2012 How Will Fabric Companies Survive?

Status survey:

Question 1: what is the internal and external sales situation of enterprises in the first half of this year?

Question two: what do you think are the main factors that affect the market?

Question three: what are the Countermeasures of enterprises in the face of the current market environment?

Question four: what will you predict the trend of the market in the second half of this year?

Question five: what are the plans for enterprises in the second half of the year?

Under the influence of many unfavorable factors such as increasing labor costs, fluctuating raw material prices and rising RMB exchange rate, from the national macro policy to the relevant adjustment of the industry, they are concerned about the survival status of textile enterprises, and have given support in many aspects.

Enterprises themselves have also made efforts in pformation and upgrading, channel development and positioning.

In the process of "save and save ourselves", we always pay attention to the development status of fabric enterprises.

General manager, Fujian Haixing Mstar Technology Ltd

We believe that the main factor affecting the market is the reduction in orders at home and abroad.

The main product of the company is TM, which is jointly developed by Haixing Mstar Technology Ltd and the US DuPont Co, and has been authorized by DuPont Co to be a new type of biomass fiber. It is a high-tech product developed by the national "12th Five-Year plan".

Schloss has been formally commercialized in January 2012 and has won the favor of many brands including seven wolves, PERRY, ELLIS and many other brands.

The use of Sorona polymers derived from plant renewable resources and special clean production technology from DuPont Co is the perfect combination of biotechnology and fiber technology. It is also the only available biomass elastic short fiber in the world at present.

TM can be blended with cotton, wool, silk, linen, viscose, Tencel and other textile materials. It not only retains the performance of the original material, but also adds a soft and comfortable wonderful experience.

Its birth completely rewritten the history that elastic short fibers can not be used to produce textile yarns, and created a new era of non spandex elastic fabrics. It is a revolutionary change in the textile industry.

In the face of the current market environment, the company launches the series of products, expands the new application field of SHS, improves the product service system, especially the pre-sale technology service of the products, makes use of the advantages of its own one-stop development, improves the service ability and level of the customers, and further increases the intensity of market development.

With regard to the market situation in the second half of this year, enterprises will further expand market development efforts, including visits by key customers, and expand media publicity. In addition, we will also participate in famous exhibitions at home and abroad in August, such as the US, September Paris and October Shanghai, in order to expand channels.

Deputy general manager Wu Tao

In the first half of this year, Jiangsu Dan Mao textile is still dominated by foreign trade. Influenced by the domestic and international economic situation in 2012, the market prospects for exporting products to Europe and the United States are not very optimistic.

At present, Chinese fabric enterprises need to face the influence of many factors, such as price fluctuation of raw materials, increasing labor costs and rising RMB exchange rate, and the price advantage of domestic enterprises is weakening.

It can be seen that the production of low-end products in the world is gradually turning to India, and the high-end products have returned to Europe. This trend began to appear and became more evident last year.

In the face of the current market environment, in addition to continuously improving the advantages of product development, Dan Mao also adjusts from the service mode and rapid response to enhance his competitiveness.

For example, we will set up product development plan for old customers, and provide better delivery time and better price, so that customers can save time and effort.

Of course, such preferential conditions, enterprises are only open to long-term cooperative customers.

The reason for choosing this is also very simple. Enterprises offer customers convenience and convenience, and also want to get the return of customers' orders.

For the market situation in the second half of this year, the survival pressure of enterprises is very large, and the supply of market exceeds demand. Enterprises can only win quickly, survive in the new and concentrate on the market.

In 2011, the sales volume of Dan Mao fabric exceeded 8 million meters, which is a great surmounting of the enterprise since its establishment. In 2012, we set a goal of 9 million 200 thousand meters. Since the beginning of the year, the factory of Dan Mao has been overrunning.

In addition, the current company's product profit is maintained at around 18%~20%. Although the production cost has been greatly improved, the profit margin of the enterprise is very considerable. Therefore, enterprises will increase the development of differentiated innovative products. Dan Mao's "danmao bullet" series is the best proof.

Jiang Zhengjun, general manager of Shanghai Huaxing printing & Dyeing Co., Ltd.

In the first half of this year, the domestic and foreign sales situation that the enterprises felt was that domestic customers placed orders very cautiously, the order quantity was small and unstable, while the foreign customers' enquiries were reduced.

It is understood that at present, most of the printing and dyeing enterprises around our company are in a state of loss, and there has been a rare grim situation in the past more than 10 years.

At present, the main factors that affect the market are many, the cost of raw materials and labor is increased, the international economy is stagnant, the cost of environmental protection has risen sharply, and the interest of financing has reached over 20%.

The state's financial policy for small and medium-sized enterprises has not really landed, so that enterprises can not enjoy it at present.

We are medium-sized enterprises, large enterprises and small and micro enterprises supporting policies are not stuck.

Facing the current market environment, enterprises should increase the intensity of order development and benefit from environmental protection and other aspects.

Next, the company will invest 400 tons of sewage reuse facilities to design, and our water reuse facilities will also be completed one after another to achieve more than 35% water reuse.

In the second half of this year, we believe that the market situation will continue to be very difficult, because the international economy will not improve in the short term, and the competition in the domestic demand market is becoming more and more intense.

In the second half of this year, enterprises will take part in some exhibition activities actively in developing the market, increase the intensity of order development, continue to increase the input of reclaimed water, and reuse the dyed water.

We believe that with the reduction of sewage charges and the increase of production capacity, the efficiency of the company will also be better.

Shanghai

Chai Fangjun, President of limited company

In the first half of this year, enterprises felt more and more cautious about selling inside and outside the market.

Global 2011~2012 winter time is very long, 2012 of the spring is very short, resulting in spring clothing inventory, clothing companies are particularly cautious.

The increase in labor costs has resulted in increased cost of raw materials and increased human cost advantages in Southeast Asian countries, resulting in the loss of orders in many textile enterprises in China. The US dollar continues to depreciate, and the appreciation of the renminbi continues to rise, causing all costs to increase.

In the face of the current market environment, enterprises have personalized quick response customization mode to offset the cost increase, and the development cost is not high, but the products with competitive advantages compared with the European same level products, standardization operation improves efficiency.

For the market situation in the second half of this year, we believe that the market trend will continue to be conservative.

In the second half of this year, enterprises will continue to focus on jacquard products and expand the market.

Huang Guanhua, executive director of Xu Rong Group

Wu Xiujian, deputy general manager of Fujian Longfeng Textile Technology Industrial Co., Ltd.

In the first half of this year, foreign sales accounted for 25% of the total sales volume of Longfeng and 75% of domestic sales.

In the face of the current market environment, the sales volume of Longfeng is relatively stable, on the one hand, because of the high quality products, at present, more than 30 varieties of Longfeng have applied for the national patent, while the product positioning is more precise, most of the products are middle and high-end; on the one hand, because of the stable customer source, Longfeng every year two times to visit customers, including the chairman of the board, the staff will actively listen to customers' opinions.

In addition, the comprehensive advantages that enterprises have accumulated over a long period of time is also a magic weapon to deal with unfavorable market factors, including hardware equipment, from marketing to production and research and development of a full range of system management mode, from Taiwan, Japan and other places to engage technical consultants, and closely cooperate with domestic professional institutions and so on.

In 2012, the aim of the enterprise was to open up the North China market and expand the business outlets. The current market is mainly concentrated in the south of Shengze.

Digital perception 2012

In 2012, under the more complicated macroeconomic environment, the textile industry generally slowed down.

First is the slowdown in production.

In 1~4 months, 36 thousand and 700 Textile Enterprises above Designated Size reached 1 trillion and 677 billion 58 million yuan in total industrial output value, an increase of 13.11% over the same period last year. The growth rate dropped by 17.43 percentage points over the same period last year. The industrial sales value reached 1 trillion and 632 billion 589 million yuan, an increase of 12.71% over the same period last year, and the growth rate dropped 17.62 percentage points over the same period last year.

Among the major categories of products, the output of chemical fiber raw materials, fabrics and clothing increased by 13.09%, 12.83% and 7.75%, respectively. The growth rate decreased by 2.23, 2.74 and 5.75 percentage points respectively over the same period last year.

Followed by the growth rate of domestic sales fell.

1~4 months, textile enterprises above Designated Size realized domestic output value of 1 trillion and 375 billion 482 million yuan, an increase of 14.82% over the same period last year, down 17.52 percentage points from the same period last year.

Again, the downward pressure on exports.

In 1~4 months, China exported 71 billion 3 million US dollars of textiles and clothing, an increase of 1.07% over the same period last year.

Textile exports amounted to $30 billion 733 million, an increase of 0.15% over the same period last year.

The decline of export volume is characterized by the lack of price growth and the negative growth of export volume.

In 1~4 months, China's textile and clothing export prices increased by 3.38% over the same period last year, an increase of 17.91 percentage points from the same period last year, while the number of exports decreased by 2.23% over the same period last year, an increase of 6.97 percentage points lower than that of the same period last year.

1~3, the three largest textile and apparel market in Europe, America and Japan dropped 6.55% from the global textile and apparel market year-on-year. The growth of international demand has been weak for a long time.

The demand of developed countries has decreased, and the textile industry of China's emerging economies such as Southeast Asia has also declined. For example, 1~4 months, China's exports of ASEAN's textile products increased by 59.66 percentage points year-on-year.

Fourth is the decline in corporate efficiency.

In 1~3 months, the total profits of textile enterprises above Designated Size amounted to 53 billion 704 million yuan, down 1.77% from the same period last year, and the growth rate was 55.34 percentage points lower than that of the same period last year. The profit margin of sales was 4.5%, down 0.66 percentage points from the same period last year, and the deficit of Enterprises above designated size was 19.67%, and the amount of losses increased by 120% over the same period last year.