Stars' Chinese Costumes Appear On Shanghai'S "Huayi ELLE Night"

Shanghai, hosted by Huayi Brothers media group in June 17, 2012, the 2012 star Shanghai Hua Yi ELLE night, which is jointly hosted by Huayi Brothers fashion culture media and the ELLE world fashion center, is once again shining on the banks of Pujiang. Hundreds of stars, celebrities and international supermodels are present, and the red carpet is shining brightly.

As one of the most attractive activities during the Shanghai International Film Festival, "Huayi ELLE night" has received great attention since its foundation.

At first, it was only an internal friendship of Huayi filmmakers. It was not until 2011 that it was given a deeper meaning and shouldered social responsibility and public influence.

Huayi Brothers entered the fashion industry's branch of the fashion industry, Huayi Brothers fashion, using its own resource advantages, joined hands with ELLE to hold the first "starlight Shanghai Huayi ELLE night".

Thus, a luxurious ceremony featuring film, stars, fashion and public welfare was born.

2012 Huayi ELLE night

Strong and strong in love

At the press conference on that day, Wang Zhonglei, President of Huayi Huayi Brothers Media Corp, Zhao Lei, managing director of Huayi Brothers fashion culture media, Hearst, China's managing director Emil, ELLE editorial director Xiao Xue, President Li Shukun of new face education media group, and hand in hand, Lenovo Group, Moet and Chandon, Taiwan group boutique top brands attended the summit.

Wang Zhonglei said: "2011 is the year when Huayi Brothers redesigned their layout.

The establishment of Huayi Brothers symbolizes that Huayi Brothers have become a comprehensive media group with production and distribution of film and television songs, artists' brokers, new media and fashion industries.

Huayi Brothers' fashion has been developing rapidly and rewarding in the past year. We hope that Huayi Brothers can keep the pace of development and become truly international.

No time difference professional comprehensive fashion company ".

Subsequently, Mr. Zhao Lei also announced the following major trends in Huayi Brothers fashion: "in addition to the existing international supermodels, Huayi Brothers fashion is interested in exporting more fresh Chinese faces to the international fashion circle, so Huayi Brothers fashion and new face education media group jointly established [Beijing Huayi new face fashion culture media Co., Ltd.] to jointly explore and cultivate more Chinese supermodels.

At the same time, Huayi Brothers are also developing horizontally, signing the first fashion star Muqimiya, and the quality idol Stephen Ni.

Hearst, managing director of China, once again joined the Huayi Brothers fashion, Emil, said: "as the first international high-end female magazine to enter China, ELLE has been committed to caring for children's public welfare projects, which has brought us together with Huayi.

I hope that through the strong combination of the two giants in the fashion industry and entertainment industry, let more people pay attention to and join the small money cinema program, and round children dream of a movie! Last year, ELLE summoned 13 big cards to more than 1000 pieces of tide products to join the charity sale, raising 200 thousand donations.

Today, this charity has set up the first "change cinema" for the children of the children of Huang Zhuang school in Shijingshan District, Beijing.

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All star lineup shining red carpet

Nearly 100 celebrities, celebrities and international supermodels took their exclusive driving Porsche to appear in the red carpet, including the film 1942 director Feng Xiaogang, the screenwriter Liu Zhenyun, who starred in Xu Fan, Zhang Hanyu, Duan Yihong, Wei Fan, Zhang Mo, and Zhang Mo; the twelve zodiac director and chief actor, star and actress; the two heroes starring in the hall, the Hun, the Kong and the Kong; in addition, the Chinese, the Chinese, the Chinese, the Japanese, the Chinese, the Japanese, the Chinese, the great, the Chinese, the great, the Japanese, and the great.

The event, Shanghai Puxi Porsche center and Shanghai Pudong Porsche center brought more than a dozen Porsche lineup including classic sports car 911 and luxurious and comfortable four door four sedan Panamera.

I.T, a famous fashion group in Hongkong, which is popular among celebrities and fashion lovers, has carefully selected many brands of its spring and summer.

Especially for the first red carpet fashion show in China, the unexpected appearance of the models is very eye catching.

For the first time this year, the red carpet used the Lenovo Group's high-tech IdeaCentre integrated desktop touch check-in, and showed the star's clever smiling face wall, unique innovation.

Fashion feast extraordinary creativity

Modern fashion is an essential element of Huayi ELLE night.

Huayi Brothers fashion integrates the world's top fashion concepts, whether it is on-site layout, music arrangement, or opening performance.

And the party brings refreshing guests.

The ELLE520 women's short films, the Huayi Brothers fashion company video clip and Huayi Brothers 2012H plan tablets are broadcast simultaneously by the Lenovo IdeaPad U all-purpose ultra smart and smart TV HD.

An elaborate opening dance by hip hop dancer Liao Bo, who has been popular in the Internet, has become the focus of infield T at the concert of Qin Si Feng, a slow and sometimes energetic piano accompaniment, as well as modern jazz and tango dancers.

Subsequently, the Taiwan composite high-end boutique boutique, which will be landing in Shanghai, is unveiled for the first time, bringing Maison Martin Margiela, Jil Sander, Thomas Wylde, Viktor & Rolf, Azzaro, Undercover and other fashion celebrities and stars to the avant-garde brand comprehensive show, more than 45 models, and 60 sets of clothing to bring the latest fashion trend of autumn and winter to nearly 100 domestic and foreign celebrities and thousands of guests.

After the "money cinema" public welfare short film, the international supermodel Qin Shupei, Xi Mengyao, He Sui and Lv Yan led all models dressed in white T-shirt, holding a curtain call with the cute kids holding sunflowers, so that the whole event could be painted in a "happy taste".

At the next party, the new song was opened by the famous actor Robert Schwartzman, a famous movie star, "Princess Diaries". Liu Liyang, a popular singer, sang with his band. Miwara Yasuzheng, an Asian fashion photographer from Japan, took the evening DJ and the party climax.

As a symbol of Shanghai's nightlife, the party supports MUSE with its unique entertainment performances, which makes thousands of star guests intoxicated. The exquisite cakes and delicious snacks provided by the Westin Grand Washington D C Hotel in Shanghai are even more admirable.

That night, Tencent online video and mobile video live broadcast were also conducted through Tencent video and China Telecom Tianyi video, so that users and users of mobile phones who could not be there could feel the infinite charm of the activity scene. Meanwhile, the live broadcast of live micro-blog synchronized with micro-blog on the live micro-blog wall also allowed the guests and users to actively interact with each other, and the atmosphere was very active.

Caring world is more

In order to get more brands to participate in the plan of the "money cinema", ELLEShop specially set up a charity area to prepare many famous products, hoping that through the power of the network, charitable love can be found everywhere.

The title includes: the limited edition Moet and Chandon signed by the stars; the eight fashion items provided by the Taiwan group boutique; the 100th Anniversary Limited Edition Red honeydew donated by Shiseido; the two U series omnipotent super U300s and U310 donated by the Legend Group, and five donated by Pandora.

As a feast full of love, the 2012 "Huayi ELLE night" was supported by many brands.

Exclusive network media cooperation: Tencent, exclusive champagne cooperation: Moet and Chandon, exclusive mobile video support: Tianyi video, exclusive mobile newspaper support: Star Entertainment mobile newspaper, star drive Sponsorship: Porsche, invited partners: Lenovo, special support: harmony, fashion show planning: Taiwan group boutique, red carpet show support: I.T, make-up modeling: Shiseido, jewelry support: Pandora, hotel catering: Shanghai Westin Grand Washington D C Hotel, exclusive party support: MUSE (above ranking is not divided).

A movie, star, fashion and public welfare cross boundary ceremony was successfully concluded on the Huangpu River in midsummer night.

Small change, big love, Huayi Brothers fashion and ELLE China will continue to work hard for love!