Textile And Clothing Enter The Early Stage Of Layout, Ready For Development

In June 13th,

Plate overall rise, especially the brand clothing sector rose by 4.8%, the biggest increase in a single day.

From the performance of individual stocks, fuanna (002327), seven wolves (002029), nine herdmen (601566), Pathfinder (300005) and card slave Road (002656) all hit a new high this week.

People in the industry attributed the rise of home textile companies to "market expectations for better policies in real estate related industries".

Since the rate cut in June 8th, the real estate sector has risen by 4.6%, and related industries are also rising.

After a quarter of the slowdown in sales growth, the apparel industry has seen a significant rebound in the two quarter. From the valuation point of view, the price earnings ratio of the industry is close to the bottom of history. With the steady growth of performance, the sector has shown signs of coming back.

In the two quarter, the terminal operation was getting better. In June 13th, the rise of the textile and garment sector was first initiated by Meng Jie home textiles (002397). The stock market soon pulled to a daily limit, which also led to the rise of Roy and fuanna, who were the same as the home textile industry. By the overall rise of the home textile industry, the performance of the clothing sector was strong, and most of the apparel companies rose more than 2% on the same day, and some stocks rose more than 4%.

Since this week, including

(002029) many of the stocks, including the card slave Road, have hit a new high since listing, and their upward momentum is irresistible.

It has been a long time since the appearance of the clothing sector has been so eye-catching.

Looking back at the performance of the whole sector in May, it can only be described with indifference. In May, the textile and garment sector dropped by 0.19%, while the Shanghai and Shenzhen 300 index rose 0.02% in the same period, which outperformed the market.

Since the beginning of the year, as of the end of May, the plate is also showing a slight decline.

The poor trend of the plate is not related to the slowdown in overall sales.

Statistics show that in the 1 quarter of this year, the growth rate of apparel retail sales slowed down significantly, and the retail sales of clothing above the limit increased by 14.6%, the lowest growth rate in recent years except for the first quarter of 2009.

However, this unfavorable situation began to improve in the two quarter.

4, 5, two months, apparel retail growth rate rebounded significantly, and better than the overall retail industry.

The growth rate of clothing retail sales above the quota is 19.5% and 19% respectively, while the growth of retail sales of 50 department stores is 16.5% and 9.93%, respectively, with an increase of 12.7% and 5.83%.

Especially during the men's wear section, the growth rate of the same store at the same time was restored to 15% and 10% respectively, maintaining a relatively high degree of prosperity. Home textile was a slight rebound in terminal sales growth, but in the two quarter as the off-season, the recovery rate of the boom was not high.

This is basically consistent with the performance of the related stocks in the two tier market. Men's wear stocks are getting higher and higher, and the early performance of home textiles is rather low.

The main push home textile and men's clothing enterprises, although clothing enterprises have many problems such as inventory problems and insufficient domestic demand growth, but there is no doubt that in the long run, the arrival of China's consumer society is the general trend. The expansion of mainstream consumer groups is the driving force for the development of garment enterprises.

CITIC Securities (600030) believes that the overall prosperity of brand clothing in 2012 is less than that of 2011, but under this background, the "bottom up" investment strategy can be adopted to select the target according to the "growth stage of individual stocks" and "the change of sub industry boom".

Since the two quarter, with the rise of terminal sales, the boom of men's clothing industry will be greatly improved, and the recommendation of "men's clothing and three faucets" is recommended.

The seven wolves and the wedding birds (002154).

For the recent half of the trend of home textile stocks rebounded sharply, the industry is still optimistic.

Some analysts have clearly pointed out that the medium and long term prospects for the home textile industry are still optimistic. Leading enterprises with the listed companies as the representative have been restored to over 30% growth rate after 2013 after this short-term adjustment.

"We have always been optimistic about the logic and driving factors of the medium and long term prospects of the industry (economic growth and urbanization, active consumption upgrading, relocation, wedding peak, tourism and so on) have not changed. After this round of adjustment, the industry price increase will enter a relatively rational stage, which is expected to further stimulate the growth of renewed demand.

Shi Hongmei, an analyst at Orient Securities, believes that the performance of home textile industry and related companies will improve quarterly. The second half is expected to be better than the first half of the year, and the industry has entered an early stage of layout.

It is suggested that in the short term, the first choice is Fuan (002327, buy) with higher stability. If we focus on the strategic layout after the industry has warmed up, we suggest that the industry leading enterprises with outstanding scale, strong affiliation, more flexible ordering policies and more thorough inventory handling may have greater resilience.