Selection And Management Of Brand Children'S Clothing

Many people believe that anyone can open children's clothing.

Shops require less education and intelligence for investors.

In fact, children's clothing stores have certain requirements for investors' character, ability and experience.

For example, we need to have rational character, good interpersonal skills and management ability, and these factors determine the success of investors to a large extent.

Therefore, investors should ask themselves a few questions before joining children's clothing: whether they have the passion for starting a business, whether they have the potential of starting a business, whether they are good at working with others, and whether they have enough knowledge about the franchise operation of chain children's clothing.

Many people have many misconceptions in franchise chain operation.

First, everything is managed by headquarters, and they only wait to enjoy their achievements.

In fact, the headquarters can provide children's clothing stores, but a set of children's wear business mode.

Children's franchisees can only succeed if they follow the experience and guidance provided by them and implement them step by step and practically.

In other words, children's franchisees need to make joint efforts with their headquarters if they want to succeed.

Otherwise, even if the headquarters is trying to play the role of guidance and supervision, and children's franchisees themselves do not make corresponding investment, then only stand in the queue of losers.

Two, the bag can earn no loss.

Franchisees inherit mature business models, enjoy centralized procurement, centralized publicity, professional guidance and other services, which will undoubtedly help to improve the success rate of business.

But profits and risks are always there. There is no guarantee that nothing can be earned.

Therefore, entrepreneurs should rationally treat children's wear, and have a certain sense of risk and psychological endurance.

I have never met with any pie in the sky. If someone comes across one day, please don't forget to contact me.

After eliminating the above misunderstandings, we must ensure that the success of chain children's wear is successful. Investors should pay attention to the detailed preliminary inspection before investing.

1, before investing, plan to join the chain of children's clothing to join the industry investors, no matter which industry to choose, no matter what kind of project, must be carried out in a planned way.

How much money you are going to invest, how much you expect per month, how much you earn, how much profit you make, how much net profit you have, and when the total investment can be recovered, all of these problems need to be planned ahead of time, and the more detailed you are, the better.

We must act according to our capability, and we should not decide the size of investment by the size of the future, so that investment can exceed the scope that we can afford.

Think of a few cases in case of failure. Once failed, there is no backup force for a comeback.

2, carefully select children's wear to join the industry.

The so-called market is limitless and business opportunities are limited.

In recent years, there are a lot of hot chain industries emerging, but many industries have disappeared without fire.

Therefore, when choosing children's wear to join the industry, we must carefully evaluate clearly whether the industry that we want to join in has good prospects for development.

If the industry is in its growth stage, it means that the current competitors are not too many, so the whole market will have a lot of room for growth in the future. The earlier the investment is, the more likely it will be to gain profits. The more accumulated experience will be, the higher the probability of making money.

If investors want to join the industry which has entered the competition period and the project is too intensive, we must carefully consider and measure the risk.

In this industry, competition between brands and brands is fierce. Competition in the same business circle is also in full swing.

Good places have already been first joined by children's franchisees. Now they want to join them. It will be more difficult to run them.

At the same time, different industries have different market characteristics and ways of operation. If investors have a certain understanding of the market space and mode of operation in the field of children's wear joining together, plus the market appeal of mature children's clothing joining the brand, it will be like a duck to water.

Therefore, when choosing children's clothing to join the project, investors should have the idea of being a good match, and choose the business and field they are familiar with as far as possible.

Under certain conditions, it is possible to choose industries with high barriers to entry, so that competition in the industry can be greatly reduced.

3. The localization survey of children's wear industry has chosen chain children's clothing to join in the industry. It also needs to carry out a large number of market surveys in the local area, analyze whether the industry's local development, compatibility, existing children's franchisee's related situation and location problems, do not blindly launch.

4, prudent choice of children's clothing to join the brand, we must be cautious.

If you only see attractive conditions in advertisements, you will often regret if you see a beautiful company catalog and rush to join children's clothing.

Generally speaking, the more competitive chain brand, the more complete the children's wear franchise system, the stronger its financial strength and strength, the better its prospects for development, so it has more ability to ensure that children's wear partners gain.

Choosing children's clothes with weak brands to join the headquarters, though they can pay less children's wear and fee, but in comparison, they can enjoy less resources and help from headquarters. Therefore, many things depend on children's clothing stores to take care of themselves, and their competitiveness is naturally weaker.

At the same time, because children's wear membership fees are low, the number of children's clothing stores will increase dramatically, resulting in malicious competition among children's clothing franchisees.

Finally, we warned the children about the children's clothing market. If you want to come to the children's market, you can see that the chain children's wear is a very competitive business and development potential business mode. It is possible that the "money scene" is big, and it may also be "trap" BOSS.

The so-called Cheng Yi Xiao He, defeated Xiao He, numerous, unpredictable, and all these require investors to make full preparations.

I am working in a 16 year old business, which has set up more than 40 Direct stores and more than 100 franchisees, Beijing Hong Xuan children's Articles Co., Ltd.. At present, a staff member of the marketing department, during the long working process, through the accumulation of the management experience of more than 40 stores in the company and the business process of the more than 100 franchisees in the whole country, I just give my personal opinion, hoping to give a little help to those who insist on starting their own business or plan to make a success in the children's wear market in the children's clothing market. I am deeply influenced by Mr. Inamori Kazuo.

So here is a special recommendation of Mr. Inamori Kazuo's "living law", which is written by an old gentleman who has created two world 500 strong enterprises. Please read and ponder carefully. This is the principle shared by the old man and we hope it will help you in your life and business.

Finally, I hope that the children in the children's clothing market can pay more attention to the "air angel" brand children's clothing. By understanding, we can give our valuable suggestions and hope.

"The brand can cooperate with partners to achieve win-win results in the children's wear market.