Welcome The London Olympic Games Clothing Shoes Enterprise How "Goes To The Stock" Opens The Best-Selling Road.

Although the distance

The opening lasted less than 80 days, but for the domestic footwear enterprises, the days of 2012 did not seem to be good.

"Going to stock", "adjusting structure" and "slow cutting" have become the main problems they are facing.

Whether for brands or distributors, 2012 will be a year of stress for them.

Inventory is increasing year by year, shoe companies are worried about domestic sales.

Data show that from 2007 to 2009, listed domestic products

The total number of new businesses increased to nearly 2, and the number of terminals increased by nearly 2 times at the end of 2009 compared with the end of 2006.

In fact, in 2010, the expansion of domestic sporting goods enterprises' stores was faster, and the top three or four enterprises almost broke through 7000 barriers at the same time.

The rapid expansion of the channel exacerbated the conflict from the channel, to a certain extent, the hidden danger of high inventory.

A large number of shoes and clothing backlog of inventory resources themselves are valuable and occupy funds.

These funds can be used to create new value for brands, such as product research and development, marketing and so on, but the huge amount of inventory has made this part idle.

Loss of development opportunities.

Therefore, inventory has become the most difficult problem in shoe business.

Then why is there inventory? It is understood that in accordance with the normal operation of the industry, 10% to 20% of the scope is regarded as safe stock, which is also within the controllable range of shoes and clothing enterprises.

But the reality is that most of the shoes and clothing enterprises have exceeded their controllable inventory.

People in the industry say with a smile that even though all the shoe and clothing enterprises in China are now discontinued, they will only be able to sell domestic shoes and clothing sales enterprises for 3 years.

High inventory is undoubtedly a heavy burden for the development of enterprises.

Frequent trade barriers, shoe companies "going out" blocked

With the subprime crisis and the escalation of the European debt crisis, the international trade barriers against China's domestic footwear are not intermittent.

At present, the cost of raw materials and labor costs continue to operate at a high level, and the exchange rate of US dollar and euro continues to decline, and the profits of enterprises are continuously compressed.

At the same time, protectionism in the international market is on the rise again. The European and American markets are constantly improving their technical barriers. Some emerging market countries also frequently trade protectionist measures, and the threshold for footwear exports is further uplifted.

Chinese shoe enterprises will encounter trade barriers, in the final analysis, because of the price advantage.

But with the emergence of more and more trade protection measures, shoe enterprises should also realize the necessity of pformation.

Only when the advantage of price rises to the advantage of brand can China's shoe enterprises break away from this "bitter sea" and get a qualitative leap.

Therefore, it is necessary for Chinese shoe enterprises to create their own brands and produce marketable products with the needs of the target market, make full use of the excellent talent team to provide guarantee for the production, management and operation of the enterprises, and create high-quality products that can satisfy consumers' satisfaction by carefully selected design materials and modern advanced technology and equipment, and strengthen the innovative thinking concept, develop and master more core technologies so as to make them remain invincible in fierce competition.