry for the development of enterprises and the introduction of advanced technology.

Garment enterprises are essential to hard work.

If you take a foreign name, you will win the market. Neither the consumers nor the people in the industry agree.

Miss Yang, a fashion personage, said that she buys clothes nowadays and rarely identifies brands and prices, mainly by looking at styles, so long as they are suitable for their own style.

"The clothing brand in the mall is changing every year. Now many brands are in English, but the ones that I can really remember are the ones that are suitable for them."

There are people in shopping malls who say that if more than 10 years ago, the Chinese people blindly followed the trend of the phenomenon is indeed a lot. Now, the situation of big cards and luxuries dominating the world is being broken. Consumers will also think rationally and have personalized needs.

Clothing enterprises should not be blindly taken by the international trend, and should concentrate on creating their own clothing brands.

At present, some brands in China are developing rapidly. Although they can not compete with the international brands, they are not defeated by the European two or three line brands in terms of overall product quality and services. For example, Guangzhou's "exceptions", Shenzhen's "Ji Xiang Zai" and Hangzhou's "Jiangnan Buyi" have a large number of loyal consumers.

Wuhan

Secretary General Li Qunbao said that clothing enterprises are not labor-intensive industries, but high value-added fashion industries. Clothing enterprises create brand names and ultimately enhance the added value of products. Only by taking an overseas name, they can not win the market. They must make efforts in fashion design, product research and development, and make their own characteristics. "If they are old wine in new bottles, they will fail."

Generally speaking, the cost of design and research and product promotion accounts for at least 10% of the cost of garment enterprises. Now, some enterprises do not invest enough in this area, and only rely on plagiarism to survive.