Secretary General Of Jiangsu Fashion Designers Association Unveil Jiangsu Fashion Creative Week

Hello, everyone! We are going to interview Jiangsu province.

Hello, all the teachers of the association.

Zhu: Hello!

Lord: I know. Before that, we

The association has successfully held the two Jiangsu fashion week.

This year is 2012. We also held such an event. Can you tell us what the main content of this activity is?

Zhu: that 2012 of Jiangsu fashion creative week, in September, was in September, fashion creative week because it is the third session, its basic content is design competition, and then the designer brand, some well-known clothing brands, and some of the international designers, some of which are salon forum, some popular trend lectures, these are the contents.

Host: in fact, at that time, when we first started the first session, what kind of thought was it like to hold such an activity at that time?

Zhu: this Jiangsu international costume festival starts in 99 years, actually from the first river.

That is, every time this dress Festival, there are shows, there are releases, brand releases, designer releases, and this contest design contest, but without mentioning it to a height, it is not a specific concept put forward, it is not put forward as a key point, just a series of activities of Jiangsu International clothing festival.

But then Jiangsu International Fashion Festival later put forward a very important slogan: fashion Jiangsu, brand Jiangsu, fashion Jiangsu, has been promoting the development of this brand.

Later, it was focused on fashion Jiangsu, innovation and innovation. Under such circumstances, we put forward to be a fashion creative week in 10 years and 10 years.

Of course, this is also because we are also sponsored by the provincial government, and also endorsed by the government. Then we made a fashion creative week's activities, and put some of our original design competitions, designer salons and lectures. These activities were incorporated into the fashion creative week. The fashion creative week is basically three days and three days.

In this way, it is also thought that through such an activity, it is also to promote this kind of design communication and design communication.

Because we invite some international designers every year. You are like you, like last year, we invited French designers and Japanese designers. Every year, designers from Taiwan come to do this brand's publication every year. That is, after putting forward the concept of Jiangsu fashion creative week, it is true that these activities have attracted more attention from our enterprises and designers.

There are more and more people who come to visit this study every year than before, and after this whole activity is implemented, they also feel that the response is relatively large, which has caused a great response.

Moreover, some designers have made some releases in fashion and creative week. Then some enterprises will have some exchanges with our designers, and then do some docking. Then, like you, our designers in Hongkong, they have invited him to the company to be the design director.

That is, fashion creative week is actually a very good platform for designers and enterprises to interact with each other, a very good platform.

After two years of successful hosting, it is also very active and active for designers to participate in some designers.

We feel that such an activity is of great benefit to the upgrading of our brand enterprises in Jiangsu, to the improvement of some excellent designers in Jiangsu, or to the influence of their designs.

When their designs are displayed on this fashion week, they can be recognized by everyone. In the process of communication, they can also tell you what kind of idea the designer is creating and what kind of idea he is.

So we are the festival of clothing in Jiangsu. We hope to do better in this area. And last year, the opening ceremony of our fashion week and the opening ceremony of our international fashion festival held a joint interaction. The leaders of the provincial government participated in the fashion festival. Some of the guests of the festival of Fashion Festival attended the event. The effect was very good and the effect was very good.

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Main: then we know that in fact, Jiangsu clothing association and the designers association have been helping our local Jiangsu Province, whether it is women's wear or other clothing industry, which helps them do a lot of things.

That is, for example, like the clothing industry in Jiangsu Province, it may be in the association. It attaches great importance to the training of talents and the training of entrepreneurs.

In fact, why did you pay so much attention to this aspect of training? What are the considerations?

Zhu: This is because now we have the situation in Jiangsu. Jiangsu is a big clothing province. Jiangsu's clothing manufacturing is...

This level is known to all.

And there are many enterprises and international well-known brands of products have cooperation.

We have worked with some important customers.

There are still a number of enterprises doing well in foreign trade, but there are also quite a few enterprises that feel that the profits of foreign trade are decreasing in recent years, and the cost of personnel is rising. Therefore, the road of brand may still be the way for long-term development of garment enterprises.

So many enterprises are beginning to explore this piece.

And our association also have such exchanges, and often ask our association to invite some experts to do some specific guidance for enterprises.

In these years, we are also in our annual meeting of the clothing industry, every year we invite relevant experts to do a training report, the response is very good.

But it always feels too little, once a year, every time the enterprise recognised it, but it also felt...

Because there are so many people, two or three hundred people at each annual meeting, and each time is only half a day.

Also limited to the chairman, general manager.

So we have always wanted to do some specific thematic training, but for various reasons, we actually wanted to do this thing very long ago, but it has been shelved for a variety of reasons.

We are also seeking some breakthroughs. In the 09 years and 09 years, with the support of the provincial government and with the support of the office of human resources and social security, our clothing association has participated in such a training project for thousands of people in Jiangsu province.

On the other side of Hongkong, Hong Kong Polytech University took the lead, mainly invited some teachers from Hong Kong Polytech University to give us lessons.

At that time when we got such permission, we attached great importance to the topic of training. The teacher who trained was consulted with Hong Kong Polytech University. We hope that the first batch of people to train is our entrepreneurs.

Because on the road of creating brand, entrepreneurs have been working very hard.

Because of the domestic brand model, or the mode of cooperation with some foreign brands, our entrepreneurs are exploring, and they often encounter some very confused problems and puzzled questions.

So we began to choose some themes, that is, the theme of creating brands around enterprises.

At the same time, during every batch of training, we also organized a visit to the scenery of Hongkong. The costumes festival of Hongkong also exchanged with each other during the visit.

So in the 09 year, the first group I went to was the most serious class, and at the same time, our entrepreneurs communicated with each other, and each other was learning about the brand experience.

So we feel great gains after coming back, so we feel that our industry associations should actually do such a thing.

Because we have the most contact with enterprises, we also know more about what kind of training the enterprises need, so we have followed second batches, third batches and fourth batches.

But we still feel that it is too slow to beat this pace, so the pace is too slow, so on this basis, with the director of the Jiangsu Provincial Department of human resources and social security, we can try to come in, but the director said that they had not come in since the first batch of such training in 07 years.

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Because this fund is issued by the provincial government, it is the government's finance. The process arrangement of the original project is sent out for training. Then we have repeatedly asked them for such a request, and they are very supportive of it. They specially report to the government, saying that the strong demand of the clothing industry is indeed necessary for the pformation of the enterprise.

In this case, we also put forward from last year, until this year approved that can be organized.

We organized a training to invite in this way. At the same time, we organized two classes, one Nanjing class and one Suzhou class. Each class was 10 days. That is what I just said, training is the total two classes, 173 people at a time.

It should be said that it is still very successful, because this time we are a selective course. We have 4 or 5 subjects every time we go to Hongkong. After listening to everyone's feedback on this basis, we selected two of them.

Every teacher will talk to us for two days from talking to him for a long time and give him time to enrich it.

So we have actually heard some of the students in Hongkong in this period, because they feel that the teacher is good at speaking, and they have time to listen, but they still feel very good.

At the same time, on the arrangement, our association has made a careful arrangement, and the whole arrangement is good. The whole learning effect is good. It should be said that it is fully affirmed, so we are ready to go on with it.

Of course, what topics are we going to do next, or we will go further.

Host: it must be different from before.

Zhu: Yes, yes, surely every time it will be different, surely every time is different.

Because there are many aspects of the brand, for example, now the electricity supplier, right, now many brands of clothing brand have begun to try to do business, then everyone's reaction is very good, then we may also expand on this topic.

Host: for example, the clothing association provides some good platforms and opportunities for our local entrepreneurs to learn more.

Zhu: Yes, the main thing is to supplement some of the nodes they need in the process of brand creation.