Rick Introduced Lectra Fashion PLM Technology.

Lectra Fashion PLM follows the tradition of innovation, allowing clothing companies to have control over product development, thereby promoting long-term development.

Paris, June 15, 2012 - as a commitment to use

(textiles, leather, industrial fabrics and composite materials), the world's leading provider of integrated technology solutions for quality products and services, has the honour to announce the launch of Lectra Fashion PLM.

The development of Lectra Fashion PLM aims at providing help for garment enterprises to develop visual tools for strategic business decisions, as well as deep value chain control methods for fast implementation.

"Rick entered the clothing market more than 40 years ago.

Since then, we have continued to provide customers with support to enable them to create and maintain brand value, "explains Rick CEO Daniel Harari." more than 40 years of observation and continuous improvement have made Lectra Fashion PLM a powerful decision making solution because we fully understand the complexity of daily management and operation changes in the apparel industry.

Now, the choice is back to those who need it most. "

Nowadays, for many enterprises, the clothing industry is facing a paradoxical situation: in keeping pace with the fast and fast fashion, we should also deal with the demand of customers for innovative and unique products.

The brand new Lectra Fashion PLM will design garments and textiles.

Naturally integrate into a unified development cycle, so that each single product details and a higher level of product information link.

This enables the enterprise to fully control its operation, and continuously forecast and respond to the requirements of color, size, style, fit and so on in various distribution channels. At the same time, it will make supply decisions and respond to the fluctuation of raw material prices or the world economic situation quickly and wisely.

Lectra Fashion PLM can be accurately defined through product design, development and phase.

This way makes garment enterprises more closely related to consumers.

The new improved workflow strengthens interface friendly reporting and dashboard tools, enabling managers to understand and control product development processes from a global perspective and establish more efficient organizations.

"Lectra Fashion PLM benefits from our strong industry heritage, and customers can get the ability to monitor, evaluate, improve business performance and profitability," explains Anastasia Charbin, director of fashion industry marketing. "Lectra Fashion PLM can be fully configured for different business structures and fully integrated into product development processes directly facing end customers, providing support for company development."

Now, the demand for flexibility from concept to production is more important than before, which requires a deeper understanding of the development process.

An important function of Lectra Fashion PLM is the whole process evaluation and project management of the series products from the initial concept to the product completion.

Its ultimate goal is not only simple technology implementation, but also help garment enterprises make a wise decision on the organizational structure and long-term business development.

About Rick

REK is the world's leading integrated technology solution provider, and its solutions can automate, simplify and accelerate the design, development and manufacturing processes of the product, and provide a support for the use of soft materials.

Rick has developed the most advanced professional software and automatic cutting system for fashion (clothing, accessories, footwear), cars (car seats, interior and air bags), furniture, and many other market areas such as aerospace, ships, wind energy and personal protective equipment, and provides a series of supporting services.

The company now has 1350 employees, serving 23000 customers in more than 100 countries and regions, with a revenue of $287 million in 2011.

Rick is also a listed company in New York Euronext.