The Era Of E-Commerce: The Era Of Crossover Between Civilians And Fashion Designers

Nowadays, the clothing e-commerce has suddenly become a new force in the traditional retail situation, which has become the mainstream business choice of many brands and enterprises.

However, people soon discovered that the expansion of new businesses by means of electricity providers is not as simple as it may be.

Sometimes it will go in with excitement, but eventually it will go away.

In fact, development

The core principles of retail industry are still those traditional retail concepts: customer demand centered, product oriented, competitive differentiation as the core and core value shaping as the mission.

But in specific implementation, the brand of electric business may be faster, more flexible, and more focused.

For example, taking product promotion as an example, traditional enterprises practice "get bonus points through addition". First, advance product planning and development process, combine supply chain capability to make a stock, then according to market intelligence, on this basis, through product selection, ordering, FAB, Chen column, visual display, terminal operation and many other links, the product selling point will fully cater to the needs of customers.

And if an electric business enterprise operates in such a way, it is obviously not fast enough, nor is it flexible enough.

The essence of the electricity supplier is the channel. The distance between the channel and the customer is shorter, the communication is more effective and fast, there are a lot of detailed data support behind it, and it can study the customer's consumption path, and make the relationship between the customer and the competition more intuitive and simple, and the opportunity cost is relatively lower.

Therefore, with the above advantages, the operation mode of clothing business operators is more targeted and guided by customers.

At present, in the more successful way to guide customer demand, there are two types of enterprises, one is the international brand like Chanel and Gucci.

Popularity, designer influence and product style lead the trend of high-end customers and clothing. The other is H&M chain brand, which guides the consumption demand of large market through a large number of direct terminal terminals, fast parity fashion products and cross-border cooperation with many famous teachers for nearly 10 years.

Fortunately, China's apparel brand online retail brand is also beginning to use the "complementary advantage principle" of the famous teachers combined with cross-border cooperation channels.

Recently, online Tonlion brand has launched a new product with the famous Chinese designer Wu Xuekai, cross border Juhuasuan, and its new product will also be launched in Juhuasuan in early May.

The attempt of Chinese clothing business enterprises is obviously positive.

The brand has the influence, the overall operation ability, combined with the design master's ability to control the product and the style expression ability, with the help of Juhuasuan's ability to cover a large number of passengers, it can be combined to provide consumers with more fast, cheap and fashionable products.

This way obviously meets the core demand of consumers in pursuit of "fast, quality, light fashion (low price)", and Internet consumption will usher in popular consumption.

Transboundary era.