The Brand Competition Of China's Shoemaking Enterprises Is White Hot, And Its Comprehensive Advantages Are Still Outstanding.

In recent years, China Shoemaking industry "War is continuous", especially with the global economic downturn, new brands in the domestic shoe market are emerging, and brand competition between the two industries is becoming increasingly fierce.

After more than thirty years of extensive rapid development, China's footwear industry has accumulated a lot of contradictions, and now it has entered the period of industrial transformation. The export oriented footwear industry is facing a downward pressure on the international market as well as trade protectionism measures, such as anti-dumping measures from major market countries.

The survey showed that a few years ago, due to rising labor costs, raw materials and exchange rate fluctuations, many shoe manufacturers moved to Southeast Asia. With the full start of the China ASEAN Free Trade Area, the footwear industry in Vietnam, India and Pakistan has developed rapidly. According to statistics from relevant departments, the output value of Vietnamese sports shoes increased by 20.2% over the same period this year, and the output value of leather shoes enterprises above designated size increased by 23.4% over the same period last year, which poses a great potential threat to China's footwear industry.

Although there are more cases of shoemaking, the strength of our shoemaking enterprises is still very strong. After nearly 20 years of development, China's footwear industry has built up a perfect upstream and downstream industrial chain with the advantage of high quality investment environment and the advantages of labor resources, forming various industrial clusters of footwear production, establishing a complete market for footwear products and shoe materials, and developing research centers and information centers for footwear.

Although China's footwear industry is also facing the influence of domestic policy factors and rising labor costs, as well as from India, Brazil, Vietnam, Indonesia and other countries in the middle and low grade footwear competition, and high-end shoes are also subject to Italy, Spain, Portugal and other countries, but China's footwear industry Comprehensive competitive advantage It is still difficult for other countries to match.