Guangzhou Has Formed 10 Major Business Circles, But Its Brand Differentiation Is Not Large.

Recently, the Guangzhou Academy of Social Sciences released Commerce and trade in Guangzhou The development report (Blue Book) pointed out that Guangzhou has formed 10 major business circles, while Tianhe Road business district ranks first in the 10 largest business circles, and will merge with the Pearl River new town business circle to form a super business circle in the future.

The article points out that at present, Guangzhou has formed 10 main business circles including city level business circle and regional level business circle. They are Tianhe Road business circle, Beijing Road commercial circle, upper and lower nine business circles, Ring Road East Road business circle, Dongshan business circle, Jiangnan west commercial circle, Pearl River New town business circle, Baiyun New City business circle, Guangzhou Avenue North business circle, Panyu business circle.

Brand store

The article also points out that at present, there are widespread problems in Guangzhou's commercial circles, such as the high concentration of commercial outlets and the aggravation of homogeneous competition, which is likely to lead to excessive competition among businessmen. According to the survey results of Tianhe City, Zheng Jia square, friendship Zhongjia store, Guang Bai Zhongyi store, Tai Koo Hui square and Wan Ling Hui square, 470 samples were collected. Clothing brand The brand overlap rate is 41.49%; the 126 one. Shoes brand The brand overlap rate reached 41.27%; the 48 cosmetics brands, the brand overlap rate reached 45.83%.

The article also predicts that with the opening of the subway, it will accelerate the formation and development of a number of new business circles, such as Whampoa's great sandy land, Zengcheng Xintang and so on. And some nearby business circles, such as Tianhe Road business circle and Pearl River new town business circle, are most likely to be merged into a larger business circle, thus forming stronger core competitiveness and influence and radiation force.