When Father'S Day Comes, Sales Of Shoes And Clothing Are No Match For Mother'S Day.

It is reported that June 17th will usher again.

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According to the reporter's visit, it's also a foreign festival. Compared with the busy Valentine's day and mother's day, father's Day is not popular enough. The promotion efforts of shopping malls and supermarkets are far less than that of women's day and mother's day.

Shopping promotion is not bad.

Whether it is women's day or mother's day, stores will start selling promotional advertisements half a month or even a month, with a large discount, such as women's clothing, cosmetics, jewelry and so on.

Father's day has never been the main festival, mainly after 80 and 90.

A shopping mall sales staff told reporters.

Reporters interviewed found that although many businesses have promoted sales, but the intensity is not large, mainly

Clothing, neckties, watches, belts and other conventional "father's Day" consumer goods.

For example, the men's Hall in meiliun town square has launched activities such as reducing the amount of brand clothing, giving full consumption and sending gifts.

Supermarkets also did not launch large-scale promotional activities aimed at father's day.

According to a supermarket staff, the main promotional products are bath milk, shampoo and other daily necessities.

"Obviously, father's Day is not as busy as mother's day."

The staff said that mother's day, the supermarket also organized the rose activities, but father's day seems to be nothing.

Most of the cake shops often use festivals to push the Dragon Boat Festival.

A cake shop clerk said that up to now only one or two people came to ask if there was a father's Day cake.

There is also a cold reception for flower shops.

Compared to women's day and

Father's Day is obviously not a "business opportunity" in the eyes of a florist.

Internet sellers make a big fuss

Compared to the "cold treatment" of father's day in shopping malls, online sellers have made a lot of fuss about father's day this year. The common shopping websites have begun to publicize slogans for father's day, and make various concessions.

After entering the five key words of father's Day gift on Taobao, reporters jumped out of 7 million items and hundreds of sellers' information, such as some brand men's wear, men's shoes, watches and so on.

In search of some group buying websites, the reporter noted that many businesses have played the cards of filial piety, aiming at business opportunities, and have launched the "father's day area". "In the name of the father, do you buy gifts for the most important" him "?" father's Day gifts "and other slogans are displayed on the first page of the shop. Men's wear, massage chairs, foot massage trails, watches, mobile phones and other gifts have become the most popular selling products.

Some smart electricity providers also skillfully lend themselves to European Cup business opportunities to link up with father's day to promote related T-shirts, football clothes and other commodities.

Reporters searched the recent sales volume of these stores, and found that they were all good.

A football shop sells more than 100 pieces of football clothes sold in a week.

Business format restricts consumption

A commercial commentator believes that it is related to the business form of the mall, whether it is the type of product, the brand or the number of shops in the store, and the female goods are much more than the male commodity.

Therefore, more people will choose a richer online shop to buy gifts for their father.

In addition, mother's Day is more popular in the mainland than father's day. From traditional Chinese culture, people are more intimate with their mothers, and their feelings for fathers are more implicit.