There Are Three Ways To Develop Clothing In Zhengzhou.

Zhengzhou women's pants industry has made a big move:

The new coat was unveiled in autumn and winter.

"Chinese women's trousers look at Henan and Henan women's trousers look at Zhengzhou" has become the consensus of the Chinese clothing industry.

One of the three giant women's trousers in Zhengzhou has made such a move, which has caused a great shock in the industry.

What does Zhengzhou women's trousers go into?

change

Zhengzhou women's trousers enterprises test water to make a coat

On the evening of June 12th, the autumn and winter new product conference was held in the Ya Li Da Industrial Park.

Unlike in the past, the debut of this new product has become one of the biggest highlights.

In the dynamic music, the models slowly came out, and the autumn winter jackets, such as windbreaker and down jacket, were displayed one by one.

Wang Pu, assistant director of Ya Li Da Clothing Co., Ltd., said that the jacket was nearly 100, and was designed in collaboration with the Korean professional team.

Starting from this conference, Ya Li Da will lead Zhengzhou women's trousers to the road of serialization.

In this regard, the public is thinking of Lee, this does not mean that you can wear Zhengzhou women's pants enterprises launched a series of women's clothing?

In fact, as early as the beginning of this year, Ya Li Da began to try to put on the upper garment in some larger stores in Zhengzhou.

At the beginning of May, reporters in Manhattan's Ya Li Da store had seen that summer T-shirt was more than 200 yuan, and the style and the handle were pretty good.

Wang Pu said, this is also a good attempt made by Ya Li Da, the sales situation is good.

For the pformation of the brand positioning, chairman Zhao Sunli said that under the current development situation, the apparel industry's product serialization is "going with the flow" and "coming to life".

For the upper garment, the attitude of "Ya Li Da" is "do not do it, do it best."

Statement

The rent has increased by 50% in 3 years, and the company is looking for more profit points.

At the press conference, many people uploaded the pictures to micro-blog, which immediately caused a sensation.

Some people say that Zhengzhou's only big business of women's trousers is completely occupied.

It is also said that this is the performance of women's trousers industry.

Why did Ya Li Da do this?

In the face of your doubts, Wang Pu said that in the past two years, the economy has developed rapidly, and the pressure of terminal operation is relatively large.

In 3 years, the rent increased by 50%, and the labor cost increased by 40%. All these require the garment industry to seek more profit margins, and the brand operation has greatly improved the popularity.

In fact, the garment industry will upgrade every 3 years.

"In 2003, the industry mainly engaged in channel pformation. In 2005, it entered the store. In 2007, it shifted from a single product to a full range of products."

He said.

But the trousers series is still the core competitiveness and the "fist product" of Ya Li Da. The highlights of this conference are still trousers, and the new women's trousers of this time show up to 150.

The clothing industry has not done well for two years, and Ms. Li, who represents the men's clothing brand near Shanghai, feels deeply.

"Labor costs rise more strongly, working 6 hours a day, 1200 yuan a month plus commission, and have not recruited salesmen for a month."

She said.

In her view, on the one hand, the coastal cities now have relatively high wages, and they are very willing to work in coastal cities. With the increasing number of single children, the labor force has been greatly reduced. On the other hand, the rapid development of the third industry in Henan and the presence of enterprises such as Foxconn also make labor power more scarce.

Future

There are three ways to develop garments. What kind of clothing will Zhengzhou women's trousers enterprises choose?

What is the future trend of Zhengzhou women's trousers? What is the trend of the future? Is it really the end of the race for women's pants? Is this something that many people care about?

Leading show

Song Xiaodong, general manager's senior assistant, elaborated on this topic on micro-blog.

In his opinion, any single product will subdivide many categories.

For example, as early as 10 years ago, people wash their faces and baths as a towel.

Jliya told people to wipe their sweat with towels, baths and bath towels to change people's way of life.

Similarly, women's trousers are divided into bottompants, jeans and so on.

If women's trousers can be subdivided, when people attend the party, they will know what kind of trousers they should wear and what they wear when they attend the fashion activities, which changes the idea that trousers are used to match their jackets. This is also an innovation.

Once successful, it will be a precedent.

"The development of Zhengzhou women's trousers, I think we must first embrace the group to develop the category, and then start variety diversification.

This is also a way out, not necessarily serialization. "

He feels that the competition pattern of making series products is too complicated.

Some consumers asked, in the food industry, after the master chef did instant noodles, the drinks were also well done. Why can't Henan women's trousers go the way of serial development?

"A single product wants to be bigger and stronger, and the road to serialization is the way to go."

"

Ding Yan, editor in chief of the magazine, thinks that women's trousers have developed to a certain stage and need leading enterprises to do such things.

This is good for industrial clusters.

Now the Henan women's trousers second echelon "women's pants, small three Dan" has also come out, still can lead the Henan women's trousers forward.

In Wang Pu's view, there are three ways to develop garments. One is to insist on doing well in single products, the other is to follow the route of women's clothing series. The third way is to wear men's clothes and trousers in parallel. The third way is to develop women's clothing.

Many women's trousers industry in Zhengzhou are also quietly upgrading their products.

At present, Al Li is still sticking to the first kind.

As for the proportion of future jackets, it is not yet known, and is still in the trial stage.