Daphne Wants To Acquire Assets In Logistics, Which Is Called Convenience Of Its Own Business.

Recently, according to the largest footwear retailer in mainland China

International Holdings Limited disclosed that the company is in the process of acquisition negotiations.

According to Chen Yingjie, chairman of Daphne's board of directors, Daphne will acquire assets related to logistics to facilitate its own business.

In an interview in Shanghai last Thursday, he said there is an opportunity at the national level or regional level in mainland China.

Said the company

Any goal will be related to the business of the company rather than a real estate investment.

In China's retail industry, major enterprises now divide China into six to eight regions, and inland business growth has been faster than coastal cities in recent years.

Daphne

Daphne International Holdings Ltd, formerly known as Prime Success International Group Limited, was founded in 1987, primarily for manufacturing equipment in the US, Europe and Asia.

In 1990, it was seen in China's high quality footwear market with great potential. The group created its own brand "Daphne", making and selling women's footwear and becoming one of the most successful domestic brands in China. Since 1996, it has been awarded the title of best selling domestic products for many years.

At present, "Daphne" is divided into two series: "D28" and "D18". The target customers are 20 to 45 years old and 15 to 30 years old women.

In addition to its main brand, Daphne, its own brand also includes Aee, Shoebox and Du Lala (dulala).

It is also China's general agent for the brand of Aerosoles, the first brand of comfort shoes in America and Aldo of Canada.

The Chen Yingjie family ranked thirty-third in the Taiwan Forbes rich list in 2012 with a net asset value of US $990 million.

Daphne's sales in 2011 increased to HK $8 billion 600 million (US $1 billion 100 million), up 29% over the same period last year.

It benefited from the positioning of its products at medium and low prices during the current slowdown in the economy. The company's share price has risen by about 1/5 in the past year.

The company's competitors in the market include Geox in Italy, ECCO in Denmark (Ecco), Crocs in the United States, and BELLE in mainland China (Belle).