Parker Lan Di Repeatedly Exposed Unqualified Partners Kappa Kids Worried

A few days ago, both the Beijing Consumers Association and the Shenzhen municipal market supervision bureau were both detected.

After the product failed, Parker Lane (micro-blog) signed a press conference on brand signing with Kappa (micro-blog) in Beijing.

This cooperation makes people worry about the quality problem of Kappa Kids fashionable sports children's clothing brand.

Parker's children's clothes were repeatedly exposed to unqualified quality.

Repeatedly detected products failed

According to reports, a few days ago, the Shenzhen municipal market supervision bureau directed against Shenzhen city.

Supervision and spot check of product launches.

After inspection, the 43 batches of products were only "parkland" boys' small wheelset coloured short sleeved T-shirts (LTWE035303 grade fireworks 130/60 120/56 140/64) (grade 1) produced by Beijing parkland limited company. The pH value was not qualified; the baby coats produced by Shanghai Baokang Baby Products Co., Ltd. (80/48 90/52 100/56 1210113071 90/52 was the first grade sample for backup), and the saliva color fastness and pH value were not qualified.

For the unqualified products found in the sampling inspection, Shenzhen market supervision and Administration Bureau said: because infants and young children are easy to suck clothes, harmful molecules and heavy metal ions in dyestuffs will be absorbed by infants and young children, which will cause the dye to be inhaled directly and cause harm to the health of infants and young children.

The pH value is the safety index of textiles. The pH value of human skin surface is weakly acidic. If the pH value exceeds the standard, it will destroy the barrier of human body surface to resist disease, and easily cause skin scratching and other inflammation.

In addition, the results of the comparative test of Baby Garments released by Beijing Consumer Association recently showed that the color fastness index of LPTE095601, which is produced by Parker Land Limited company of Beijing, is not up to the national standard.

The "poison" of children's clothing lurks the whole industry chain.

In terms of buying clothes for children, many parents are not afraid of spending money, but they are afraid to spend money to buy unqualified products, because the harm of children's clothing is too great.

Liu Liangyu, a child Rescue Committee of the China Association for social work, pointed out that the incidence of children's diseases and poor children's products accounted for over 5%. Especially in children's clothing and infant clothing, formaldehyde exceeded the standard to become the biggest killer, and the use of environmental protection products did not lead to some children's clothing flowing into the market, which contained toxic substances and posed a great threat to children's health.

{page_break}

AQSIQ revealed that the state spends a lot of money every year on supervision of children's clothing.

Unfortunately, there are a lot of unqualified products in the annual sampling results.

Lining announced the end of three years of strategic cooperation with paramount.

According to public information, Parker lane has also worked with Lining for three years.

However, Lining announced early this year to end the strategic cooperation with Parker Blue's children's clothing products, and authorize the brand of children's clothing exclusively to a company in Tianjin in the next ten years.

For three years of cooperation expired, Lining has changed partners.

Nan Peng, director of Li Ningxin's business development project department, explained that "cooperation with paramount has failed to achieve performance expectations because of differences in management cognition between the two companies."

He also pointed out that "Paramount is an independent company and our management intentions can not be implemented".

Bosideng quit children's wear area

However, as many garment and garment enterprises poured into the field of children's clothing, Bosideng, who was involved in children's clothing industry last year, decided to quit.

In order to reduce its dependence on down garments, Bosideng actively expanded children's clothing business in recent years, hoping to become a multi brand carrier.

However, Bosideng adjusted its business structure in March this year to withdraw from some of the smaller non down businesses, including the sale of children's clothing business for only 1 years.

Bosideng has not explained too much about the reasons for leaving the children's clothing market, but it can be seen from the data that the turnover of children's clothing in the first half of last year was 48 million yuan, accounting for only 2% of the turnover in the group period.

"It is difficult for us to speculate on the reasons for Boston's abandonment. It may be a choice of the direction of the group's business, or maybe it is not optimistic about the future of children's clothing industry."

Zhu Meng, a clothing industry analyst and a strategic advisor of the strategic planning company, said.

Kappa join hands with parkland to enter the fashion sports children's wear industry.

Kappa join hands with parkland to enter the fashion sports children's clothing industry.

In June 5th, Kappa China and Parker in Beijing held the theme of "Soul Color So Fun heartbeat joy unlimited" brand signing and new product launch.

This marks the debut of the two brand of Kappa Kids, a fashion sports children's brand.

At the meeting, chairman and CEO Chen Yihong of China trend (Group) Co., Ltd. jointly launched the Kappa Kids signing button with Luo Jianfan, President of Beijing parkland limited, announces the birth of Kappa Kids fashion sports children's wear brand.

Children's clothing has been recognized as the last profitable piece of cake in the last few years.

The children's wear market has always been relatively small in the clothing industry. But under the objective conditions such as baby boom, the third baby boom and the gradual birth of children after the 1980s, the children's wear market is gradually rising.

Perhaps Kappa enters the children's clothing industry is to see the huge development space of children's wear market, and then starts the children's clothing brand strategy.

However, Kappa China has chosen to be repeatedly engaged in strategic cooperation in the field of explosive quality unqualified children's clothing brand Parker, and whether its product quality and market prospects are optimistic remains to be verified in the future.

The market structure of children's wear in China is still unknown.

According to the data, there are about 400 million children aged between 0 and 16 in China. About 0 of them are 0 to 10 years old, and the demand for children's clothing is about 2 billion 300 million per year.

So some people say that the children's clothing market in China is just like the bright smiling face of children, ushering in the rising sun.

In short, as the consumption power of society begins to shift to the next generation, the heat of Chinese children's clothing market will undoubtedly continue for a long time. At the same time, the competition between international children's wear brand and local children's wear brand, professional children's wear brand and clothing children's wear brand will also be more intense in this field.

In the face of many opportunities and challenges, children's clothing brands, which still have a long way to go on the road of development, still need to invest more in brand building, and strive to cultivate children's clothing brands recognized by consumers in a short time.