Zou Jifu: How Big The Ambition Is And How Big The Market Is.

The seventh Shenzhen international brand underwear exhibition ended almost a month ago.

The agents of underwear are multiplying. Where is the secret of success of the love yarn baby? What is unique about the love yarn baby? With questions, the reporter went to Shenzhen to interview Zou Jifu, the founder and director of the love yarn baby group.

Reporter: Zou Dong, I heard.

The group participated in the seventh Shenzhen international brand underwear exhibition. What do you think the love yarn baby will win?

Director and marketing director of love yarn group

Sir

Zou Jifu: to participate in the seventh Shenzhen international brand underwear exhibition is really not small for the love yarn group. Exhibiting 28 love yarn baby has made a sensational effect, attracted the attention of the franchisees and media reporters, and has more than 20 intentional franchisees. At present, it has signed a contract with 10 franchisees, that is, the consultation telephone to join the love yarn baby is one after another, and the franchisee is 40% more than the same period last year.

Love yarn baby is popular because of its brand difference.

Because of the prevalence of plagiarism in underwear industry, the underwear market has many similar styles and fabrics. Because of lack of personality, it is hard to attract consumers' attention.

The love yarn baby is upgrading and innovating in material and style.

First of all, the "breathing" environmental protection fabric, built-in memory alloy ring, and the American military product are introduced. The memory alloy steel ring has a strong memory function. It can restore itself when it is close to body temperature. It has super elasticity, soft and no deformation, which is conducive to raising the sagging breasts and making the chest more firm.

The second is the use of memory alloy ring, which makes brassiere light, soft, comfortable, and zero pressure on the breast. It not only helps women build a slim figure, but also prevents various kinds of breast diseases.

The difference between the love brand baby brand and the modern women's pursuit of beauty and health demands is perhaps an important reason for the popularity of the love yarn baby.

Reporter:

Which consumer groups and age groups are suitable for women? How about price positioning?

Zou Jifu: the love yarn baby brand is located in the age of 18 to 55 years old women.

Whether it is a developing girl, or a prospective mother, and a beauty loving woman who needs to be molded, it is suitable for wearing a love yarn baby underwear, not only to cultivate oneself and to keep fit, but also to help beautiful women to build a perfect body in an instant.

Price positioning is medium to high grade, usually between 200 and 500 yuan, so that consumers can enjoy the value-added experience brought by branded bra.

Reporter: it is understood that joining the love yarn baby does not need a cent to join in the fee. Has this policy changed in 2012?

Zou Jifu: since the 11 of 2011, the love yarn baby has adopted the policy of zero affiliate fee. This year, this policy is still extended. The exemption from the franchise fee will help attract small investors who are short of funds, so that they can easily open their shop and realize their dream of starting a business.

Love yarn baby to create a century brand, can not only care for immediate interests, but also should focus on the long-term.

Reporter: Recently, what new moves do the love yarn group have in brand promotion?

Zou Jifu: in the field of brand promotion, three measures will be taken. First, increase the brand publicity. The TV commercials of the love yarn baby will soon be broadcast on many TV stations throughout the country. Two, we should focus on cultivating excellent franchisees and changing from quantity to quality.

Three is to increase the intensity of network publicity, regularly put news on the Internet media, especially relying on the major portals to promote publicity, and further enhance brand awareness.

Love yarn baby image shop

Reporter: it is understood that China

What is Zou Dong's view on gold industry?

Zou Jifu: in recent years, China's adjusted underwear has sprung up and developed rapidly. It is the fastest growing industry in the current clothing sector.

China's underwear market has more than 800 billion sales, and the proportion of body sculpting underwear will account for more than 50 billion. If there are women, there will be a market for the market. China has more than 500000000 women who need to wear underwear. Therefore, China's underwear market has a bright future, and it is a gold industry worthy of the name.

You can say, how big the ambition is and how big the market is.

With the continuous enhancement of modern women's aesthetic and health consciousness, they will pay more attention to beauty and health, learn to care for themselves and pursue healthy and elegant lifestyle. Therefore, underwear with high quality, professional design and price will be popular and win more market share.

Reporter: sincerely wish the brand of the love yarn baby is getting better and better.

Thanks to the time, this interview is here. Thank you very much for Zou Dong's busy schedule.

Zou Jifu: you're welcome. Thank you.