General Knowledge Of Exhibitors: The Nine Ring Of Enterprise Exhibitors

One ring: the purpose of exhibiting is unknown.

The purpose of the exhibition should be to sell your products and help them move towards them. market 。 The purpose of the exhibition is not clear, will directly affect the layout of the booth, product display and so on.

Two commandment: no reading Exhibitor Handbook.

If you do not read the Handbook, you will not be able to understand the exhibition schedule, registration procedures, exhibitors information, exhibition notes, transportation services, housing information, advertising and promotional information.

Three commandments: working out a working schedule is too late.

The production of worksheets is too short to cause time constraints.

Four quit: ignore training for employees.

Do not pay attention to the training of exhibitors, some employees do not understand the purpose, content and objectives of the exhibition, thereby affecting the image of the enterprise.

Five precepts: I don't know how to communicate with people.

Do not know how to communicate properly with customers, do not understand the real needs of customers, thereby affecting the overall work.

The six commandment: hair printing.

If you do not know the actual needs of the unfamiliar audience, send the printed products that should be retained ahead of time.

Seven quit: do not know how to demonstrate products.

Exhibition staff do not know how to demonstrate exhibits, will affect the effect of product exhibitors. Before the exhibition, employees should be familiar with exhibits so that product demonstrations can be made.

Eight quit: ignore post track work.

Many enterprises Exhibition The end is everything. In fact, the last track work is very important. The thoughtful service to customers often makes them your lifelong customers.

The nine commandment: ignore the exhibition summary.

Each exhibition has its own merits and demerits. There is always room for improvement. After each exhibition, please summarize and evaluate yourself with your staff immediately, so as to continuously improve and improve.