Internet Marketing Prevailed In China For The First Time.

According to people familiar with the matter, the focus of this legislation is mainly on the access and definition of the main body of network operators.

Whether or not to levy taxes, virtual commodity trading norms, cross border network pactions regulation, platform operators supervision, network promotion norms, network consumer disputes jurisdiction and so on.

The embarrassing situation that caused the chaos in the domestic electricity business field is hopeful to end.

12, reporters learned from the China electronic commerce research center that the regulations on the regulation and regulation of online commodity trading and services, which were launched by the State Administration of industry and commerce, have been included in the "two class legislation" plan of the State Council.

Whether the Internet shops are paying close attention to tax collection and network promotion regulations become the focus of legislation.

This means that the more intense electricity price war is expected to converge, and the industry will develop more orderly.

At present, a comprehensive e-commerce supervision law and regulation has not yet been introduced. The blank of the law also makes the e-commerce market always exist in a state of low threshold and mixed up.

The industry generally believes that corporate self-discipline is only a soft standard, and the market has been waiting for the introduction of relevant laws and regulations.

At the previous research meeting of the legislative work plan, the State Administration for Industry and Commerce held that the legislation was based on the "Interim Regulations on the management of Internet commodity pactions and related services" (that is, the new regulations of online stores) which had been heated before. The regulations were implemented in nine aspects: market access, credit system construction, consumer rights protection, case jurisdiction, online intellectual property protection, emerging formats, cross border pactions, Internet misconduct and spike killing.

According to people familiar with the matter, the focus of this legislation is mainly on the access and definition of the main body of the network operators, whether the network operators are taxed, the norms of virtual commodity pactions, the supervision of cross border network pactions, the supervision of the platform operators, the promotion standard of the network, and the jurisdiction over the consumption disputes of the network.

Among them, "

Whether or not to levy taxes and "Internet promotion norms" is the hot topic in the industry.

In the industry view, after the promulgation of regulations, it may be able to curb vicious competition caused by electricity price war, and most operators in the industry can develop healthily.

Analysys International analyst Chen Shousong believes that the introduction of the policy may also have a positive impact on online trading of financial products.

"The management of virtual goods, especially the management of financial commodity pactions, will have a large market scale once it has a mature mode."

Yan Qiao, head of Tmall public relations of Alibaba group, also said that the introduction of laws and regulations on e-commerce supervision is a good thing for the whole industry.

"After having laws to follow, it will play a positive role in the standardization and sustainable development of the industry itself."

In fact, the relevant departments are right.

Guidance and norms for development have always been available, and relevant regulations and opinions have also been promulgated.

For example, some opinions on accelerating the development of e-commerce, Interim Measures for the management of online commodity pactions and related services, "guidance on promoting healthy development of online shopping" and "non-financial institutions' payment service management measures", are lacking in comprehensiveness and maneuverability.

Compared with the previous period, the regulations on the regulation and regulation of online commodity trading and services, which have been included in this year's "two kinds of legislation" plan, cover many segments of the e-commerce market.

It not only includes B2B trade, C2C and B2C online retail and bulk commodity electronic pactions, cross-border e-commerce and other more mature e-commerce mode, but also includes O2O network group buying consumer, mobile e-commerce, virtual commodity trading new mode.

There are also industry experts speculate that the policy may start with large enterprises.

This means that many web stores will be the main monitoring target.