Details Determine The Quality Of Costumes.

Gao Shi line has always commended the industry with its performance.

Sewing thread is an important part of winning quality in detail.

Transformation and upgrading is undoubtedly

The main keynote of 2012.

From brand building to enterprise operation, from innovative design to channel management, it seems that the strategic adjustment leading industry pformation has gradually become the consensus of the people in the industry.

Compared with the pformation from strategic guidance to industrial pformation, the promotion of the product itself is concrete, but it is the most powerful support for pformation.

Clothing quality is definitely the key to success in pition.

"The details are the devil. It can expose your true face". After everyone CEO read the complaints on the VANCL website one after another, Chen's attention to the details of the products was becoming more and more severe. "I hope this dress can be found by some of the users who are really picking up the authority to check it."

Sewing thread is definitely an important part of winning quality in detail.

The distance between stitches and the smoothness of stitches are directly related to the quality of a garment.

Attention to details has promoted the rapid development of domestic sewing thread enterprises, but in the field of high-end sewing thread, British and American enterprises dominate most of the market share.

Among them, Gao Shi Group is one of the most representative enterprises, and this year, Gao Shi also takes the Chinese market as the key point.

Global collision

From the globalization of clothing production to the globalization of clothing products, the globalization of the industry has long been the trend.

The stipulation of chemical elements contained in clothing fabrics, accessories and even clothing components in various countries is constantly running in and around, and the globalization trend of garment standards is also developing continuously.

In the face of the trend of globalization of clothing brand, Gao Shi also takes the opportunity to launch 7 global uniform products in the Chinese market.

These 7 products are suitable for different clothing and sewing technology, namely, core line EPIC and DUAL DUTY, short fiber polyester line ASTRA, polyester expansion line GRAMAX, microfiber polyester expansion line SEAMSOFT,

Line GRAL, embroidery line SYLKO.

"The global standard product of Gao Shi has adopted a special lubricating formula and has been tested in strict compliance with the Oeko-Tex100 level to meet the requirements of infant clothing," said Yu Junkuang, director of the clothing department of North East Asia.

The advantage of this uniform standard is that no matter where your factory is located, the use of standard sewing thread can ensure that the line of clothing production is unified, and this is also a crucial detail for a mature clothing brand.

While maintaining global standards, Gao also made some products for the Chinese market.

These include HI-P and HI-N, which are popular in East Asian markets.

At the same time, in view of the different functions of clothing, Gao Shi also developed innovative sewing thread and embroidery thread products such as ELOFLEX, SEAMSOFT, EPIC SUPERMAX and FUSION.

R & D docking Market

"As early as the Chinese clothing market is also dominated by polyester staple fiber, Gao Shi has developed a core line with polyester thread as the core, plus cotton or polyester core line".

"The technical experts of Goldsmith will work regularly with the sewing machine manufacturers to provide detailed solutions based on the research of customer needs. The sewing needle deviation angle of different sewing machines and sewing process will become important information for our product development," Gao Shi technical expert talked about in his new product presentation conference in May.

And Gao Shi's visit to Beijing is mainly to promote its latest research and development product EPIC SUPERMAX clothing special line.

"Take the suit and non iron shirt for example. There are two main requirements for sewing thread: the fine seam and the suitable fastness.

To achieve this requirement, sewing thread must achieve uniform hairiness and low shrinkage. "According to Gao Shi technical expert," EPIC SUPERMAX is a polyester core sewing thread developed for high and fine requirements of sewing thread in suits such as suits and iron shirts. "

It is understood that EPIC SUPERMAX in the processing process through two special processes: UPP (super polyester and polyester) and TWHS (heat setting).

UPP is in the twisting process of 2 or 3 strands of core hairline to comb in one direction, so that the surface of the sewing thread is smoother, and provides the foundation for the luster and beauty of the thread.

The second process TWHS is heat setting under tension conditions to stabilize the shrinkage of the line.

At the same time, heat treatment burns the longer hairiness on the surface of sewing thread, making the stitches more smooth and smooth.

The quality of high quality sewing products is also matched with the high-end price of high grade products.

As a high-end sewing thread, the promotion of Gao Shi in China is also based on cost performance.

Competitive price

"Gao Shi's sewing thread has been focused not on price, but on the purchase cost and use cost ratio of customers to Gao Shi products".

In the process of industry changing from cost competition to value competition, Chinese apparel has begun to pform its strategy to enter the middle and high-end fields.

Because in the day of the "Lewis turning point", compared with a rising star in Vietnam, Kampuchea and Bangladesh, we have not much competitive advantage in the low-end market.

But after years of experience in OEM and ODM, we should be glad that we also have excellent manufacturing processes and complete industrial chains.

Therefore, when we turn to enhance the brand image of China, we also pay more attention to the cost performance of a garment.

"The cost of the real sewing thread should be the total cost of use," Yu Jun director told reporters at once. "Gao once went to a processing enterprise in Southeast Asia and made a survey. A small processing enterprise with 50 sewing machines assumed that every machine broke down once a hourly, and the average waste time per break was 30 seconds. The enterprise will waste 750 hours of sewing time in a year, which is the cost of sewing thread consumption."

Sewing technology experts have learned through long-term investigation that the best sewing scheme is always derived from excellent and stable sewing thread quality and correct usage.

In this regard, Gao Shi worked hard on product quality.

Director Yu Jun told reporters that Gao Shi had done statistics in the factory. The sewing thread of Gao Shi could increase the average production efficiency by 15% compared with the general sewing thread.

At the same time, Gao Shi has a technical advisory service team. "We will have professional lines for different parts of sewing garments. For different fabrics, we will also give recommendations for sewing threads and needles. According to the price considerations of some enterprises, we will carry out cost accounting according to the production status of enterprises, and give suggestions on the matching ratio of different prices, so as to help customers get higher cost performance."

As a veteran enterprise with a history of more than 200 years, Gao has shown a high degree of professionalism both in terms of market research, product development and after-sale service, and has carried out a lot of research and analysis based on the upstream and downstream industry chain.