Hangzhou Garment Industry Welcomes The Second Spring

Founded in 2001, the Hangzhou Fashion Designers Association has been promoting Hangzhou. Lane Bryant In order to promote the prosperity and development of the garment industry, under the care and guidance of the Hangzhou municipal Party committee and the municipal government, facing the society and facing the grass-roots level, we set up the designer's strength to run the brand women's dress. We are committed to the cultivation, support and promotion of Hangzhou women's clothing brands and designers, and promote the Hangzhou women's clothing brand and designers to communicate with each other. Strengthen communication and coordination between enterprises and the government, and create a good atmosphere for the development of women's clothing industry in Hangzhou.

In recent years, the brand of Hangzhou women's wear is growing rapidly, which is inseparable from the efforts made by the association in its efforts to start the brand of Hangzhou women's wear. This is a great pleasure to visit Gu Xiaohua, the Secretary General of the association, and listen to the Secretary General's views on the development of Hangzhou's women's clothing industry and the transformation and upgrading of Hangzhou's garment enterprises.

　　 Hangzhou garment industry Nirvana

In recent years, more and more women's clothing brands in Hangzhou appear in our line of vision. Among them, there are many brands with good reputation. At the same time, we also see the changes that are happening or happening in Hangzhou's clothing industry. Secretary general told us first of all the diversification of Hangzhou's clothing industry. In the past, Hangzhou clothing was always limited to women's clothing, giving the outside world a sense that Hangzhou only had women's clothes. In fact, men's wear and children's wear in Hangzhou also developed very fast and occupied a larger market share. Secondly, with the development of e-commerce, the traditional clothing enterprises gradually moved to the electricity supplier market, and Akimizu Ito and nun Wen had achieved good results in the field of e-commerce. In addition to traditional enterprises, "test the water" electricity providers, Hangzhou has thousands of pure e-commerce clothing enterprises, such as seven grid, artka aka are developing at an alarming rate. This also makes Hangzhou's apparel e-commerce in the leading position in the country.

　　 Hangzhou clothing brand The rapid development is inseparable from the talents in clothing. Clothing design can be said to be the soul of clothing brand, and the clothing enterprises in Hangzhou are closely integrated with fashion designers. Many enterprises are constantly introducing new brands. The unique style and innovative ideas of the designers directly determine the style of the brand. This is a double-edged sword, which is both an opportunity and a challenge for Hangzhou women's clothing. It is precisely the integration of the designer's idea that the development of Hangzhou women's wear is becoming branding and the style of innovation is becoming more and more obvious, forming a unique Hangzhou dress.

The government trains talents and enterprises use talents.

As a bridge between the government and enterprises, Hangzhou garment designers association conveys the needs of the enterprises to the government and coordinates with the government's activities. Secretary Gu talked about the China International Women's costume designer Grand Prix, which is a powerful measure to combine the relevant policies, ideas and guidance of the government with the needs of garment enterprises. Every year the winners of the design competition or other outstanding athletes will be actively recommended to the enterprises. Many enterprises also have high expectations for the designers selected by the contest. These designers have also played a great role in the enterprises, and have been recognized by the enterprises. The next design competition has not yet started. Many enterprises have already begun to make an award to the association. The designer of the contest can usually work in a more famous clothing brand enterprise, which not only provides the designers with a platform for their own development, but also provides a strong stimulant for the development of the garment enterprises. Like Ott, Jiangnan cloth, blue, and cocoon (coconi) and other brand clothing enterprises, all designers who come back from study abroad work in it, and have won a very good reputation.

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In addition to helping the government to select these excellent designers for the enterprises, the association also actively arranged for the leaders to visit the enterprises and conduct the government's research on the enterprises, so that the government can know more about the status quo, the state and the difficulties of the enterprises, and understand the needs of the enterprises and communicate with the whole economic development trend.

The development of a garment enterprise is not confined to fashion designers. After understanding the weakness of talents in enterprises, especially in marketing, planning and e-commerce, the next task of the association will focus on mining and looking for more professionals in clothing. Provide support for enterprises and promote the development of enterprises.

Transformation and upgrading of garment enterprises bring second spring to enterprises

The development of e-commerce has brought a brand new development platform for garment enterprises. More and more traditional clothing enterprises have joined the ranks of electric providers to meet the second spring of enterprise development. But for many enterprises, e-commerce is a new field, and it is a strange field. Gu said that the association will strengthen its work, including cooperation with e-commerce platforms, especially with Taobao, Taobao mall and Juhuasuan, which occupy 70% share of clothing sales. It is necessary to strengthen the connection between garment enterprises and e-commerce platform, and conduct training and information communication for garment enterprises. Recently, the association will cooperate with Taobao Mall (Tmall) to make a forum of traditional clothing enterprises in the field of electronic commerce, directly linking Tmall with Tmall, so that Tmall can make suggestions for the development of traditional clothing enterprises in the field of e-commerce. Including how to operate in the mall and what preferential policies the mall can offer.

Not only that, the development of clothing business is also a good opportunity for designers, providing unprecedented opportunities for designers to start businesses. These young designers in the e-commerce platform design, promotion, sales integration operation, to solve the designers in the traditional market do not have the capital and operation and other necessary conditions, and the B2C business mode, also enables the designer to face the consumer, and only the designer who can withstand the market test can be called a mature designer.

Help Hangzhou women's clothing brand image upgrade

Since its establishment, the Hangzhou Fashion Designers Association has played an important role in enhancing the image of the entire Hangzhou women's clothing brand, especially the designer's brand image. This is also the focus of the work of the association. Through the promotion and promotion of foreign countries and after years of building up, the brand image of Hangzhou women's clothing is now available.

Gu also told us that the top ten designer brands selected last year are the benchmarks for the future development of Hangzhou women's clothing and the leading force in the future, laying the status of the entire Hangzhou women's clothing in the whole country and greatly improving the level of Hangzhou women's clothing. It was the association's many years of work that made Hangzhou have so many well-known brands.

It is far from enough for the development of clothing brands to rely solely on the help of the association, and enterprises need to enhance their brand awareness, especially the publicity and creation of brand culture. The future clothing market will not be the competition of products, nor the competition of design, but the competition of brand culture.