Time Limited Discount - Quick Stop For Garment Inventory

Breaking the myth of orlies

In the era of Internet, consumers find a more fresh, convenient and convenient channel online discount based on online shopping.

Compared with limited time discounts, Oteri J's advantage has become thin and weak. Brand operators choose to enter the network discount stores, both from the cost of operation, the cost of decoration or the cost of management, are significantly better than the traditional outlets, and can achieve the radiation regional sales, not restricted by single area.

The popularity of limited time snapping websites stems from the platform's professional advantages in technology and marketing planning. Based on in-depth analysis of enterprise inventory status, product characteristics and industry characteristics, customized sales plan is customized for the enterprise, which is responsible for effective implementation of the plan, tracking and monitoring sales effect, and regularly providing effective analysis reports for enterprises.

The three major genes, which are born with limited time buying platform, have higher customer repeat purchase rate and order conversion rate, and have attracted more and more brands to cooperate with limited time rush platform.

Gene 1: limited choice.

Limited time rush websites, which sell everything from clothing, shoes to home and accessories, provide consumers with a full range of shopping options, but these choices are not disorderly presented on the network, but carefully arranged.

For example, a clothing brand is the main clothing brand. After the Spring Festival, sales are facing bottlenecks. Heavy leather products can not be sold at all, resulting in a large number of stocks.

After analyzing the situation of the enterprise, the platform arranged the brand online on Monday and dealt with the brand's location carefully. The 600 thousand yuan product was sold out on the day of the online shopping.

The brand took advantage of the hot iron and put the rest of its inventory on line 3 days later.

After two rounds of sales, the inventory of $2 million was sold out.

The number of new online brands that the platform presents in front of consumers is fixed every day. There are several brands of clothing and several brands of shoes.

It not only focuses consumers' attention on the discount of strong brands, but also ensures that there is no interference between the same competing products.

This approach ensures that every brand can maximize the potential consumers, achieve high conversion rate of orders and promote product sales.

In addition, the platform constantly has new products online every day, not only maintaining the freshness of the website, but also satisfying the psychology of consumers like to try new things. Even consumers who have just purchased, they are willing to browse the new online products on the second day, so the customers are less churn, high viscosity and strong stability.

Gene two: hunger marketing.

The core of time limit snapping is the shaping of hunger marketing.

First of all, not all consumers who browse the goods can purchase at will, but must fill in the information and register to become a member of the website.

Through the closed membership system, a sense of mystery has been created, which has become a member of the consumer, and naturally gives birth to a sense of honor.

Secondly, the platform takes advantage of the psychology of consumers to follow suit and keep pace with each other. Every day, a fixed number of brands will be shipped on line, and the mode of first come first served will last for a certain number of days.

Consumers will have to settle accounts within 20 minutes after clicking on the purchase of goods. Otherwise, the goods will be put back to the ranks of the merchandise to be sold. The setting up of the time limit rush to buy will easily create an atmosphere of instant dissemination and instant rush.

Tens of thousands of members will be waiting in front of the computer in time to catch up with their favorite products.

Gene three:

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Because the limited time rush website sells mainly the stock product, can obtain the lower supply price from the clothing brand dealer, therefore can provide the member 70% ~ 90% discount space, has obviously created a "price sweet spot".

These valuable but discounted commodities are great temptations to consumers and attract instant attention.

In addition to the above three dominant genes, the timed buying platform also selects the most suitable online products with the enterprises, selects the appropriate models to display the brand characteristics, grasps the online time, and uses e-mail, SMS and other tools to promote, so as to achieve the optimization and maximization of brand sales.

Discount is a double-edged sword, which can prompt the rapid sale of commodities in the short term, but at the same time, it also reduces the brand image.

The time limited discount platform is concentrated on display for several days, which has little damage to the brand, and at the same time, it also contributes to the urgency of consumers buying.

The platform will sell and sell the brand goods on line, not only to a certain extent, it can alleviate the pressure of enterprises to deal with inventory, but also meets the brand demand of the two or three line cities.

In addition, enterprises can also get relevant data analysis, which area is more popular in the products, what are the main audience groups, and a series of data can be obtained through the platform, which can be used as a reference for offline layout.

The development of the Internet has promoted the retail industry to enter a new era.

The emergence of online time limited discount mode has an impact on the traditional discount mode.

However, both the traditional discount method and the online time limited discount will ultimately provide a platform or tool for enterprise inventory.

For inventory, the key lies in the control of enterprises from the source of product design, sales channels and terminal construction and distributors' interests distribution, etc., to adapt to the changing market demand, integrate traditional and network resources for their own use.