AOKANG Has A Very High Differentiation Position, And Many Brands Have A Bright Future.

As the first company to list men's shoes in China, the company is headquartered in Wenzhou.

Mainly engaged in the research, production, distribution and retail business of leather shoes and leather products for men and women, and now owns five private brands, AOKANG, Kanglong, red Firebird, beautiful beauty and Wanli Wei.

Obviously, the customer coverage is wide. At the same time, we will produce products for internationally renowned leather shoes brands in OEM/ODM mode.

AOKANG men's shoes have prominent brand advantages, and the market share is the highest in the whole country.

By the end of 2011, there were 4512 terminal channels, including 316 direct store stores, 161 independent outlets, and 4035 terminal outlets.

The positioning of dislocation competition has won broad space. From the pricing point of view, the main price in the 300-500 interval, effectively evaded the "pseudo ocean brand" competition; from the brand point of view, adhere to the local shoe industry's first brand strategy, with the Beijing Olympic Games leather supplier as an opportunity to promote and enhance the brand image with the brand promotion; from the perspective of channel layout, with the brand image upgrading, gradually shift from the focus of the three or four line layout to the two or three line, based on East China, to the rest of the country's development.

With a wide space, the proportion of the former AOKANG brand revenue has reached 60%, and the latter development will be mainly based on stable growth. The strategy of "small shops changing big stores" will also help further expand the growth space.

Other brand development will become a bright spot for the company's performance growth. As a high-end beauty and Wanli Wade, it will be expected to enter the shopping mall channels to raise gross margin, and the growth rate of Kanglong and red bird will be as high as 50%.