Underwear Agents Need To Know All About Themselves.

As the saying goes, "men are afraid of going wrong, women are afraid to marry wrong men".

Current

In the industry, the way of acting is still the absolute mainstream. Therefore, as an agent, how can we choose a satisfactory brand to act as an agent?

Agents should be "confidant".

Many agents complain that it is too difficult to cooperate with a good manufacturer: if you choose a big manufacturer, or you already have a "famous owner", or the big manufacturers "big bully", not only harsh conditions, low profits, but also "illegal" behavior, often find some excuses not to fulfill their commitments; if you choose small factories, the profit is higher, but the risk is too great.

What is more, if some fraudsters are confronted with the advance payment, the manufacturers may not know where to go.

The root of this situation is that agents do not know themselves clearly, nor do they know what manufacturers they need to choose.

The key factor to solve this problem is "bosom friend" and understand what kind of business it is and what kind of needs it has.

The "confidant" of agents is reflected in the following aspects:

First, identify your goals.

If you want to have a plan, are you pursuing short-term interests or long-term interests? This determines how many brands you can operate.

If we want to pursue the long run, we should consider choosing one or several big manufacturers with strong strength, because the interests of these manufacturers are more stable and long-term, and the business risk is small, so we can not just take immediate interests, but should combine short-term interests or long-term interests to pursue the best interests of the two.

If it is short-term interest, which product will be made by which product is profitable, this business philosophy is popular in recent years, but in recent years, this business philosophy has been gradually withdrawing from the market because of its adverse impact on the healthy development of the agents.

Second, know your strength.

The strength is different. The conditions for choosing the other side are different.

This includes whether the agent is the new force in the local market, or the old business that has been in operation for many years; whether it is through the mainstream sales channel or the secondary sales channel; whether it is an agent with strong market regulation ability or a small and unimportant agent.

At the same time, we must make sure that we have a "right match" for our own capital, and only have a definite goal to find the suitable agent manufacturer.

Third, determine your market positioning.

Is it a middle and top grade product, or a general low-grade product? The consumer group is a close-up consumer, or an ordinary mass consumer group.

Only when the agent knows his position, can he find a suitable agent manufacturer.

Fourth, recognize your strengths and weaknesses.

Only in this way can we foster strengths and circumvent weaknesses and shorten the length of development, and choose the appropriate agent manufacturers to lay a solid foundation for winning the market victory.

The advantages and disadvantages of agents include: experience, marketing, sales, management, network resources, personnel quality, local relationship network and so on.

The more sober the agents know themselves, the more likely they are to find a suitable agent manufacturer to protect their health and sustainable development.

Agents should "know the other".

Yes

Manufacturers are upstream suppliers, partners and strong supporters of market development. Manufacturers' behavior directly affects the interests of agents and terminal retailers.

Rather than in the days to come, it is better to choose a good partner from the beginning because of all kinds of irresponsible behaviors of manufacturers.

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So what is the standard of good manufacturers? I want to see from the following aspects:

1, strength certification:

The more unnamed enterprises, the more important the strength certification is. Otherwise, the manufacturers are going to "shut, stop and turn" halfway. The agents will not only have their investment in the air, but also a lot of problems such as warehouse inventory, due rebates and so on.

The following aspects should be authenticated.

(1) enterprise scale and capital strength: knowing the number of factory staff and building of factory building, we know the strength of the factory.

Enterprises are large in scale and strong in capital. The manufacturers' capital chain is relatively stable, and their ability to resist risks is enhanced.

Product situation: through the understanding of the product quality and length and width of the product line, the sales situation is generally known.

The product quality is mature, the enterprise must have the scientific product mix, the different season has the different product to be able to sell, the different brand needs the different packing, satisfies the consumer's different demand.

Advertising publicity: manufacturers of various types of advertising investment and promotional programs, and so on, the reputation of large manufacturers is much higher than small manufacturers, advertising investment is also many.

2, reputation survey:

The choice of a business partner is like getting married and looking for an object. A beautiful woman who regards marriage as a child's play will bring her husband to a top green hat. The handsome man with a bad mark will probably be a reluctant man. What matters is whether he is sincere, whether he has credibility or not.

1. Promise to cash in: whether the manufacturer's promise to return goods is timely, rebate, and whether the reward is punctual; whether there has been any product quality problem, whether it has been actively responsible for it; whether the return promise can not be fulfilled directly causes losses to the agents; the rebate reward delays too long, indicating that the internal business statistics and sales settlement management are chaotic, and it is better for such an enterprise not to advance funds for promotion.

2. Stability of personnel: frequent turnover of personnel. Frequent turnover of salesmen (especially middle and high level) indicates that business operations are extremely unstable and many problems will become unsettled.

(3) the first purchase quantity suggests: whether the factory's first purchase quantity is reasonable or not, and the manufacturer really wants to do the market in a down-to-earth manner, it should be responsible for the agent. The first purchase quantity requirement should be practical, and there is a corresponding distribution promotion plan.

(4) cooperation Sincerity: has the manufacturer voluntarily proposed the area and time limit of the agency, whether it has concealed other agents that have been developed but not done well?

Contract culture: whether we should pay attention to contract culture, such as manufacturer's payment method, quality assurance, rebate settlement period, manufacturers' behavior of tracing, collecting evidence and sanction, etc., which are easy to cause manufacturers' disputes. A sincere and reputable manufacturer will pay great attention to it and solve it well.

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3, market capacity:

Sales status: understanding the market performance of other enterprises in the other regions: the specific sales situation, price system, factory input personnel, advertising fees and so on.

It is also necessary to understand the current sales area, the unsalable area and the unstarted area, to see if the products are really suitable for the region; whether the product series is perfect, whether there will be a good season and the lack of diving in the off-season?

2. Advertising input plan: the advertising input plan and input performance of the manufacturer to the market; when and where and under what conditions to advertise in what way, it is better to require the manufacturer to provide written advertising plan.

The quality of marketing personnel: whether or not the salesmen of the factory have received professional training in the system, and whether the marketing personnel are clear about the characteristics of the products and brand characteristics of the factory, and whether the marketing personnel fully understand the local market and competitive products before they talk about their cooperation with the agents, and whether they have specific plans for the development of the local market, including:

Which product is the first choice product? Why?

What are the factory price, wholesale price, supermarket price and retail price? Why?

When do we shop in that way? How do we view the sale of goods on credit? Do we ignore the interests of agents, encourage customers to sell goods on a large scale?

How much manpower does the agent require?

Agents do not act well.

Agents are hard to develop, and the number of successful agents has benefited from manufacturers' support, and a number of agents have been killed in the hands of manufacturers.

The trade of the manufacturer is likely to change the fate of the agent directly. At the beginning of the cooperation, the reputation, strength and market ability of the manufacturer will be twice the best for the future business.

Don't worry that the manufacturer will think you are "too many things" and find other targets. Unless the salesperson is forced to sell the client immediately, the manufacturer will welcome the customers who have the brains, the market knowledge and the rigorous and responsible work.

It is the real buyer who is critical, and the manufacturer understands this.

4, the way to understand the truth:

To truly understand the "know one" of a factory, it can be summed up in four words: hope, smell, listen and cut.

Wang: look at the brochures of the manufacturers; look at the factory building, the factory's products, and the advertisement of the manufacturers.

Wen: through his own professional sense of smell, understand the product's sales and advertising input in other regions.

Q: ask the manufacturer representatives, ask the peer agents, ask the other business personnel in the same industry to evaluate the brand.

Cut: actually in-depth understanding of the enterprise, and truly feel the whole situation of the enterprise.