Deichman, Europe'S Biggest Shoe Store, Does Not Raise Prices This Year.

Recently, President Deichman of Deichmann, Germany, announced that in 2008, the company will continue to expand its business and open 300 new branches, including nearly 200 overseas branches.

Deichman is Europe's largest footwear retail chain enterprise.

By the end of last year, the company had 2324 branches, distributed in 16 countries, including 1107 branches in Germany.

This year, the company will set up its branches in Italy and Lithuania for the first time.

In 2007, there were about 1600 new jobs in the Department, of which 900 were in Germany.

According to statistics, Deichman's sales increased by 10.7% last year to 2 billion 940 million euros.

Deichman, President of the company, said he was very satisfied with the sales performance.

This year, the company will invest 160 million euros in additional investment, and its investment in Germany will reach 67 million 500 thousand.

At the same time, Deichman also said that the price of shoes will not rise this year.

The reason is that the company has been working directly with shoe factories to reduce the cost of shoe purchases.

In the shoe making factory, 80% in Asia and 20% in Romania and Poland in Eastern Europe, although the cost of shoemaking in Eastern Europe is high, it is close to the selling point and can save a lot of pportation costs.

In the Asian region, the company began to shift its partners from the prosperous southern region of China to the north and interior of China.

At the same time, the company is also trying to find partners in Burma, India and other countries with lower labor costs.

Deichman said that the footwear industry is a labor-intensive industry, and the lower the labor cost, the higher the income will be.

However, the company attaches great importance to the remuneration of the shoe factories and the environmental protection in the production process, and prohibits cooperative factories from employing child labor.