"First Consumers, Then Agents" Become New Brand Channels For Agents.
Kong Honggang was 8 years ago.
Saint David's men's wear
A loyal consumer, and today he has become the general agent of St. Kong Honggang, Shaanxi. His experience clearly reflects the concept of "making consumers first and acting as distributors".
"I used to be a consumer of Saint West men's clothing, and I like its design and quality very much.
So when I want to do
clothing
When dealing with business, the first thing that comes to mind is that you are most familiar with and like brands.
Naturally, I became the agent of Saint West. "
As a matter of fact, many agents have the same way of acting as Kong Honggang to become a brand consumer before becoming an agent.
Ma Liping, an agent who has just started a year, said: "I have always been fond of buying clothes in Jiangsu. I went to work in Jiangsu last year and found that there was no sweet shop in the shop, so I moved the idea of brand agency."
This channel is particularly important for just starting agents.
Because the beginning agent is not familiar with the agent brand system process.
brand
They do not have mature experience and unique vision. Therefore, they often choose the brand that they or their friends are familiar with and prefer, from consumers to agents.
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