The Status Quo Of Artificial Fur Industry: Cold Market And Cold Market

Artificial fur dealers from all over the country sign on the integrity management picture.

 

The Specialized Committee is awarded the two member of the Commission.

"Cold market, cold market" is the common feeling of artificial fur enterprises.

At present,

The export is still at a low level, and the export quantity of almost all kinds of products is negative growth, and the domestic market situation is not optimistic.

In June 12th, the China Wool Textile Industry Association hosted Cixi Yongjia Plush Co., Ltd., Cixi Xiangsheng Plush Co., Ltd. and Cixi Tianfu Plush Co. Ltd., a total of 9 companies, including Ningbo North home textile Co., Ltd., Ningbo integrity Plush Co., Ltd., Ningbo artificial fur Co., Ltd., Qingdao Cheng Li Jia Machinery Co., Ltd., together with the 2012 national Fur Trade Development Conference supported by Lianyungang Eagle Textile Machinery Co., Ltd. and the two session of the artificial fur Specialized Committee were held in Zhejiang Cixi.

The meeting approved the list of the two members of the Specialized Committee Committee of the China fur textile industry association and held a grand ceremony.

Huang Shuyuan, vice chairman and Secretary General of China Wool Textile Industry Association, presided over the meeting, and announced the Specialized Committee's 2012 annual work plan, including organizing activities, statistics of industry output, formulating industry standards and implementing brand strategy.

In addition, efforts should also be made to make artificial fur enterprises list among the top 500 enterprises in China's textile and garment enterprises competitiveness evaluation activities.

From nearly 300 production enterprises, dealers representatives and relevant experts from the national plush industry, through a multi-level and comprehensive exchange of dialogues, we have discussed the theme of "implementing brand strategy, enhancing the added value of plush, integrating public resources, achieving information sharing, advocating good faith management and promoting industrial upgrading". We have reached a consensus on information sharing, industrial upgrading, standardized market and good faith management, which greatly stimulated the confidence of the whole industry.

Industry situation is grim, enterprises shout "cold"

This year, it is influenced by many factors at home and abroad.

The situation is not optimistic, and the artificial fur industry has not been spared.

Cen Jianzhang, chairman of Cixi Tianfu Plush Co. Ltd., said: "the current industry situation is very grim. In 2008, China is not a real economic crisis. This year's industry recession is the real crisis, that is to say, the wolf is really coming!"

Peng Yanli, President of China Wool Textile Industry Association, analyzed the economic operation situation of wool spinning industry and fur industry.

In the 1~4 months of this year, 1119 large scale wool textile enterprises totaled 57 billion 800 million yuan in gross industrial output value, an increase of 12.5% over the same period last year, a 3.8 percentage point increase in April than in the first quarter, a cumulative sales value of 55 billion 800 million yuan, an increase of 11.4% over the same period last year, a 3.5 percentage point increase in April than the first quarter, and an increase of 8.9% over the previous year, a decrease of nearly 18 percentage points over the same period of last year.

In 1~4 months, the gross domestic product sales of textile enterprises above Designated Size accounted for 88%, with an average growth rate of 11.7%. In April, the growth rate dropped by 4.6 percentage points in the first quarter, a decrease of nearly 16 percentage points over the same period last year.

The number of new projects in the first quarter dropped by 10.6%.

According to customs statistics, the gross import and export volume of raw materials and products in the wool textile industry was $4 billion 315 million in 1~4 months, an increase of only 3.68% over the same period last year, of which 1 billion 359 million US dollars were imported, an increase of 1.02% compared with the same period last year, and exports of US $2 billion 955 million, an increase of 4.95% over the same period last year.

Among them, the export of knitting artificial fur was 12 million 780 thousand meters, down 16% compared with the same period last year, and the export volume was 49 million 180 thousand US dollars, down 11% compared with the same period last year.

For enterprises in the industry, these are not just numbers, but also the facts that live in front of them.

At present, the operation power of the industry is insufficient, and exports are still at a very low level. The export volume of almost all categories of products is negative growth, and the domestic sales situation is still not optimistic.

The chairman of Cixi Yongjia Plush Co., Ltd., regrets, "I remember last year's forum that the" Datong "of the Datong Plush referred to the word" cold ". It was cold and good for us to make plush.

This year is also "cold", but it is cold, cold market, this is our common feeling.

For the fur industry, the economic downturn has had a relatively large impact on exports. Even though the volume of exports in the top five areas has increased, total exports have declined by 16% year-on-year.

The export volume of some major export markets has fluctuated considerably this year. In 2011, the export volume of the United Arab Emirates, the largest exporters in the world, declined by 61% in the 1~4 months. The export volume of the ten ASEAN countries declined by 34% and the EU export volume dropped by 22%.

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The delegates offered advice and suggestions to share the strategy of protecting the cold.

When the situation is good, enterprises are making profits. They can not reflect where the problem is, the situation is not good, and the problems arise in the operation of enterprises.

Peng Yanli, chairman of the China Wool Textile Industry Association, chairman of the Yongjia Plush company, Lao Li Guo, chairman of the Xiangsheng Plush company, cen Qi Miao and chairman Cen Jianzhang of Tianfu Plush company chairman and other relevant business representatives expressed their views on how to tide over the difficulties, cultivate the core competitiveness of enterprises, and achieve healthy and rapid development.

Peng Yanli said: "speeding up pformation and upgrading and promoting the healthy development of the fur industry is a major task facing the industry. It is also the task of the new committee. How to implement the goal in real terms, identify the starting point, and take what as a breakthrough point to deal with the current urgent situation, has become a question worthy of consideration by the new committee and business leaders."

Under the condition that the export of ordinary textile products is blocked and the orders are declining obviously, some enterprises have gone against the trend, and there has been a "double cold day" situation in the industry.

Yongjia plush is an example.

In the first half of the year, under the backdrop of the plush industry's low profile, Yongjia Plush still maintained a good momentum of 35% increase in cumulative orders.

Speaking of the development of enterprises, chairman Lao Li Guo said: "at present, the economic situation is complex and changeable, and uncertainty is great. While pursuing development, we must pursue healthy and sustainable development, highlight enterprise strength advantages, main industry advantages and brand advantages, cultivate the core competitiveness of enterprises and new space in the field of operation."

Information is the eye of work. Without information, it will lead to blind work.

Yongjia Plush has invested hundreds of thousands of yuan in information management in recent years, and has applied more than 10 modules successively.

At present, the enterprise has completed the application and integration of information management system, production control system and MES system, covering the company's sales, production planning and ingredients, procurement, cost, logistics, R & D and technology, personnel resources, finance, office automation management and other projects, and has realized the "three in one" information, standardization and standardized management of the enterprises, customers and suppliers.

The informatization strategy improves the management level and economic benefit of enterprises, and enables all kinds of resources to be truly integrated, optimized and shared.

"R & D is the soul of an enterprise. Without research and development, the enterprise is a pool of stagnant water". Cen Jianzhang, chairman of Tianfu plush, is deeply impressed by the R & D of enterprises. "Enterprises should make all-round research and development on equipment, raw materials, talents and the market, which will bring immeasurable benefits to enterprises.

Last year, Ningbo trustworthiness Plush Co., Ltd. produced the automobile cushion material, using the most common polyester raw material, the price was 13 thousand yuan / ton, but after the R & D innovation of the enterprise, the selling price was as high as 50 thousand yuan / ton, creating the myth of the plush industry.

It is a difficult but insisting way to strengthen the overall supporting facilities of the industrial chain, to create planning advantages, to promote brand building and to increase the added value of products.

The development of the industry can only be maintained by increasing the technological content and the added value of the products. If the competition is too low, enterprises will fall into a vicious circle, which is very unfavorable for the development of the industry.

Chi Yubin, general manager of Lianyungang Eagle travel Textile Machinery Co., Ltd. analyzed the current situation from the perspective of textile machinery enterprises, and gave some rationalization proposals for plush enterprises.

He believes that in the current market situation is not good, enterprises can do a lot of work inside.

It is necessary to strengthen the automation pformation and continuous production of enterprises, which can save a lot of labor, warehousing, site investment and reduce most of the cost.

To reduce the energy consumption of equipment, the power saving of enterprises is not only related to the development of enterprises, but is related to the survival of enterprises. The current situation requires enterprises to reduce energy consumption.

The demand for personalized customization in the market is higher and higher. Enterprises should pform from mass production to mass customization.

Bu Zhanghao, deputy director of the Tongxiang Pu Yuan Knitting Industrial Park Management Committee, expressed his views on the pformation and upgrading of industrial clusters.

He believes that the dialogue and exchange between industrial chains has laid a good foundation for exchanges and cooperation between industries.

Plush prospects, promising business integrity

At the meeting, artificial fur dealers advocated integrity management.

The representative of Changshu, general manager of Xinhua, Zhu Yuan and the dealer, read the "proposal on the integrity of the national fur traders", and the dealers from all over the country signed the "honest business picture".

Feng Lianqiao, chairman of the Ningbo honest Wool Company Limited, said: "as the chairman of the honest Plush Company Limited, I have my own experience in the two words of integrity." honesty "stands at different levels and has different meanings. A good atmosphere of integrity requires the co creation of distributors and production enterprises.

For enterprises, providing high quality products and quality services is the greatest credibility. "

Hu Guoliang, chairman of Ningbo artificial fur Co., Ltd. stressed in his speech: "as a production enterprise, honesty is not an expedient measure, but a major plan that concerns the survival and death of enterprises and distributors.

From the angle of creating value, honesty and credit are precious intangible assets, which can enhance the popularity of enterprises and pform them into competitive advantages. Integrity is a kind of productive force, which can reduce costs and improve production efficiency at some time.

Yu Wanjun, chairman of Ningbo north latitude Home Textiles Co. Ltd., believes that since the beginning of human civilization, fur has come into being.

Fur has 5000 years of history, has not been eliminated.

Now people's concept of protecting ecosystems is strengthened, and animals are not arbitrarily killed. As a substitute for fur, artificial fur has a very good prospect.

It is foreseeable that in the next few decades or even hundreds of years, artificial fur will never be eliminated. If we are doing enough and really good, then the demand will definitely become bigger and bigger.

He also made two suggestions for enterprises and distributors. First of all, do not blindly follow suit, and stand up to temptation. Otherwise, they will not only make money but also risk their inventory.

Secondly, enterprises must have enough production capacity to keep the best sellers, or they will lose a large number of tourists.