Yang Junneng: Twenty Years' Struggle History Of Capable People In Clothing Industry

Yang Jun can be a Sichuan native. He speaks and acts in a relaxed atmosphere of the northerners. After nearly twenty years of hard work in the fashion industry, he has become a leader in the clothing industry of Shenzhen.

Twenty years ago, Yang Jun had a steady and leisurely job in his old home in Sichuan.

But Yang Jun's insecurity was unable to satisfy this steady life. After some internal struggles, he resolutely resigned from his hometown and came to Dongguan, Guangdong.

At first, the hard work was hard, but it did not stop Yang Jun's determination and courage to work hard.

Two years later, Yang Jun became the director of the factory and managed the clothing factory with nearly 1000 employees.

In July 1992, a large silk enterprise group in his hometown asked Yang Jun to return and let him take charge of the group.

Production and import and export business.

Yang Jun has made great progress in the import and export business of the company through his experience in the clothing industry and the sensitivity to the market.

After making some achievements, Yang Jun could choose to go south again.

In 1997, he came to Shenzhen. At that time, "opreno" was a start-up company with only 15 people. Yang Junneng looked forward to the development of the new company and wanted to join it. But many friends did not understand it and persuaded him to give up such an idea.

During his six years as deputy general manager, he was fully responsible for production management, market development, product marketing, personnel and planning.

In the tireless management of "euro", Mr. Yang can bring his management and management to the extreme: at the Beijing Expo in 2000, the company signed more than 80 agency contracts at one go, creating a miracle of the clothing industry in Beijing fair. In 2002, "oproso" has opened nearly 200 stores and counters in various provinces and cities nationwide, and the sales performance of the company has climbed steadily.

In his career as a professional manager, Yang Jun can exercise his own skills: seize the crux of the problem, prescribe the right medicine and solve the problem.

In 2004, Yang Jun was able to serve as director, vice president and consultant in eight fashion companies. He helped three serious loss garment enterprises to win the losses and get out of the predicament.

In this regard, Yang Jun can say: "I like to go to a loss, difficult business of garment enterprises, not to figure out how much money they earn, help enterprises solve problems, create a brand, turn losses into win is interesting, only a sense of accomplishment."

The accumulation of experience in practice enabled Yang Jun to have his own theory of management.

Also gradually gained fame in the clothing industry.

He was specially appointed to teach the "brand planning and promotion" course in Career Technical College, Shenzhen:

There are many professional theoretical articles on the ten major circles of industry and how to resolve the ten major circles of the clothing brand industry.

Many years of clothing industry experience and hard work, regardless of money or experience, Yang Jun can have their own venture capital.

In 2003, Yang Chun founded his own company with the support of his wife Li Mie. In view of the weak features of winter clothing in Shenzhen market, Yang Jun can see the market prospect of Shenzhen winter clothes.

In the process of opening up the market, Mr. Yang can lead his team to develop nearly 1000 winter clothes, down and cotton style, for nearly 100 garment enterprises to choose the OEM for free.

After three years of unremitting efforts, the company has produced nearly 100 companies this year.

Products, orders are full.

In August 2006, Yang Xi company has set up nearly + provincial offices in the whole country. Apart from distributing "super thin and tailored feather", it also sells many accessories such as zippers and "wool inner liner", and has a good market prospect.

Yang Junneng's success is won in two aspects: first, the so-called character decides destiny, and Yang Junneng, who is uneasy in nature, does not stick to his stable life. Instead, he has been seeking, from Sichuan home to Dongguan to Shenzhen.

Two, accumulate thick and thin.

Yang Jun didn't invest blindly at the beginning, but quietly grew up in the professional manager's career for several years, constantly diagnosing the industry's enterprises, and gradually accumulating his thinking and Research on the market in the process of solving difficulties.

When Mr. Yang was able to set up his own company, we found that he was well prepared for both capital and experience. Today, the success of the company is quite logical.